Opening Up A Clothing Store To Get Goods Ready For Your Early Success
How the clothing store operates is closely related to the positioning of merchandise and the view of purchase.
To do a good clothing store, besides having a good sales method, the most important thing is to "understand".
Stock purchase
。
This "know" word contains a lot of content, not only to know the location of the purchase, the price level of the wholesale market and the customer base, but also to understand the preferences and characteristics of the store for the customer base, and more importantly, to clean up the goods.
Clothing should be marketable, appropriate, or "dual fitness", which is the key for businessmen to grasp.
Clothing is both marketable and appropriate, but it is difficult to grasp the "right".
First, grasp the local market: what new varieties have emerged?
Sales trend
How? How much is the stock of society? What is the price rise? What is the purchasing power? Generally speaking, we have a good idea.
The two is to prepare the required cargo plan, of course, in the process of purchase, it can also be changed.
Three, when purchasing, first turn to the market, compare the prices of various markets and wholesalers, because the wholesale situation of clothing wholesale is very much, often a commodity in a market of 20 yuan can be obtained in another market of 15 yuan, so it must be compared, and then proceed to implement the purchase.
On the stock purchase, one of my friends called Xiao Er, and she also fell for the first time.
Before the first purchase, she carefully analyzed the products sold by her peers, and found that most of their goods were imported from local small factories and wholesale markets. In order to show that their products were different from them, she decided to find some more distinctive sources.
She saw a lot of people on the Internet who admire highly about Hangzhou's foreign trade clothing wholesale, so they went far and wide in the shop decoration period, and entered the wholesale markets such as Jiu Xing and Zhongxing in Hangzhou.
It is unnecessary to say that when she arrived in Hangzhou, many wholesalers heard that she had come from Shenzhen and looked at her with strange eyes.
When she returned to Shenzhen with 15 thousand yuan of goods, it was only after more than a month of operation that she discovered that the goods were in Shenzhen.
Wholesale market
Yes, and the wholesale price is half lower than her price.
Only then did Ai Tong realize that he was guarding Jinshan and begging for food. Obviously, there were wholesale markets around her, but she was overlooked by her own intelligence.
Clothing store operators will face all kinds of puzzles when they come in, such as choosing their favorite style, insisting on their taste, or should they choose the more fashionable products? Are they listening to the suggestion of wholesalers selling a certain style, or just picking their favorite colors? Are they buying goods in the nearby wholesale market, or in the more famous market in the field? These problems, from the beginning of the business, always test the investors of the shops. They seem to have entered a great labyrinth. Every exit seems to have hope, and each exit is as good as the future.
In the experience of purchasing, Xu Baoying of Shunde can be regarded as a master.
Her small shop is located in a small commercial street in Daliang's high road. In the past 5 years, this location is not a good clothing store. It can bring her nearly 10000 yuan of income every month. Now she is the owner of 3 clothing stores, and her clothing sales career is thriving.
Now, Xu Baoying handed over the power of the clothing store to his sister. Her sister took over the management for more than two years, and the customers all liked to help her sister pick up the clothes. But Xu Baoying still couldn't hand out the clothes shop because the eyes of the sister and sister needed to be trained.
The ancients said that ten years of grinding a sword, the sword will inevitably shake the heaven and earth, and Xu Baoying can be said to be 5 years of training.
Xu Baoying runs a bulk store, where clothes, shoes and bags are all cleaned up by her from the wholesale market. She says clothes are "right" and business is good. Otherwise, customers will not be able to sell clothes if they are familiar with customers.
When it comes to the difficulty of purchasing, Xu Baoying has learned the skill of selecting goods quickly, accurately and ruthlessly. Only in this way can he pick up the right products and minimize the cost of purchase.
Because of the booming business, Xu Baoying had to enter 3 times a week. Every time it was about 6 o'clock in the morning, she would take a bus from Shunde to Humen, Dongguan. After arriving at Humen at about 8 o'clock, she would rush to the wholesale shop. She often cleaned up ten thousand or twenty thousand yuan from several shops in just 4 hours, then took the 12 point long-distance direct train to Shunde.
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