Strategic Thinking Of "Internet + Traditional Manufacturing Industry"

The development of Internet and social networking has improved the mass consumer's demand for personalized needs. Young people began to abandon the pursuit of branding, and began to pursue goods and services that reflect individual appeals.

With the change of consumer demand, the cost logic of big products, large production and large channels in the economic mode of enterprises is also undergoing tremendous changes.

When the mobile Internet and the Internet of things make everything online, and even the boundaries of virtual and reality become increasingly blurred, the manufacturing industry is still talking about "product economy creates wealth myth" will only let itself drown in the vortex of the market economy.

What we need to do is to make good use of the Internet technology tool, improve labor productivity, return to the source of enterprise value, accomplish industrial innovation in manufacturing industry, achieve standardization of technology, standardization of service and standardization of information collection, so as to realize the strategic construction of one-stop service platform of Chinese garment industry with "big platform and big data".

Han lion (

The group first proposed "

The traditional manufacturing industry's strategic thinking is to make use of the Internet and big data to promote closer coordination between the production and market demand of garment manufacturing industry, to achieve innovation in production technology, lifestyle and management mode, and to improve the ability of manufacturing to adapt to the market. Instead of simply subverting traditional industries, this measure is to use new data means to optimize the operation mode and service mode of traditional manufacturing industries, and create incremental value for consumers, customers and enterprises themselves.

Small and medium sized manufacturing enterprises lack sales channels and have their own channels.

Processing plants are only engaged in production in the value chain, and do not have control over downstream consumer needs and research and development designs.

"Multi variety, small batch, quick refurbishment, personalization" has gradually become the mainstream of consumer demand, and the manufacturing system of manufacturing enterprises must be able to "catch up" the personalized demand of vigorous development.

Han lion (clothing) group proposed the strategic cooperation mode of intelligent chemical plant pformation. It not only helps small and medium-sized manufacturing enterprises to upgrade and pform, but also speeds up the pformation of traditional services to modern service industries. Through the "computer data cutting machine", "cloud data center" and "mobile wardrobe function experience car", it links up with small and medium-sized manufacturing enterprises. Through the fast data pmission mechanism of the Internet, the downstream market demand and the upstream production are perfectly integrated to shorten the distance between the cooperative areas and make the small and medium manufacturing enterprises become customized products.