TOG Opens The First Brand Concept Store To Attract Attention

TOG is a brand new furniture design brand that was unveiled last year in the Milan design cycle.

From nameless names to instant fame, it is not only the reputation of its founder Philip Stark (TOG Philippe) in the field of industrial design, but also the unique way of exposing her face for TOG.

During the Milan design week last year, all Italy opera singers, dancers, violinist and Saxophone musicians wore exclusive TOG.

They are scattered everywhere, and remind the people around us with the bright TOG posters everywhere, a free and imaginative design brand was born.

To put it this way, this is actually a design brand with Brazil origin. Its partner Grendene group is Brazil fashion shoes brand name (well, they are the originator of jelly shoes). TOG is just looking at the fashion and comfort of Grendene. I hope to integrate this feeling into furniture design and break the stereotype of plastic furniture.

Recently, TOG opened the first brand concept store on the Faria Lima Avenue in St Paul financial center, and will also be the flagship store of TOG.

Philip Stark also specially invited the local Triptyque building design office in Brazil to design the shop. Actually, it is also an old building renovation project. The two floor space includes furniture stores, warehouses, gardens, new restaurants and office space.

The whole space is set up for entities.

According to the design team, this is more likely to retain the flexibility of future space.

What TOG wants to create is a sense of comfort that sits on their furniture and relies on no willingness to walk. In terms of store design, they also break the stereotypes and design the entire store as a multi-functional social place, where tables and chairs and social spaces are everywhere, creating opportunities for customers to sit down to chat, drink tea, eat and drink, and even you can read and dance here.

In short, TOG hopes that customers can relax here and feel the comfort part of furniture that may bring you life.

The design team retains the original rough wall of the old building, but the ground is decorated with new, rough walls and exquisite floors. It is exposed to the exposed ceiling structure, lamps and pipelines, and forms a strong contrast aesthetic feeling.