How Does Marketing Strategy Carry Out Telemarketing?

Telemarketing is a marketing process with detailed accumulation. It involves statistics, psychology, consumer behavior, marketing, linguistics, and many other subjects.

Every detail can affect the result, so the burden of quality inspection and project manager is very heavy.

They are also very demanding. They should not only enrich their experience, but also communicate with their employees.

Telemarketing still has a long way to go. It requires marketers to keep accumulating and constantly summarizing. It also welcomes friends who are interested in exploring together.

Many companies are doing telemarketing, or it can be said that any company is doing telemarketing because the telephone is too common and too important.

It can be asserted that telemarketing is a simple but not easy job.

It is simple because its simple tool is not easy to say because its success rate is very low.

The focus of our research should be on how to improve the success rate of telemarketing.

For telemarketing, first of all

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Data is the most important foundation of telemarketing.

Many enterprises have realized the importance of data and spent great efforts to collect data and spend large amounts of data on data.

According to the statistics, the basic price of a data is 100-1000 yuan, and some special industries are far higher than this price.

So accurate data is the foundation of telemarketing.

Many professional telemarketing companies, or call center outsourcing service companies, receive the first task of data cleaning and verification.

Therefore, if the enterprise wants to Make telemarketing, we must first attach importance to the establishment of the database.

Next is the design of marketing scripts, which is the top priority of the work.

First of all, we need to carry out data analysis, sort out the data, classify it according to the needs of consumers, analyze the consumer psychology of consumers, train the telemarketing personnel, etc.

The design of marketing scripts is based on scientific analysis, psychological research, experience summarization, cost budget and other marketing factors. Any detail will have an impact on the success rate of telemarketing.

Third.

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With data and script, it doesn't mean that telemarketing can be done.

Talking about the concept of telemarketing, we are talking about telemarketing as a process. What needs to be emphasized here is not only a process, but rather a dynamic process. It is a dynamic process of continuous adjustment and improvement.

We can extract some data, simulate the telemarketing according to the pre arranged scripts, and improve the script after 1-2 weeks' running time.

And then enter the correct telephone marketing link, of course, if there is a problem, find the script is not appropriate, we must continue to improve, in short, this is a dynamic process, all for the success rate of service.

Fourth.

Training and selection.

The telemarketing I am talking about here is mainly the telemarketing of outsourced call centers.

Everyone understands marketing differently, and telemarketing staff do the same, so we have to train them, product knowledge training, script understanding training, marketing skills training and so on.

Then assign different levels of data to different telemarketing staff.

Training is also a dynamic process. We must follow the principles of solving problems at any time.

In this part, trainers are very important and must have a good incentive mechanism.