Electricity Supplier Or Become The Theme Of 2016

When the electricity supplier is rising, the feedback from foreign and domestic entities shows a completely different state. The top ten of the US electricity supplier list is traditional enterprises, while the domestic ones are newly rising Ali, Jingdong and so on.

How will the retail industry change?

Wang Junzhou, President of Gome, revealed that in 2015, Gome realized the pressure of sales growth, but he thought, "the Internet is only a factor. The most important thing is that we have not paid attention to the changes in the sales environment."

Under the baptism of the Internet, the new consumer groups are rising, and the more competitive a industry is, the more critical it is to change and shuffle. How will the retail industry change in 2016?

In July of 2015, the third party research institutions made statistics on 101 listed retail chain enterprises in the country. In the 57 brands, shopping centers and supermarket brands, the overall growth rate was only about 1.6%. 35 of them fell in revenue, accounting for 61.4%, 6 fell more than 15%, 22 revenue increased, but most of the increase was not high.

The total profit of 57 department stores and shopping centers decreased by 1.85%, the profit margin dropped by 0.23%, and the net interest rate of 52.6% brands (30) fell; 40% of the brand's net interest rate was below 3%.

domestic

There are many reasons for the downturn. Generally speaking, there are two main reasons: an external reason is the electricity supplier. It has not only opened up a new channel in the past few years, but also reconstructed the consumer's habit of consumption.

The other is internal reason. Domestic retailing has been in the stage of extensive development in the past, and now it is exploring the essence of returning to retail.

In the retail forum, Decathlon from France tells their development path: Decathlon, founded in 1976, first searched online for thousands of square meters of supermarkets, and found brands like Ji'an. After ten years, Decathlon began to undertake global sourcing, directly from factories to stores, reducing channel wastage and obtaining relatively low prices; in 1996, Decathlon developed its own brand and made mass innovation, and every product line not only had R & D personnel, but also had many profit forecasts and cost budgets, and the products of popular innovation were similar to doing tents that could be maintained in five seconds.

The head of a store from home uses the "shop assistant" and "real estate agent" to describe the development path of domestic retail: the first is to serve the admission brand business, the later retail industry evolves to the landlord, receives the rent, management fees, and so on, and becomes a "renter" mode.

From this introspective description, we can see that domestic department stores (except supermarket chains) have seldom participated in the substantive work of Retailing: such as category control, cost control, supply chain building, and the way to earn money is the renter mode, which makes it difficult to form retail competitiveness.

Electricity giant to seize mother and baby market

A total of two children were formally implemented in January 1, 2016.

This big profit seems like a shot in the arm to make the already bustling mother and baby business market burn again.

Early layout of the maternal and child market, the electricity providers are ready to make a move, vip.com, jumei.com, honey bud baby and other electricity providers are stepping up efforts to strengthen the layout of the mother and baby market, a "milk powder" war is about to start.

The electricity supplier market is originally a red sea. Under the strong stimulation of the two child era, the major electricity suppliers have recently increased the market of mother and baby.

In December 28th, vip.com announced the upgrading of the mother to child channel. Feng Jialu, vice president of vip.com, said that the category of mother and infant will become one of the priorities of vip.com in 2016.

"Not only do we sell milk paper diapers, but we also sell children's clothes, toys and so on."

In addition, an international authoritative third party quality inspection agency will be introduced by Swiss SGS to conduct independent third party rolling inspection of vip.com's mother and infant products, and with the "brand authorized genuine" and "Pacific Certified Product insurance" constitute the "quality guarantee Golden Triangle" for the mother and baby.

Analysys think tank "sale mode mother infant business research analysis" report shows that in the third quarter of 2015, the scale of maternal and infant trading in China's B2C market reached 28 billion 120 million, an increase of 19.8% over the same period, and it is expected that the annual scale will exceed 100 billion.

And AI Consulting's previous "China maternal and child industry 2014 online data insight report" shows that the market size of China's baby and baby industry in 2015 is expected to exceed 2 trillion yuan, and the bustling mother and baby market is expected to usher in explosive growth.

Prior to this, the veteran multinational B2C electricity supplier Amazon has launched a family plan to provide customized services to members in multiple stages such as pregnancy, pregnancy, and production.

Meanwhile, the new baby baby baby in China has revealed that its future not only needs to be a vertical mother to child electronic business, but also extends to the upstream medical and maternity and downstream education fields to open up retail and service channels.

This is a start for the upcoming "two child era".

Online business entities, due to the high distribution cost of "last mile", business enterprises, mainly B2C enterprises, experienced an obvious development bottleneck in 2015 after experiencing the high growth stage in the past, and the growth rate dropped sharply.

Related business entities need to cultivate new business growth points and look for "draught".

As a result, the past "cold" - wholesale B2B and other domestic links gradually attracted the attention of the business tycoons.

Over the past six months, many business entities have increased their investment in this field.

For example, Alibaba launched urban partners, cloud market plans and so on.

Offline retail entities also gradually shift from the B2C business to the B2B supply chain in the process of electricity supplier test.

Integrate and invest resources into this field.

The reason for the change is simple: B2C business is equivalent to burning money and not making money.

B2B domestic trade business has a profit space, such as the integration of resources by online discount stores and other ways to open up.

Even if it fails eventually, the wholesale market will provide a complete supply chain for offline retail entities for offline retail entities.

Including the big run fat flying net, Yintai business, Zhong Bai group, Yonghui supermarket, and higher level offline retail giants, they have implemented the buying system, urban partnership plan and so on in the past six months.