Ma Yun: Alibaba Is Easy To Eradication, And It Is Difficult To Eliminate Counterfeit Goods.

"It is easy to wipe out Alibaba today, and it is difficult to eliminate counterfeit goods.

If Tmall is shut down and Taobao is closed, China will never have counterfeit goods, so we will shut down those simple things.

The problem is that it's useless. "

3 / 15, on the eve of international consumer protection, Ma Yun, chairman of Alibaba's board of directors, appeared on the scene of the Aryan group's oath team and said to more than 300 employees.

In December 2015, the Alibaba announced the formation of a platform management department, which is responsible for the unified rules of the e-commerce platform, intellectual property protection, anti-counterfeiting and cracking down on credit speculation.

As a result, Ali's way of dealing with fraud has changed from "horizontal departmental cooperation" in the past to "a strong punishment from top to bottom".

Ma Yun gave the team two "no limits": no budget ceiling, no limit on entry.

"We are not launching a fake Ali team today, but starting a fake Chinese team."

Said, "not to sell these counterfeit goods, pirate intellectual property rights out of Taobao on the line, if they go to Jingdong, micro shop, absolutely not equal to success, we must let these people in Jingdong, micro shop platform can not survive."

The following is the full text of Ma Yun's address at the Ali group.

Hello everyone.

Over the past few years, we have made a lot of achievements and made many achievements. Last year, we provided clues to thousands of fake and selling gangs and helped the police catch more than 700 people.

We used tens of personal teams to support tens of thousands of police officers with big data technology, and the cases were over 3 billion.

Amazing.

Since the establishment of the company in 1999, I have not been absent from any group meeting on counterfeiting and intellectual property rights.

In the future, too, I can not attend all the meetings of the group, but I have to take part in the anti-counterfeiting meetings.

We should pay no cost at all costs and do everything at all costs.

To become the infrastructure of the future business, the foundation of all these infrastructures is to control counterfeit goods and crack down on infringement of intellectual property rights.

Today, I would like to reiterate that in the fight against counterfeiting and intellectual property teams, our investment will not be capped; the team of counterfeiting teams and the intellectual property teams should be specialized to increase the quota of three hundred people.

If it is not enough, increase it again.

"Fake is not a Alibaba matter, it's a Chinese affair." have we ever thought about why we should do something about counterfeiting today? We need to understand that we are not only fighting for Alibaba but also fighting for China, and are still fighting for our descendants.

The problem of counterfeit goods faced by our country is not only in the field of e-commerce.

If a society is full of many false, such as falsehood, fake diplomas, fake balls, fake news and lip synching, there will also be fake products.

The biggest harm of fake products is the damage to the whole Chinese society.

We must not let our children and the next generation think that you are not honest, you copy others, you steal others' thoughts, you can still make a fortune.

This is wrong.

If those who have intellectual property rights, patents and innovative ideas can not succeed, and thieves and robbers can become rich, if this society is plagiarizing, people in this society are using fake things, how can this society progress and how can they succeed? If all your thoughts will be plagiarized, you will copy it. Then you ask yourself if you will persist in innovation, will you still work so hard?

So I want to tell you that fake goods are not Alibaba's affairs. Fake goods are China's business today and our next generation.

The biggest harm of fake products is that at the end of the day, the dishonest people get more than the honest people, that is, let the innovation have no value. This is the greatest harm to a nation and a nation.

"We are not fighting fake Alibaba, but playing fake Chinese team".

Our mobilization meeting today is not about Ali's mobilization for counterfeiting, but China's mobilization for counterfeiting.

Over the years, the use of traditional means, mechanisms and measures to combat counterfeiting, fighting, and the more the more, today is the time to let Internet Co try to use the Internet approach, big data technology to solve the problem.

Taking up sixty or seventy of the total market in China, we must take this responsibility.

Today, we are really starting to start the whole Chinese professional anti-counterfeiting team. We should not only play fake products on the Alibaba website, but also make fake products on the line, or even fake products on other platforms. Not only hundreds of people here have to do it, not only all the group members will have to come in, but also the joint efforts of social forces.

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Don't think the fake is under our platform, and we're doing our duty.

In the past, we tried every means to get rid of the counterfeit goods, but is that enough? Because we know that they can survive in other places and live more secluded.

It is irresponsible for consumers to just drive away fake goods from Alibaba. It is really responsible for fake products to run to WeChat and run to Jingdong.

We must make sure that he has no channel to sell, and can not produce at all.

Today, the whole business is an ecosystem. Today, it is not that Beijing haze is cured. There will be no fog and haze. If you want to cure haze, we should look at the problem from the whole pattern, and fight against the same principle.

I hope you will think carefully, have a strategy, have a mission, have specific tactics, be wise, be courageous, and have responsibilities.

Over the years, fake products have not been polished, and the more they fight, the older they are.

The mouse is so much that you can't fight it. Only by exterminate the living environment of the mouse can you completely destroy it. So there must be a strategy and a strategy. So if we are just a fake Ali team, we will not be able to succeed; only by doing the fake Chinese team, we can think about the problem from the overall perspective.

If I can choose, what departments or companies or organizations in China can do the job well? I think there is no one else besides you.

When Ali was founded, there was a saying "If not now, when, If not me, who?"

We hope that you will truly become a professional anti-counterfeiting team in China and the world.

"China needs a group of professional anti fake experts."

In those days, a Wang Hai could make such a big holiday in China. Alibaba has 35 thousand employees. If everyone is united, using our technology, using our wisdom and innovation ability, I believe we can do better.

The problems faced by our team and the intellectual property team today are equivalent to the problems faced by a judge of the intellectual property court of the court.

To be a judge is not easy to make a judgement; if it is not professional enough, not enough to invest, and not stand on both sides' standpoints, it is absolutely unqualified.

I hope these talents should be born in our room. In the future intellectual property forum, in the classic case of intellectual property, we should have such a classic case, a classic case of Alibaba.

At any time, the bigger the problem, the greater the responsibility and the greater the opportunity.

I don't want to belittle today's work.

I believe that if Ali's anti-counterfeiting work and intellectual property protection work are done well and recognized by the whole world, then the team should be eligible to win the Nobel prize, because you have eliminated a huge obstacle which has not been eliminated in the past. This obstacle hinders the progress of an era, a society and a country.

But I am not so optimistic, because it is very likely that our generation will not be able to completely eliminate fake commodities, but if we do not make up our minds to do it, do not do it conscientiously and do not invest in it, we will not have a chance to produce fake experts in China.

"Alibaba is easy to eradication, and it is difficult to eliminate counterfeit goods".

It is easy to wipe out Alibaba today, and it is difficult to eliminate counterfeit goods.

If Tmall is shut down and Taobao is closed, China will never have counterfeit goods, so we will shut down those simple things.

The problem is that it's useless.

Pock looked in the mirror, fell the mirror, and pock pock was still on his face.

The Internet is a mirror of Chinese society. Taobao is a mirror made in China.

No fake product is produced by us. There is no fakes. We do not want them to get off the shelves.

Guangdong's fake sellers set up a four day hall for Ma Yun in times square of Hongkong.

We have many reasons for complaining, and there are many grievances.

For example, the real name certified bank card is paid by the bank, and the factory is under the eyes of the trade and Industry Bureau. It is agreed on the other platforms, and it is not our responsibility to complete a paction with a supplementary postal fee link on Taobao. But we must take this responsibility today.

Because we see the problem, and we see the most thorough, and we have the world's best fake big data analysis engineer, the best intellectual property experts in the world, we do not do fake national team, who is a fake national team?

We don't care if you did it or did I do it. As long as it is fake, we will check it out and pursue it to the end.

We should make a person with credit and knowledge and innovation succeed.

I believe that most of the people who sell fake, fake or counterfeit today do not want to go on like this all their lives. They choose the wrong way because of the original business mode and the original business environment.

I believe that as long as we can make good faith equal to wealth, innovation is equal to wealth. Most of the people we are going to strike today are willing to go to the right way.

"This is a long struggle against the dark side of human nature".

Fake goods are like pathogens in the surrounding air. The struggle against fake products is to fight against the dark side of human nature. This is a permanent war.

We will not refuse air for fear of germs, nor can we abandon our efforts to fight germs.

Fake goods are caused by greed of human nature. This is a war that mankind can never solve thoroughly, because people always hope to get rich quickly, and people always want to make money without paying the price, and human nature has these things in it.

But we should advocate those who are honest and develop and advocate those who work hard.

Alipay has today, that is, Alibaba at that time Let integrity people get rich first, Alipay makes credit equal to wealth.

Everyone here today must resolutely clean up and bring justice to those who do not keep their promises, plagiarize others, fake goods or hype credit.

I believe that the struggle against counterfeit goods is actually a struggle for humanity. We have to make progress every year, but we may not be able to solve many problems in 2016 and 2017. But if we do not work hard today, if we do not set such a clear KPI (performance appraisal) or use the best resources, I am afraid that we will not accomplish anything at all.