Professional Functional Sports Brand ASICS And Centric Software Cooperation

In June 28th, its professional function was based in Kobe, Japan.

ASICS chooses the PLM (product lifecycle management solution) provided by Centric software, and the cooperation will involve multiple brand and product category global cooperation projects.

Centric is specially designed for

Retail, outdoor,

Luxury goods and consumer company's top PLM solutions.

ASICS, founded in 1949, plays an important role in the world's functional sports products market. It is the leading sports shoes brand for sports fans and professional athletes.

ASICS is famous for its high quality professional sportswear and sports equipment products.

Today, ASICS's business is all over the world.

In its own strategic business plan, ASICS recognizes the importance of enhancing product development capabilities.

They began to search for PLM solutions to help improve their business to achieve standardization of processes, shorten the time to market, reduce costs, increase productivity and improve product quality.

"Centric software focuses on the field of shoes and clothing, which is an important consideration for us.

We hope that our partners will also have an in-depth understanding of the complexity of our business.

We believe that Centric 8 PLM is an ideal solution to support our current and future business development.

Takahiro Mizumoto, manager of SCM solutions, global IT Department of ASICS, said: "Centric 8 PLM is an instant available solution. It is very easy to configure, and does not require too much customization. We also attach great importance to this."

Centric PLM will be used in the three major brands of ASICS: ASICS, Onitsuka Tiger and ASICS Tiger, all sectors and suppliers for the Americas, Asia and Europe, which will be available to more than 1800 employees.

"PLM project has global characteristics, so it is challenging.

We maintain a highly active and fruitful partnership with Centric. I believe Centric 8 PLM will help us achieve our business goals and provide strong support for our global expansion strategy. "

Mizumoto explains.

Fabrice Canonge, senior vice president of global sales, said: "I am confident that by integrating our expertise in the field of clothing and footwear, the Centric 8 PLM solution will help ASICS successfully implement its strategic business development plan and continue to provide customers with the best mobile products."

"We are very honored to be recognized by ASICS, and we look forward to establishing long-term and stable cooperation with them."

Centric software, global CEO Chris Groves, concluded.

Asics is the second largest customer of Centric in Japan and the first sporting goods customer in Japan.

Centric recently opened a branch in Tokyo, Japan.