Social Networking Business Is In Full Swing, And The Textile Industry Must Continue To Break Through.

Thanks to the popularity of smart phones, the rapid growth of mobile payment and the low price labor force, O2O has had a strong development period in China.

Various O2O applications have been developed.

According to CBInsights, a market research firm, under the big Internet situation, many Unicorn companies (valued at more than $1 billion Private Held Company) appeared in China. However, these companies basically did not make profits, and this terrible bubble appeared in O2O.

Textile industry to crack true cross-border and fake crossover

The real crossover is not simply upgrading, but changing the original product form. For the textile industry, the most convincing thing should be from textile raw materials to textile products. After all, they have been engaged in the production of semi finished products or raw materials.

The requirement of finished products relative to semi-finished products will be higher, because the finished products are directly oriented to the end consumers, and the enterprises that produce the finished products should not only ensure the quality of products meet the standards, but also understand the needs of the market, so as to produce products that meet the needs of the market.

The raw materials enterprises only need to control the quality of products, and do not need to produce products for the needs of the consumer market.

In addition, many home textile enterprises enter into the soft binding industry. This is also a kind of cross boundary. Formerly, they only finished the finished products. As long as the quality of products was passed, they were concerned about the novelty of the products, whether the consumers liked them or not.

Now many home textile enterprises are involved in soft clothing. Undoubtedly, it is also a very representative example of cross-border.

After saying the true crossover, now speaking of pseudo cross-border.

What is pseudo cross boundary, that is, in the name of cross-border, and still engage in related industries.

Such as home textile enterprises and animation enterprises to create some suitable for children's textiles, this is not cross boundary, it should be called cooperation.

Obviously, this is just an upgrade of an enterprise for its own product, not involving product definition.

Animation enterprises and home textile enterprises cooperate to create children's home textile products, which is to integrate some animation elements into home textile products, but their essence is still children's home textile products.

It is the same as Yang Guo's iron sword method. It only integrates the martial arts of other schools on the basis of Gu Gu Jiu Jian, and creates a new sword method. However, the real foundation still can not be separated from Gu Gu Jiu Jian, so this is only upgrading, at best, it is upgraded version. If we turn sword into palm, this is called cross border.

And many people think that putting some culture into clothing is cross boundary, which is just an upgrade.

To integrate culture into clothing design, clothing is still a garment, its essence has not changed, but some cultural elements have been added to clothing, it is a sublimation of products, so that it can get better value and has nothing to do with cross-border.

Now the development of social e-commerce is in full swing.

Nowadays, the development of social business is in full swing, giving people a way to replace Taobao and become the mainstream mode of the next generation of commercial market.

Under the big frame of social business, all kinds of sales and marketing modes have been touted by people infinitely, micro businesses, micro businesses, communities, micro stores, micro-blog windows and so on.

For the operation of micro business, the main steps that the public recognised is to add powder, make friends circle, interact with each other, and conclude business.

Especially for interaction, many micro businesses on micro-blog are being done by people, and many electricity suppliers mean that interaction must be done and must be done.

But why did they interact with each other? They consulted several people and their opinions were different.

As far as I can see, some people are interacting. He just acts for interaction, and some people's interactions are already harassment.

To do micro business, our ultimate goal is to close the deal.

What is the purpose of interaction? Only by understanding the purpose of interaction can we maximize the effectiveness of interaction.

This Li Leiting believes that there are two purposes: 1, communication, 2, increasing trust.

For different groups of people, the purpose is different.

For communication, what we want is to bring more exposure to ourselves, so that more people can see themselves.

At this time, we often interact with fans who have relatively high volume of fans.

For example, you interact with a big micro-blog V, your comments are well written, and get the forwarding of big V, so that you can let big V fans see you, and then pay attention to you.

Even if it hasn't been forwarded by the big V, the comment below micro-blog will be seen by many people because of the large number of fans of big V. As long as your comments are wonderful, you will get a lot of people's attention.

This is for the big V.

For ordinary fans, we can send some fans that can cause fans to resonate, or have valuable fans, which can cause fans to forward. So fans of their fans will feel good when they see them.

Even some fans will take the initiative to say some people who are very interested in it and let them watch your dynamic.

Like the spread of event marketing, all kinds of micro-blog matrix promotion, and finally attracted the attention of the media, not in the scope of this discussion, it is difficult for ordinary people to operate.

It is understandable to increase people's trust. They often care about others and communicate with others for a long time. They will increase their trust level to some extent.

There is also a rule in sales, that is to say, 7 times of contact with customers, the turnover rate is increased to more than 40%.

In constant contact with each other, slowly the trust of the other side increases to you, and gradually produces goodwill.

In this way, other people's requirements for you, or customers for what you sell, are easier to accept than when you first started contacting them.

For our micro traders, the main purpose of interaction is to get customers' trust.

Moreover, the essence of interaction is the mutual pmission of information and value. We provide valuable things for others, and others will give back something valuable to us.

It is when we sell our products, after the first time we introduce the products to the customers, most of the customers will say that we should consider them first.

Next is the way of interaction.

At present, there are several ways for people who do micro business, such as dynamic reviews, QQ WeChat instant messaging, telephone contact, or direct communication.

Different ways of interaction can achieve different results.

Lee thunder first said the effect of communication, dynamic comments, micro-blog and QQ space will have a good communication effect, WeChat did not.

Instant messaging, phone calls and meetings are also less effective, because they are only one to one communication, and do not allow other ginseng to come into existence. Of course, some people will send out the contents of communication, but after all, only a handful.

Besides, trust, comments, instant messaging, phone calls, meeting and communication, and trust in turn.

Therefore, if we want to get the recognition of each other quickly, we can meet each other and meet each other.

However, for micro business practitioners, phone calls and meetings are not very practical, more often using instant messaging tools and commentaries, using chat tools, video is better than voice, and pronunciation is better than text.

The last is the commentary.

Of course, reviews play a good role in spreading.

The above methods can be considered comprehensively, and the trust can be established better and faster by multi pronged approach.

To do well in interaction, we must first understand the purpose of interaction, and choose the right way according to different purposes, so that the purpose can be better accomplished.

There is also an interaction that can enhance conversion rate and achieve good communication effect.

This interaction is an event, but it takes a little bit of planning.

We need to catch the social hot spots and fashion trends in time, plan products with our products, get the benefits from the masses, and achieve the business objectives of the business, such as increasing sales volume, clearing inventory and acquiring more new customers.

For example, now more popular, praise or pull friends into groups free gifts.

There is a little girl who is a hotel receptionist, a part-time saleswoman who sells skin care products, and does not add friends. She gets hundreds of customers and makes a few months of micro business with the help of her friends to pull in groups for free gifts, with an average monthly income of two thousand or three thousand.

In order to open up the market, many companies keep burning money, and then turn the unicorn into a unicorn corpse.

Gary Rachel, founder and managing director of Qiming venture, said: "the number of" unicorpses "will soon exceed that of GaryRieschel unicorn.

In the fiercely competitive Chinese market, the fast, Uber, new big, glutinous rice and hungry have been fighting in various fields. Lin Xinhe, co-founder and general partner of DCMVentures, said: "this is an arms race."

O2O market is irrational, the market subsidies are too big, the cost of getting new users will be bigger and bigger, and the possibility of profit will be smaller and smaller. Without profit, financing will become an empty talk.

Qiming venture Rachel: "when financing becomes more and more difficult, you will find who is swimming naked, who lacks the real business mode."

In the overall downturn of the apparel retailing industry, the price performance ratio has become an important criterion for consumers to choose clothing products.

Revenue is increasing, but profit margins are decreasing year by year.

Founded in 2008, the online women's clothing brand Han Du Yi house grew very fast. Its annual sales volume was 3 million yuan, and its team was 40. By 2014, the two figures had increased to 1 billion 500 million yuan and 2600 people respectively.

According to the figures revealed by Jia Peng, deputy general manager of Korea's clothing house at the 2015 Business Review Conference, the average daily visits of the shops are 5 million, and the "double eleven" has reached 130 million visitors per day, with sales reaching 284 million yuan.

Yin man, who belongs to the first camp of Amoy brand, has many brands and categories.

Also started in 2008, Yin man started a multi brand operation in 2013. Its parent company, sinomi group, currently operates 9 sub brands, such as Yin man and Chu language.

When many enterprises pform and upgrade, they think that upgrading is pformation, but this is the two concept. Upgrading is just some adjustment on the original basis, and pformation is cross boundary and cross to another area, which is very courageous.

In fact, many enterprises have suffered a lot in pformation and upgrading, because they do not distinguish the difference between them very much, resulting in a lot of time and money wasted, making enterprises lose the best opportunity and go bankrupt.