In 2016, The Textile Industry Should Be Refueling.

In 2015 1~11 textile industry added value increased by 6.4%, higher than all industrial added value level. Under the downward pressure of the whole economy, the textile industry maintained a steady growth.

In terms of Global trade, textile processing accounts for 54% of the world's total, and textile and garment exports account for 37% of the world's total.

In the 13th Five-Year plan, the positioning of the textile industry will be adjusted and its meaning is more diverse.

Sun Ruizhe introduced that since the launching of the "13th Five-Year plan" research and compilation work, the China Textile Industry Federation has discussed extensively on how to take a new position in the new era as an important topic.

According to the world situation and national conditions, for a long time, the status of the textile industry as a traditional pillar industry and important livelihood industry of our country will not change. The international competitive advantage based on the comparative cost level is being further pformed into the new international advantage of the industrial chain level.

This reflects the new characteristics of the optimization of the structure and layout of China's textile industry, and plays a decisive role in the creation of supply and demand and market allocation of resources.

Sun Ruizhe continued to point out that under the new positioning, there are three major relationships that need to be improved in order to achieve sustainable development.

The first is the relationship between industry and society.

If the industry wants to develop, we must first solve the relationship between industry and society.

Textile industry is a pillar industry of the national economy, and is also an obvious industry with international competitive advantages.

The pillar position of the industry in the national economy will not change for a long time.

Therefore, in the textile "13th Five-Year" plan, we put forward an industry positioning expression that has been adjusted in the past: the textile industry is a traditional pillar industry in China, an important livelihood industry and an industry that creates new advantages of internationalization. It is a combination of technology and fashion, clothing consumption and industrial use. It plays an important role in beautifying people's life, promoting related industries, stimulating domestic demand growth, building ecological civilization, enhancing cultural self-confidence and promoting social harmony.

In addition, the textile industry is an important livelihood industry, especially in the current urbanization process, the textile industry is also shouldering the task of absorbing a large number of rural labor pfer.

The second is the relationship between industry and ecology.

At present, environmental protection has risen to a national strategy, and the relevant industry standards are gradually improving, and the relevant policies are gradually becoming more and more pressure on the industry.

2015 may not be the best era.

By the end of 2015,

Joint efforts with Korean enterprises to serve the domestic uniforms market can be regarded as another horn of Bosteng pformation.

For Bosideng, before pformation, it may be necessary to select managers who can control Bosideng team.

Also in pition anxiety, as well as BELLE, Lining and other well-known enterprises.

Once a company is in a leading position in a subdivision field, it is bound to find new breakthroughs to pierce the inherent ceiling.

The process of breaking the ceiling itself is a trial and error process. There is no ready mode to refer to. It requires the entrepreneurial spirit of adventure and innovation to lead.

Similarly, only through pition anxiety can enterprises win a new round of growth.

The performance of Smith Barney is also not optimistic.

According to the first three quarters earnings report released by the United States of America, the company's revenue in the first three quarters was 4 billion 328 million yuan, down 7.8% from the same period last year, and the net profit attributable to ordinary shareholders of listed companies was 177 million yuan, down 178.12% from the same period last year. In 2015,

On the road of pformation, the United States went quite aggressively.

From multi brand strategy to one city one store O2O experience shop, and then to the "fan" Internet tide platform, as well as the layout of intelligent manufacturing, every step of the US state seems to be walking on the drum of the industry development, but every step is not going smoothly.

On the root of it, in the leisure category, the United States and the United States are challenged by the fast fashion brands abroad. On the other hand, they are tired of dealing with the low-end market grabbing by local parity brands. The main business is facing severe challenges. At the same time, in recent years, a number of entrepreneurs and senior cadres have been lost, resulting in the distortion of tactics and the aggravation of the dealers' complaints.

Objectively speaking, the United States does not lack the spirit of innovation, but it has lagged behind the initial stage of entrepreneurship in the field of doing business. It is a question for entrepreneurs to think about how to regain the wolf character of the start-up period for a large enterprise.

Since 2015, the growth of clothing, shoes and hats and textiles has maintained an increase of about 10%. Fixed asset investment has maintained a growth rate of about 15% in the whole development process.

The main business revenue has basically maintained an increase of about 5%, and the total profit in 2015 decreased slightly in November.

Judging from the proportion, the current clothing, shoes, hat and knitted textiles are basically 10% of the proportion, exports remain at the level of 12%~13%, the main business income in the entire industry has maintained more than 6% of the total profit total close to 6% level.

The development of manufacturing brand is steady, the progress of terminal brand is obvious, the regional brand continues to improve, and the international brand accelerates.

The globalization process of brand enterprises is accelerating, and overseas investment is accelerating in a multi regional, multi industry and multi form manner. Some conditionally fashion brands begin to integrate international resources through the capital market, through mergers and acquisitions, joint ventures and equity participation.

The national policy support, industry synergy promotion, enterprise cultivation management, social organization participation and other multi brand building patterns have basically taken shape, and the brand value system composed of quality, innovation, rapid response, social responsibility and brand culture has been widely recognized and practiced.

The characteristics of the development of China's textile and clothing brands can be summed up as seven key words: differentiation and segmentation, capital operation, long tail effect, foreign monks competing for chanting, cross border management, life style ecological circle, and industrial agglomeration advantages.

Sun Ruizhe suggested that brand building is the stabilizer of the industry's speed change, the catalyst for the optimization of the industrial structure, and the driving force for the pformation of the industry's power.

At present, China's original clothing brand echelon is basically formed. According to the statistics of the large retail enterprises in China's business information center, there are about 4000 domestic and overseas apparel home textile brands, including 3500 domestic brands, and independent brands are the main force in the domestic consumer market.