The Concept Of Traditional Business Circle Is Completely Overturned, And The Rent Of Commercial Property Is Expected To Decline.

If you still follow the location of the store as the center, expand along a certain direction and distance, and think about the traditional business circle principles of how many kilometers within the circumjacent area, perhaps you finally get the reason why the store does not have the number of customers to shop as originally expected, why the customer unit price can not be raised, why the radiation range is getting smaller and smaller, and even can not judge how big the area can be covered? The concept of traditional business circle will be completely subverted.

Retailers need to have a clear understanding of this.

In the past, many successful experiences and methods are now used in the operation of stores. They are often no longer effective, because the past system has been broken, and traditional thinking, ideas, marketing and business circles are all upgrading and changing at all times.

You will see that the ability and speed of consumers to accept new things are stronger and faster than before.

The change is also very fast, and the way of store service is also undergoing tremendous changes.

For example, many physical stores (such as restaurants, snack foods, bakes, convenience stores, etc.) are mostly open. Most of the time we investigate and analyze the traditional business models, we often come to the conclusion that we can not normally maintain operations.

But is the fact really true? The truth is that they may never have relied on the sale of incoming passenger traffic to achieve profits, but rather rely on the combination of O2O and other ways to solve the problem of survival, such as takeaway, etc., of course, which may lead to physical stores relying too much on the performance of other platforms and ultimately being controlled by third parties, but for a certain scale of physical retail enterprises, your concern is unfounded.

Because my goal is to hope that the entity retailers will not be bound by traditional ideas, misled by the outdated concepts, and will be trapped in them without knowing the opportunity to embrace the new development.

So,

People, you really should be like fresh legend, relocating stores, fixing products, ordering products, setting products, setting prices and fixing prices. The success of future stores depends on how close you are to consumers, how attractive you are and how well you know consumers.

In addition, there is nothing else.

The operation of enterprises has no boundaries. The concept of traditional business circles will gradually end and withdraw from the stage of history.

Many people say that e-commerce has broken through the traditional concept of business circle.

In fact, this is not entirely the credit of the electricity supplier, but the inevitable outcome of the social development to a certain stage, that is to say, if there is no

This model will also have other modes to replace the traditional business circle concept.

For example, when the foreign retail giants such as WAL-MART and Carrefour entered the Chinese market, they claimed the 5 km and 3 km death circle, which once caused the domestic retail enterprises to be terrified. But is there any possibility of this phenomenon?

Now, when it comes to physical retail, it seems to be a challenge and a challenge.

But there are two sides to everything, and good news is likely to happen: in 2016, the rent of commercial property that has been rising for many years is expected to decline.

This is a good thing for retail businesses, whose rental costs have been rising. A netizen named "one leaf fell and knows the autumn of the world" began to write in 2015. "A great number of Customs shops have started. Don't think that it has nothing to do with you." the article is very reasonable: careful you will find that in many streets and lanes, many facade rooms are empty.

In the past, empty shops were available at all times, but not many now, and many.

Some busy areas and even the whole street have been turned off.

Look carefully, and you'll find that the shops are on rent, not pfer.

It is normal for new shops to rent. The problem is that many shops are old shops.

The old shop is directly rented by the landlord instead of being pferred, which is not logical.

It is not common sense, but it is in line with the laws of the market.

In fact, not only is it not a direct pfer, but also there is a lot of room for negotiation.

In the past few years, the price of sitting and even the owners' arbitrary breach of contract had been greatly reduced, or even reversed in the next few years.

Due to the over exploitation of commercial real estate in the past few years, a large number of commercial properties have appeared in various parts of China.

In addition, a large number of shops and shops in the past two years have been closed down, and a large number of commercial properties have been vacant.

Now, businesses are more cautious in opening up businesses. Meanwhile, commercial real estate developers and some shop owners also want to create more mature and sustainable brand businesses to enhance the value of property and avoid frequent change of tenants, and have a more rational understanding of market rents, no longer asking for sky prices, and the accumulation of multiple factors.

This is the time for another retailer to have a market advantage.

However, it is also necessary to remind those enterprises that lack operating ability. They should still think twice before doing so.