Many Big Domestic And Foreign Brands Switch To Internet Business

1, the British fashion accessories brand Anya Hindmarch entered the men's clothing industry from the United Kingdom.

Anya Hindmarch started with women's fashion accessories, but now it's also going to enter the men's wear industry.

It is reported that its men's wear line will be held in London in September this year, women's wear week with the brand 2017 spring and summer women's clothing series.

However, Anya Hindmarch had not previously been involved in men's products and announced its March.

Before the industry, it had added men's bags, small leather products and other products in the customized service.

2, China

BONO and the Korean school uniform brand elite gave birth to "love fruit" recently.

The group's own brand BONO signed a joint venture with the Korean brand Hyungji group elite.

It is reported that BONO is a professional clothing brand, founded in 2000, set design, production, marketing, services in one, the annual output value of over 1 billion yuan, while elite ranked first in the Korean market.

Brand, the two want to join the Chinese uniforms market, and plan to enable joint ventures to achieve IPO in the next few years.

3, although the jewellery market is in a slump, Tiffany is still optimistic about the Chinese market. The first quarter results released by Tiffany in 2016 showed that its global same store sales fell by 9% on average, down six consecutive quarters.

In addition, its revenues declined by 7.4%, and its profits plunged 16.7%, which were lower than analysts forecast.

Of course, not just Tiffany, Cartier, Van Cleef&Arpels, etc.

Brand performance is also poor.

Tiffany officials attribute this to the downturn in retail tourism, but there are also views that the main problem of these jewellery brands is losing their influence in the millennial generation.

In this regard, Tiffany international sales department responsible person outside said: "jewelry industry does not exist in the cold winter, now 75% of the market jewelry is no brand.

This means

Business has great market potential and can be developed.

It points out that Tiffany is very optimistic about the Chinese market. The bigger challenge is that Chinese young consumers are highly sensitive to the market and brand and need to create more motivation for them.

4. Listing in Hongkong

10% days before German layoffs, listed in Hongkong.

Brand Esprit said that the European market will be unstable due to the main market in Europe, and this situation may last for a year and a half. The group will lay off 10% in Germany to reduce operating costs and maintain profitability.

Britain accounts for a smaller share of Esprit's European operations, while Germany is the largest market contributing nearly half of its revenues.

Officials say the group has reached an agreement with German trade unions and will soon lay off workers.

In the face of the pressure of the appreciation of the US dollar on purchasing cost, it will increase the proportion of purchasing 20% in Europe, and the other 70% will come from Asia.

In addition, after the pformation of the fast fashion mode, the group is gradually reducing the number of physical stores and turning to e-commerce.

5, the decline of the parent company is unlikely to reverse its growth until 2018. In a foreign media report recently, analysts predicted that Vitoria's Secret parent L Brands (LB) had "significant risks", especially in the first half of 2017, and pointed out that there will be no signs of any growth in 2018 before 2018.

It is reported that the stock price of L Brands has dropped by 24.53% yuan in the past three months, and its market value is currently 18 billion 760 million dollars.

Analysts pointed out that the market challenges faced by Wei, the abolition of swimsuit category and the decision of direct mail clothing products will damage the company's revenue, and the company also faces the problem of consumers' preference for cost-effective underwear, slow growth in sales, eroding profits and so on.

In addition, because most of the business of L Brands is in the UK, this means that the UK's de European status may also hurt sales.

Although analysts admit that

There is potential for international expansion, but it also points out that the group has withdrawn its right to operate in China, and its business in China will slow down during the rearrangement of its management in China.