Facing The Electric Shock, The Clothing Industry Has Burst Its New Vitality.
Hit by the electricity supplier
clothing
The industry can be described as two days of ice and fire. Most of the consumers in the new mode are like a fish in water. They can be a headache for the owners of the clothing industry. Therefore, only by grasping the trend of future development, repositioning and breaking the shell to show new life, is the right way.
The future clothing retailing industry does not mean all.
Physical store
Shops will disappear, entity stores will exist, but its existence is no longer independent of online shops, but interoperability and integration of OTO. Entity store is an entry of diversion, a point of access to deep services, a window to give consumers more experience and cognition, and an important part to guide consumers to increase consumption frequency online.
In the future retail stores, the KPI index of a shop assistant is no longer sales, but whether you have a strong relationship with consumers. Whether consumers trust you, whether you have more orders on line or not under your guidance and service, is the key. Future business must focus on the consumers, and try to gather a new kind of consumer.
business
Pattern.
The future retail mode must be point to point, people to people, to centralization and intermediation mode, is a flat, multi-dimensional to three-dimensional or even two-dimensional model.
That is to say, it is no longer the same as in the past, there are layers of distributors, there are first-class agents, manufacturers are directly sellers, and directly establish strong relations with consumers.
In the face of the mass consumer group, the future store in the suburbs may be suitable for him.
Renting a cheap warehouse in a remote suburb can be very large, and turn it into a future store for clothing retailing. All the clothes in the shop can be tried on, and all the clothes are cheaper than the shop.
At the same time, all the shop assistants are professionals in fashion design. When consumers shop here, the shop assistants are their personal clothes.
Designer
Collocs and purchasing teachers, each consumer can make a 5-10 minute demand survey, and then the designer brings them professional advice to buy a clothing solution for them to buy and match. Finally, you can try it on in the store. After choosing the right clothes, all kinds of online and offline ways can be paid, and then the clothes can be delivered to the home in a few days.
In the future, the factory is a retail store, so long as we remove those agents at all levels, and put them high.
profit
Giving back to consumers and giving them better experiences and services, consumers will also be willing to spend some time in shopping in remote places.
For enterprises, they not only save costs, but also directly understand the needs, preferences and information of consumers, establish a deep and strong relationship, achieve high-frequency consumption habits, and give the whole industry another revolution.
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