Campaign Brand To Fight Football Economy Is A Wise Choice For Shoes And Clothing Industry.

On the evening of November 21st, Guangzhou Evergrande won the Asian championship again, pushing the domestic football fever to a new height.

At present, under the policy thrust, the Chinese football industry is entering the golden age. In the face of the "rich ore industry" of football industry, many Jinjiang sports brands have been eager to try since the beginning of this year.

Jinjiang sports brand Nuggets football economy meets "draught"

Since the beginning of last year, the domestic football industry has been profitable.

In October last year, the State Council issued the "accelerating development".

In February this year, the leading group of the central comprehensive deepening reform held the tenth meeting. The first document discussed was "the general plan of China's football reform", which has raised football to the level of national strategy.

In fact, some of the business leaders with sharp sense of smell have long been aware of the opportunities for the development of China's football industry and made arrangements ahead of schedule. Last year, Alibaba led by Ma Yun joined Guangzhou Evergrande football club. This year, Wanda Group invested 45 million euros and 1 billion 50 million euros to acquire 20% of the Spanish Liga sport and the Ying Fang sports media group.

The industry said that under the stimulus of the dividend policy, the Chinese football industry is facing a great leap forward and great development period.

According to experts in sports industry, China's sports industry is expected to reach 2 trillion yuan in 5 years, and the market space of football industry is as high as 800 billion yuan.

"There is no doubt that the sports industry, especially the football industry, now ushered in a fast developing" draught ".

This is absolutely a great opportunity for our sports brand enterprises in Jinjiang.

Chen Qingqin, vice president of Jinjiang General Chamber of Commerce, said.

It is understood that, as the only county level city in the national sports industry base, Jinjiang has the manufacturing industry strength which is proud of the sports industry.

The annual output accounts for 25% of the world's total, with 42 state-level sporting goods brands and 21 sporting goods listed companies. Many famous sports brands such as Anta, 361 degrees, XTEP and Shu Hua have emerged.

With the advent of the "draught" in the development of the football industry, many Jinjiang sports brands are eager to try.

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Frequent movements

At the end of October, Anta, a leading sports enterprise in Jinjiang, released its football strategy at Hengda football school in Guangdong. It announced that it had entered the field of football industry and made the biggest move in the field of domestic sports brand enterprise layout.

According to the introduction, Anta's soccer strategy includes four major plans: events, coaches, equipment and venues.

In terms of sports events, Jiangsu and Jiangsu Sports Bureau have reached a strategic partnership. The two sides join hands to build the Youth Football League in Yunnan Province, and launch a series of football promotion activities such as training camp and football carnival.

In the future, Anta will copy the Jiangsu model to other provinces and cities.

"Chinese football has a huge market potential, Anta is confident to make football into Anta's future core category, strive to achieve the first 3 years of domestic football shoes market share, with the most professional products and the best service for the majority of football fans to good sports experience!" Anta Sports Products Limited brand president, executive director Zheng Jie told reporters.

In April this year, another sports shoes and clothing leading enterprises listed on the list were 20 million euros in Spain's football brokerage company BOY, and an additional investment of 20 million euros.

In the announcement, the company said that in the next 5 years, it will cooperate with BOY in conveying young Chinese players to European training, two-way pportation of outstanding players and coaches, and jointly integrating football resources in Europe and China.

"In the past, we were a manufacturing enterprise that only made sports shoes and clothing products. Now we are investing in M & A to enter into the service industry related to the football industry, and make the company into a sports industry omnipotent company."

Lin Tianfu, chairman of the company, said.

According to the data released by the Jinjiang General Chamber of Commerce, since the beginning of this year, with the economic growth of football, 38 sports brand enterprises in Jinjiang have entered the relevant fields of football industry.

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Sports brand market is joy or worry?

The hot topic of football has promoted the pformation and development strategy of many Jinjiang sports brands and entered the football field of sports industry segments.

Especially in the field of football shoes and clothing equipment, we all strive to be a leader.

Take Jinjiang hi climbing company as an example, in May of this year, it was listed in Australia.

Zhang Jiameng, general manager of hi climbing company, said: "after the listing, the company's positioning and development direction is very clear, that is to become a leading enterprise in the field of football equipment."

It is worth mentioning that at present, in Jinjiang, there are also a group of football shoe manufacturers from foreign trade to domestic trade, in this wave of football enthusiasm to create brand.

Quanzhou's Sporting Goods Co., Ltd. is one of them.

He has many years of experience.

According to the experience of foundry, Ding Jincan, chairman of the board of directors, believes that Chinese people should have their own cost-effective brand of football shoes.

Over the past three years, the company has been actively involved in research and development, giving some football fans free production of their own football shoes for these people to experience, asking them to write feedback and take pictures. These user experiences have become an important reference for the company's R & D.

In May this year, the company launched the brand.

Ding Jincan said that the future will only be a category of football shoes, the ultimate goal of football shoes.

Lin Yonghong, deputy director of the Jinjiang Municipal Bureau of information, told reporters that the profit model of the football industry is complex and diverse, and the industry chain is very long. Only from the event can we achieve the income of tickets, broadcasting rights, derivatives, commercial sponsorship and gambling.

From the start of football shoes and clothing products, and then to the field of service related to football matches, Jinjiang sports brand enterprises have taken the lead.

However, a number of Jinjiang brand enterprises compete for the football industry, some of the industry also expressed concern.

Quanzhou footwear industry chamber of Commerce, a person in charge of the name, told reporters that Jinjiang's sports brand enterprises entered the field of football industry, the direction is not wrong, but now there is a rush to the situation, and most of them are concentrated in the field of football shoes and clothing production and sales, this situation continues, it is easy to cause overcapacity.