Chen Jinbo: Optimize Team Building For A Century

For Chen Jinbo, building and consolidating such a product centered ecosystem is only the beginning of the future overall product strategy blueprint.

"European family businesses, especially shoes and clothing enterprises, often give people a sense of low profile and pragmatism.

Its marketing and marketing investment is not big, but has a high brand awareness, strong product quality and very long enterprise life.

The reason is nothing more than the concentration and accumulation of products for many years, which can create a large number of classic and even great products, thus having a strong enterprise foundation and competitive strength.

Therefore, the future POOVE will only move towards the quality direction, truly develop classic, high quality, great products, and be able to carry on the long-term development concept, technology and technology of products for a long time, so that we can achieve the goal of brand in the past century.

POOVE also has its own unique mechanism for nurturing talents and employing talents.

Such as: production system, through a series of production training, retail training for personnel to carry out pre professional thinking, guided by professional management personnel and teachers.

Since 2013, the two major strategic projects of "branch operation system pformation" and "terminal profit model upgrading" have been implemented. In enhancing terminal operation capability and consolidating regional market competitiveness, in fact, it is a general review of the layout of POOVE's national market, optimizing and upgrading the operation system of terminals in various branches and all regions of the country, so as to realize the standardized operation of terminals.

By 2015, the POOVE terminal teaching project has been completed covering 15 market areas.

Through the implementation of the project and subsequent continuous solidification, the regional terminal operation level has been effectively promoted, the process mechanism has been effectively standardized, and the regional market competitiveness has been consolidated comprehensively.

In personnel management, POOVE also has its own unique mechanism for nurturing talents and employing talents.

Such as: production system, through a series of production training, retail training for personnel to carry out the introduction of pre professional thinking, by professional management personnel, teachers to guide practice; and after a long period of practical exercise and experience accumulation, this group of personnel can help new generation, pmission, belt role.

In this way, the team can not only run smoothly, but also accumulate and inherit for a long time, thus forming a complete, reasonable and sustainable operation system.

On the basis of the "quality upgrading project of three years", Chen Jinbo once again proposed the "ten year quality building plan".

In the next ten years, POOVE will further accumulate and consolidate the technology of the product. With the craftsman spirit of Seiko and meticulous work, every product will become a leading product with unique style and details, so that a complete set of "ecosystem" based on the product will be more solid and stable, and ultimately achieve the grand goal of the brand in the past century.

In addition to products, through integrated marketing means to further deepen the brand culture, and to synchronously promote the sustained growth of the terminal market, is another important strategic work of POOVE to the Centennial brand.

In 2015, POOVE maintained deep cooperation with CCTV on the one hand, continued to carry out high frequency advertising, and continued to export its brand by strong media. On the other hand, combined with the "youth home" platform, it continued to deepen the brand culture of "focus on youth growth", giving teenagers more comprehensive physical and mental care.

Innovation through online and offline integration

In the form of maintaining enough exposure to the brand and promoting the popularity and brand image, POOVE's terminal stores are actively cooperating with the occasion, making use of the focus of attention generated by marketing promotion work, and carrying out corresponding online and offline promotions, so as to achieve a good circulation of marketing promotion to sales.

"Of course, it is not so simple to achieve the goal of everlasting success and the achievement of a hundred years of business. Many people want to achieve great business. Why can they succeed?"

Chen Jinbo pointed out that a team with standardized process and mature mechanism can achieve this goal.

Running.

"POOVE has been committed to building a scientific and standardized process and operation system in recent years, not only for the head office itself, including the branches and terminal stores, we are constantly combing and optimizing the overall operation mechanism."

In the current business environment, teams play a vital role in the development of enterprises.

And through the mature, standardized management process, reasonable cultivation and personnel mechanism, POOVE successfully built an exclusive internal "ecological cycle", and formed an efficient, active and highly effective operation team in the whole country. This is also the most fundamental reason for POOVE to continue to move forward steadily.

On the other hand, the excellent team and excellent spirit can be inherited and extended. It is also an important issue that enterprises should consider for a hundred years.

Act as

Chen Jinbo, founder of the "two generation" training, also has his own thinking: "the inheritance of a family business is not only related to the honor and disgrace of a family, but also to the lives of thousands of employees and families, and the rise and fall of the vast number of dealers, suppliers, customers and other business partners and the upstream and downstream of the industrial chain."

"Therefore, the cultivation and succession of the two generation is not a matter of one person, but a team training. It is a training of cultural heritage and a training of operation management system."

At present, POOVE's "two generation" generation has been honing for 15 years in various posts, and less than 7 or 8 years. They are as conscientious as their parents and have made outstanding achievements in their respective posts.

Chen Jinbo called for "two generations" to inherit the entrepreneurial spirit of their fathers, to be down-to-earth, diligent and diligent, and to keep pace with the times and be innovative.

Chen Jinbo, who firmly believes in "putting the real knowledge into practice", is also giving "two generation" the opportunity to sharpen and exercise, so that they can accumulate more experience and grow faster, laying a solid foundation for the future inheritance of enterprises.

It can be seen that POOVE is promoting comprehensive optimization and consolidation from inside to outside.

And Chen Jinbo's strategic thinking of "seeking truth from facts" is accompanied by the steady improvement of all aspects of the operation of enterprises, pushing enterprises to move steadily towards the Centennial brand.