Disney Combines With UNIQLO To Create Concept Store And Develop Consumer Goods Market

Disney disclosed that this cooperation mode with UNIQLO is Disney's authorization to the characters and charge a certain fee for authorization, while the operation and management of the store is carried out by UNIQLO.

In addition to authorized clothing store cooperation, thereafter each time node will be based on each.

For further cooperation and business expansion, for example, after Disney's movie star wars, the two sides will also carry out Star Wars series marketing, and will carry out related marketing in the "double 11".

At the same time, the MAGIC FOR ALL concept store also adopts O2O marketing mode.

Disney and UNIQLO announced in September 24th that the two sides were working together to create a MAGIC FOR ALL concept store, which will open in September 27th on the five floor of the global flagship store in UNIQLO, Shanghai. This is an important step in the global project plan jointly launched by UNIQLO and Walt Disney Company for MAGIC FOR ALL.

Reporters at the scene, MAGIC FOR ALL concept store atmosphere five major themes, including MICKEY 100 theme area, future world, small adventurers, colorful fairy tales and custom area, of which a relatively special custom area, guests can choose their own patterns in the shop, pass 15 minutes or so to make their own clothing.

Disney disclosed that this cooperation mode with UNIQLO is Disney's authorization to the characters and charge a certain fee for authorization, while the operation and management of the store is carried out by UNIQLO.

In addition to authorizing the clothing store, each of the time nodes will be further cooperative and business based on the market situation. For example, as Disney's movie star wars, both sides will also carry out "Star Wars" series marketing, in "double 11" will be related marketing.

At the same time, the MAGIC FOR ALL concept store also adopts O2O marketing mode.

In an interview, the reporter learned that the cooperation was held by Disney, China's consumer goods department. Consumer goods are the biggest source of revenue for Disney in the Chinese market at present. Disney's profits include movie box office, theme park, Turisthotellet, stage performance, consumer goods, etc. consumer goods are very large source of income, and consumer goods are covered.

Disney, in the world, has collaborate with some brand companies to authorize the production of Disney's image in the world. The mode is that Disney receives the authorization fees from the partners, then designs and produces the commodities according to the special design, and the partners are responsible for laying the Zero selling point and managing the operation, sometimes it may involve the sale profit sharing.

Previously, Disney's consumer goods have been promoted for many years in China, but they are not self built, but authorized to find agents for the production of stationery, clothing and other extended commodities, and then enter supermarkets, shopping malls, etc.

。

Consumer goods business has been one of Disney's most important source of income in China.

At present, the sales volume of consumer goods in Disney China is about $2 billion a year.