For Coconut Adidas And Kan Ye To Cooperate Again

The cooperation with Kanye West will go up to a new level.

Previously, coconut shoes cooperated by Adidas and Mr. Kan launched three shoe models Yeezy Boost 750, Yeezy Boost 350 and Yeezy 950 Boots.

Yesterday, Adidas announced the establishment of the Adidas + Kanye West series, "launching shoes with street breeze and sportswear."

And accessories. "

That is to say, if you never grabbed it before

It doesn't matter. There will be a variety of coconut clothes or coconut pants.

Adidas called the cooperation the most meaningful cooperation between "unprecedented", "right and wrong athletes and sports brands".

"Kan is a real creator. He can see what we can not see.

We are very excited and honored to be able to establish cooperation and look forward to defining the future.

Eric Liedtke, executive director of Adidas group, which is responsible for global brands, said, "with Adidas + Kanye West, we will explore new areas with the creativity of Kanye West."

In addition, Adidas has decided to make an independent store for this product line, but has not yet announced specific cooperation steps.

This series will not be designed at Adidas's headquarters. Kan will carry a team of independent Adidas design team in Poland.

From this time to make clothes and make accessories, and to set up shop specifically, Mr. Kan's position in Adidas is getting higher and higher.

This is not the same as Adidas's previous cooperation with Yamamoto Teruji, Jeremy Scott, Stella McCartney, Raf Simons, Mary Katrantzou, and even American singer "Fei Dong" Pharrell Williams.

Raf Simons did nothing but refurbish Stan Smith Smith. The three rows of holes on the side of the shoe were replaced with the first letter "R" of their own name, and several more colors were made.

"Fei Dong" did not play a trick on the 45 year old Superstar, but he added a number of colors to design a rainbow series, which is still Adidas itself.

But the cooperation between Adidas and Kan is not the same.

Coconut shoes series from the hands of Kan, flashing the personal glory of Kan, and even the promotion of the crowd with KOL, also relied on the family of Kan's sister-in-law.

Some people therefore teased and said, "Adidas has become the factory of Mr. Kan."

Before that, Kan also cooperated with Nike in coconut shoes.

However, in the past 5 years, Nike has only launched two models for this type of shoes, and it does not make a sales volume with Mr. Kan. This makes Kan finally break up with Nike.

At the end of 2013, after the end of cooperation with Nike, Mr. Kan turned to rival Adidas.

The introduction of the three shoes is a burst of looting, has become a Adidas burst.

Yeezy Boost 350 has also been named "2015 sneakers of the year" by American professional footwear magazine.

The trend magazine High Snobiety released a report entitled "the most valuable sneakers in 2015 years." the first place was the Triple Black of Yeezy Boost 750, and the price of these shoes on Ebay reached 1876 US dollars.

In addition, 5 of the top 10 of the list are from the Yeezy series.

Adidas also affirmed the value of these shoes to the company.

"Yeezy Boost 350 Adidas Originals has become the best-selling brand of sports shoes and has maintained two digit growth in the 2015 quarter of the year.

Every pair of coconut shoes was sold out immediately after being released, and became the most popular brand of sneakers in Instagram.

Adidas 2015 annual report wrote.