How Much Do You Know About Wholesale Markets?

It is not a simple matter to open shop and purchase goods. Store opening requires shopkeepers to have a keen sense of smell and information acquisition. For example, when cold winter comes, the demand for air conditioners is large for large and medium cities with higher living standards and for more economically developed coastal open cities. Requirement Big. Depending on market information, opening stores to purchase and operate, they are summed up as "know the truth", "know the other", "know goods", "know people" and "know time".

"Know the past" is to know the status quo of its sales and possible changes: to know the stock of the existing commodity (or the source of goods) and the goods required to sign the contract, and to know its manpower, material resources, financial resources and the environment. For example, there is a fishing tackle. Individual shop The boss used to run the clothing business. A few years ago, he learned that the number of amateur anglers was increasing. The market demanded a lot of fishing gear. There was no fishing gear department in the whole town. At that time, the clothing business was also impacted by several enterprises with strong funds and better foundation. The boss looked at the opportunity according to his own strength and changed his business to fishing tackle business. So far, the shop is still a large scale and better efficiency enterprise.

"Know goods". It refers to commodity knowledge and familiarity with commodity performance, quality, specification and color. Price Know the production and source of goods. This way we can have a good idea of the product.

"Bosom friend". We need to know the psychological motives of consumers, including intelligence, feelings and preferences. We need to know the number, type and structure of consumers in the supply area, including the number of occupations, educational level and income level of various occupations. For example, a self-employed person who manages a clothing business near a university door is mainly a university student. He should take into account the consumption characteristics of College Students' cultural quality, appreciation level and economic ability. Therefore, the purchase of clothing should be cheap and of general quality, but the style is novel and unique, lively and generous.

"Know the other". It is necessary to know the business activities of the peers, including sales, inventory and business characteristics, strategies and methods. In this way, we can surprise and win by surprise. It is known that "know what is known and never fight."

"Know time". It is about knowing the political and economic situation and the seasonal climate change. And analyze the impact of these "days" on the market. The instability of the political situation brings the instability of the economic situation, which directly affects the economic situation. For example, on the issue of Peng Dingkang, Governor General delivered a speech in violation of the spirit of the Sino British Joint Declaration and memorandum of understanding. The Chinese government insists on its principles and positions and resolutely implements the draft Basic Law of the Special Administrative Region. Because China and Britain have a tit for tat on this issue, they have a certain impact on the economy of both sides. It is a clear example that the stock market has to go down.