Marketing Mistake Of Underwear Shop, Be Careful Of Your Strategy.

Some lingerie shopkeeper thinks that as long as they advertise, they can get high returns, but the results are often not satisfactory.

With the development of mobile Internet, advertising can be said to be everywhere. Trying to launch new media, keeping pace with the trend of development, and promoting the use of the Internet across the boundaries of the advantages of advertising can often get twice the result with half the effort.

The combined functions of various advertising channels often have unexpected effects.

Some may be more suitable for establishing awareness, others win.

And maybe others will keep you in the leading position in the market.

Although the marketing of underwear has something in common with the marketing of other industries, it also has particularity. Therefore, traditional marketing research and advertising are not necessarily effective.

Many lingerie shopkeeper is always foolhardy, but there are many misconceptions.

Marketing focuses on persistence, whether it is ordinary underwear season or off-season must be carried out.

If business is not good at marketing, then when it goes downhill,

Where does it come from? In the same way, don't expect a public relations campaign or an advertisement to be once and for all.

Therefore, in normal times should be appropriate feedback, so that consumers will have a good impression on the brand.

Even if the peak period is over, customers will not disappear.

There are also some underwear operators who increase their membership, but later they ignore them and have no subsequent maintenance.

It will only slow the loss of members, not only can not cultivate loyalty, but also affect the brand image.

The establishment of membership system is aimed at the customer's repurchase rate, and gradually develop the habit of consumption, cultivate brand loyalty, so we should turn the interest into sales, and convert underwear buyers into loyal customers.

Of course, too many advertising and promotional activities will make customers feel confused.

When your advertisement is full of temptations, customers are expected to indicate the next step, so it is necessary to simplify the procedures for customers to continue buying and give them directions.

Finally, the most common mistake is self - centered.

Many lingerie stores advertise their advantages in the first place rather than the needs of customers. They want to turn their products into selling points, but never consider what consumers need.

In any form of marketing, consumers' needs must be placed first. When demand is saturated, they should try their best to create demand, which is the embodiment of the vitality of the underwear store.

Female consumers in the final decision to buy that part of the economy, known as an important leap, meaning that consumers are swaying, often because of some minor problems in peacetime, and give up buying, vigilance is very high.

Under such circumstances, it is particularly important to grasp the details of execution.

In the promotion of women's clothing, from childhood to poster design and posting, we must pay attention to details in the promotion process refinement and on-site execution.

In today's increasingly homogenized sales promotion methods, we must fully differentiate the innovation, promote the design of the promotion plan, and publish the advertisements for women's clothing.

Clothing shopping guide can not be too enthusiastic, nor too cold.

Do not be too enthusiastic about promoting pactions, and think solely of the customer's point of view.

Because the desire of female consumers is always endless, and the more they can not get, the more they want to get. Therefore, promotion should follow the principle of "small number of times", and the intensity of each promotion should not be too large (reduce its expectations, avoid the impact on ordinary sales), the scope of products should not be too large (the harder it is to get things, the more they want to get), people set some activities threshold to make guests feel cheap.

It is necessary to know the price of the company's products, new and old, and the number.

Choose the right type to give the customer.