Transformation: Export Enterprises Open Up New Markets And Seek Counter Trend Growth

China's foreign trade was officially released last year.

In the past year, China's imports and exports showed a trend of low before and after high, and the trend was stable. The import and export volume decreased by 0.9% year-on-year, and the decline was narrower than in 2015.

At the same time, structural highlights and new kinetic energy are also emerging.

Looking forward to this year, the industry believes that the foreign trade situation is complicated and downward pressure is increasing, but the new kinetic energy is continuously accumulating. It is expected that the whole year will continue to stabilize, and the pilot index also shows that the export pressure has eased in the first quarter.

At the same time, at the same time, the policy level will further promote the steady growth of foreign trade, while paying more attention to the structural adjustment, and from the structural reform of the supply side of foreign trade, so as to enhance the new momentum of sustainable development of foreign trade.

According to customs statistics, in 2016, the total value of China's imports and exports was 24 trillion and 330 billion yuan, down 0.9% from 2015.

Among them, exports were 13 trillion and 840 billion yuan, down 2%; imports 10 trillion and 490 billion yuan, an increase of 0.6%; trade surplus of 3 trillion and 350 billion yuan, narrowed 9.1%.

Judging from the trend, although the import and export in 2016 is still declining, compared with 2015, the decline has narrowed significantly, and the annual import growth is also negative.

And in the 2016 quarter showed a steady trend in the quarter, the fourth quarter of imports and exports have achieved positive growth.

Huang Songping, spokesman for the General Administration of customs, said that in 2016, the global economy remained in the deep adjustment period after the international financial crisis. The economic recovery was weak and the demand for the international market was weak. The uncertainties in the development of China's foreign trade increased significantly, and the downward pressure increased. The overall situation was complex and grim.

With the gradual improvement of the policies and measures to promote the stable foreign trade, China's foreign trade import and export value declined significantly in the first quarter, and stabilized in the two quarter. The three or four quarter continued to achieve positive growth.

In addition to the growth rate, it is noteworthy that in 2016, China's import and export have been optimized and improved in different ways in terms of trade structure, market distribution and trade subjects.

Among them, general trade imports and exports 13 trillion and 390 billion yuan, an increase of 0.9%, accounting for the proportion of China's import and export value has increased.

And in 2016, China's trade was partly "

The export growth of the countries along the line and the proportion of private enterprises' exports also maintained the first place, which all reflected that China's foreign trade endogenous power was further enhanced.

"Speeding up the building of a strong trade nation" is an important goal of China's foreign trade development during the "13th Five-Year" period.

Reporters interviewed export enterprises understand that in the face of pressure and challenges, many export enterprises take the initiative to enhance their ability to innovate, actively seek pformation and upgrading, and form contrarian growth, releasing new kinetic energy for China's foreign trade development.

Last year, the export of China's medical device and instrument industry achieved a counter trend growth, indicating that the relevant enterprises still have strong international competitive advantages.

Zhang Dan, vice president of Neusoft medical systems and general manager of international business center, told the economic reference daily that in 2016, compared to 2015, despite the more severe international economic situation, sales contracts for Neusoft medical international business still had two digit growth. Among them, the international sales revenue of MRI (nuclear magnetic resonance products) grew by more than 30%, and the sale of high-end 128 tier CT also doubled.

It is understood that this has benefited from the company's active pursuit of business upgrading and pformation in the traditional channel sales mode. For example, in response to the demand of the "one belt and one way" market, Neusoft medical has formulated a comprehensive medical service solution for "medical equipment + medical IT+ medical services".

"In 2017, the company's high-end medical imaging products are expected to grow steadily in developed markets such as Europe and the United States, and all products in Asia, Africa and Latin America will grow faster."

Zhang Dan said.

In addition to enterprises, some provinces and cities are still experiencing the growth of foreign trade under the backdrop of the combination of unfavorable economic factors. This also shows that China's foreign trade growth momentum is accumulating.

Chongqing run Tong Holdings Limited also achieved a slight growth of 20% in 2016. The key to the growth of the trend is to continue to expand its share in the dominant market, and the new product achieves better sales results, the company's official told the economic reference daily.

In 2016, the company changed from the original outsourcing design to invite foreign senior designers and teams to design the new product frequency conversion generator, and achieved a good market reaction.

Therefore, the key to enhancing international competitiveness lies in the competitiveness of products themselves.

The reporter learned from the Ministry of commerce that in the first 11 months of 2016, the total value of imports and exports or the export value of 10 provinces and municipalities such as Shanxi, Jilin, Zhejiang, Dalian and Qingdao achieved positive growth.

Among them, Dalian has set up three level responsibility system and five level dispatching system to promote foreign trade work; Qingdao has improved cross-border electricity business ecosystem, "Internet + big".

"The new business model has gradually been formed to inject vitality into the pformation and upgrading of the foreign trade. Shanghai Zhenhua heavy industry has more than 80% share of the world's bridge products with its own brand and intellectual property rights, an increase of 6 times compared with the same period last year.

Huang Songping pointed out that global trade will still be hard to pick up in 2017, with uncertain factors increasing.

In such a big environment, China's foreign trade is also hard to get rid of.

At the same time, China's own reform has entered the deep water area, and the structural pformation of foreign trade is under great pressure.

On the one hand, as the total cost of production continues to rise, the traditional competitive advantage of foreign trade continues to weaken.

On the other hand, the problem of unbalanced regional development in China has not been solved.

In addition, the process of globalization is blocked, and trade protectionism restricts China's export expansion.

Enterprises also said that global economic growth is expected to be sluggish this year, the economic situation continues to deteriorate, and oil prices will decline, leading to a decline in purchasing power in many areas. The US dollar will continue to be strong in the currency market, leading to the decline of local currencies in some areas, the sharp increase in import costs, and even the control of foreign exchange in some countries such as Argentina and Brazil.

Under such circumstances, trade protectionism and trade barriers will intensify.

The above official also said that the company's products were mainly exported to the United States, so the new tariff policy after Trump took office will be the key to the export situation this year.

Despite the downward pressure, the industry is expected to continue to stabilize its foreign trade in 2017.

The index of export guidance issued by the General Administration of Customs shows that the index continued to pick up in December last year.

China's foreign trade in the four quarter of 2016

The pilot index rose for three consecutive months, rising to 0.5 in December and 37.4 in 2017, indicating that China's export pressure is expected to ease in the first quarter of this year.

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