Women'S Sports Will Become New Favorite Sports Underwear Or Foothold.

China has a huge sporting goods market and consumer base. Apart from sports related fields, women's daily leisure sports products market and the professional sports market with female characteristics still have great potential for further exploration.

The brutal competition in the domestic sporting goods market can be expected that the sports market is developing towards a fine differentiation.

The fragmented sports market will make the female sports market a new favorite.

With international sports giants

With further penetration of the market, they will soon sink the channel and speed up the layout of the Chinese market to occupy more market share of women's sports.

Like cosmetics, mother and baby products, China's women's sports market will become the largest and fastest growing market for international sports brands in the global women's sports market.

In recent years, more and more Chinese women have joined the ranks of sports and fitness. The female consumer groups have become the potential users of the sports products market in China. The market of female sports products has shown a huge growth space.

With the steady growth of China's overall sports products market, the market segmentation of female sports products has become one of the important development opportunities for sporting goods companies in the future.

Ding Zong, who has been engaged in sporting goods industry in Jinjiang for many years, said.

The practice of international brands may be worth learning from. At present, many international sports brands will put women's sports shoes on the underwear of women's sports market.

Nowadays, sports

They are no longer fitness specific. They have become the representatives of sports and leisure fashion.

The reporter understands, at present, the main sports underwear brands in China are quite different in price, and the price of foreign brands is obviously higher.

According to the price of online shopping mall, the price range of Nike's sports underwear is 159-449 yuan, most of it is in the range of 200-400 yuan; the price range of Adidas's sports underwear is 139-529 yuan; and the price of sports underwear of Andrew is slightly higher than that of Nike and Adidas, between 349-549 yuan.

Ma Gang, an independent market watchdog, has said that the overcapacity of China's sporting goods market is actually a structural surplus, which is an oversupply of men's sporting goods.

In traditional stores, male and female products are displayed in the same store. In the general sports shops, seven or eight of the consumers are men, and the types and styles of women's products often account for only 30%~35% of the total.

The demand for male consumers is basically satisfied, but many of the needs of female consumers are ignored, and the neglected demand implies market opportunities.

According to the data of Frost & Sullivan, a global growth consulting firm,

The sports underwear industry has an output value of 800 million yuan in 2014.

According to the report of the sports fitness industry association, the value of American sports underwear in 2014 was $289 million.

Compared with the population of the United States and China, the market potential of Chinese sports underwear is enormous.

However, there are also people in the industry who think that everyone is optimistic about the market of sports underwear, but the prospect is not yet easy to judge.

However, it is foreseeable that women want to open their pockets, professional, beautiful, comfortable, and other elements are indispensable, which also requires enterprises to have adequate R & D, design, marketing and other aspects of ability.