In 2014, The Scale Of Online Shopping Pactions Reached 2 Trillion And 800 Billion, An Increase Of 48.7%

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In the next few years, China's online shopping market will still maintain a compound growth rate of about 27% in the next few years, thanks to its rapid development, the expansion of typical business enterprises to the three or four tier cities and even the rural market and the layout of their internationalization strategy.

According to AI consulting data, the scale of B2C pactions in China's online shopping market in 2014 amounted to 12882 billion yuan, and the proportion of pactions in the overall online shopping market reached 45.8%, representing an increase of 5.4 percentage points compared with 40.4% in 2013.

From the perspective of growth, B2C market is growing rapidly. In 2014, China's online shopping B2C market grew by 68.7%, much higher than the growth rate of 35.2% in the C2C market, and the B2C market will continue to be the main driving force of the online shopping industry.

It is estimated that by 2015, the proportion of B2C in the overall online shopping market will exceed C2C.

According to AI consulting, from the perspective of the development of C2C market, the C2C market has a large volume and complete product category, which has certain advantages in meeting the needs of differentiation and personalized demand of online shopping users, and will continue to maintain steady growth in the future.

From the perspective of the future development of B2C market, with the gradual maturity of online shopping users' awareness of online shopping and the rationality of online shopping behavior, product quality and service level have become an important factor affecting purchase decisions of online shopping users. The demand for quality products will continue to push the rapid development of B2C market.

From the perspective of online shopping market, the proportion of B2C market in the overall online shopping will continue to increase.

From 2014, the B2C market accounted for over 60% of Tmall's market share and 18.6% of Jingdong's market share. The growth rate of vip.com, 1 and Gome in the remaining B2C enterprises was higher than that of the B2C market.

From the perspective of independent sales as the main B2C market, Jingdong accounts for nearly 50%, suning.com accounts for 8.5%, vip.com accounts for 7.7%, and other items of millet mobile official website are developing rapidly, and the market concentration is still high.

According to Ari analysis, Alibaba and Jingdong and other comprehensive e-commerce providers are diversifying. Meanwhile, other business enterprises are also looking for their own living space in the industry. They will continue to exert their strength in terms of supply chain integration, product development, brand building, service optimization and so on, and enhance the core competitive edge of enterprises. The competition pattern of the online shopping industry will continue to evolve.

Future trends: channel sinking, expanding the scope of industry penetration and cross-border electricity supplier will become the industry's future development trend.

Channel sinking: rising income level of residents in three or four tier cities and towns and increasing demand for shopping. In the case of online shopping penetration in a second tier city, the demand for rural market has become a new focus of every business enterprise. In the past two years, a large number of e-commerce enterprises have entered the countryside through brush walls and service points. Logistics companies have begun to cover the distribution range of towns and townships. In the next few years, the electricity supplier will continue to infiltrate into three or four line cities and towns.

Accelerate penetration into all industries: along with the deepening of e-commerce process and the continuous expansion of online sales category, besides the continuous improvement of online permeability of first class products such as clothing, 3C appliances, cosmetics, etc., the online development level of products such as business, insurance, fund and other products that are partial service and experience is also improving. In addition, heavy service home decoration business providers, medical electrical providers and so on have begun to develop rapidly.

The rapid development of cross-border electricity providers: from the policy level, the state has introduced a series of cross-border e-commerce promotion policies, and has approved the Shanghai, Ningbo, Zhengzhou and other cities to carry out cross-border electricity supplier pilot, to provide policy support for cross-border electricity providers.

From the perspective of market demand, in addition to the huge demand of foreign consumers for China's cheap and good quality products, with the improvement of social consumption level, Chinese consumers also have the same strong demand for overseas high-quality brand goods.

From the enterprise perspective, in addition to the large number of foreign trade enterprises in the industry, domestic e-commerce enterprises have also implemented the internationalization strategy, layout cross-border e-commerce business.

In the next few years, with the bright future of the industry, favorable policies and strong market demand, the cross-border electricity supplier industry will gain rapid development in the future.

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