Why Is The Year-End Summary Of New Balance Hard To Write?
According to the world clothing shoes and hats net, how to make
New Balance
Football writing this 2016 year-end summary is really a challenge.
Their product line, market share and exposure are not in the same order of magnitude compared with the traditional three strong ones.
So when I started thinking, I was wondering if I really had nothing to write about.
In fact, it is not.
When I began to look at the whole year's clues, I found that the development of New Balance in the football equipment market is orderly, and several fronts go hand in hand.
Do you remember the Europa finals in the 1516 season? Who are the two teams? The Liverpool and Seville are both New Balance's sponsorship teams. It's not like a new one if we put aside the question of probability.
brand
The "best honours" can be won in the top European courts.
In my opinion, the year of New Balance Football is not very remarkable, but they really work in an orderly way in terms of product strength.
In terms of marketing, through the spokesmen, clubs and national teams, the brand's exposure and the competitiveness of the products themselves are in a synchronous and stable development channel.
In the new year, Visaro, my favorite sneakers, will also usher in a real iteration.
There is reason for us to continue to look forward to the performance of the old brand in 2017.
AG big bottom
New Balance, as the "new army" in the football equipment market, has launched a AG outfit which is more suitable for the Chinese market after entering the second year.
Personally, I highly admire the overall strong sense of the big bottom: the overall layout of the studs, the density, the length and shape of the studs, all give people a sense of unsureness and stability.
Poison matching
This set of "Toxic" poison matches the color, the first feeling is very suitable for summer, very refreshing and pleasant, followed by the absorption index on the court is also very high.
To say that the time passed was really fast. When the shoes were released, Cahill was still in the super force.
In the twinkling of an eye, Shenhua's frontline foreign aid has become an annual salary over Messi C Luo's Tevez! I don't know New Balance in the increasingly popular Super Court, what kind of action will there be next year?
Modified Furon 2
As our Bootshead team has tested this year's brand of another pair of shoes, the improvement of Furon 2.0 after modification is not huge, but New Balance is also seen as material selection and some details handling.
footwear
The old brand of the brand.
In particular, this pair of red matches is suitable for the new year. Remember to choose the AG outsole.
AG version of Visaro
As one of the most excellent sneakers in the Xiaobian year, I put the AG version of Visaro separately, because the blue Visaro of those FG used to accompany me for quite a long time in actual combat, so I look forward to this new version of AG.
Sure enough, the AG outsole with superior performance is equipped with the Vamping and stereotypes that I have been so deeply aware of. Comfort, needless to say, brings me pleasure in playing football.
BlackSquad Blackout Furon2.0
Remember when NB first announced their first event in the football market - Blackout Squad.
At that time, there was a great reaction in the domestic shoe circles.
And this year's activity is continuing. The 30 athletes selected from the world will receive the pair of Blackout Furon2.0.
Later this year, the white version of Whiteout was released and sold to the public.
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Limited hawk hawk Furon 2
I don't know if the color matching is named "Falcon", which is not good for everyone's appetite. Visual promotion and selected themes are good. Hawks can also highlight the sense of speed that Furon pursues.
From these hawk hawks, New Balance also took the first step in limiting the sale of this "routine".
Limited "arrow poison frog" Visaro
It's also a limitation. It's also an animal theme.
New Balance brought the poison poison frog's color matching to the main control Visaro. Xiao Bian was a little confused at that time.
In fact, in the foot of the foot of the foot, the effect is also better, but the close observation is reminiscent of the arrow frog, my heart still refuses.
Although it is my beloved Visaro.
The most refreshing color of the year
At the end of summer, this set of coveted colors suddenly appeared.
This group of hard shots on the green turf is really overwhelming.
The match matches perfectly with Negredo's Middlesbrough's home court Jersey this season.
Recently, we found another spokesperson, Ramsey, while wearing this Visaro, the vamp was completely smooth.
Small stadium shoes Audazo available
The other battlefield of football shoes, the small court football, including the streets, is also a battleground that the major brands attach great importance to.
New Balance is no exception. This year, they introduced the broken nail flat version of the small soccer shoes, called Audazo.
Unfortunately, this pair of shoes has not entered the Chinese market, and the performance is temporarily unknown.
However, from the perspective of thick vamp, comfort should not be too big.
But when it comes to broken nails, both Furon2.0 and Visaro have TF versions on sale, and I have fought them.
But the sole of the broken nail is as thin as the vamp, and the grip is not good enough to be improved.
Gloves product line release
In fact, the Furon Dispatch Glove, the first goalkeeper gloves product, was released before signing the first goalkeeper to speak of the player, little Shi Chell.
Of course, the gloves also have different levels, and the allocation of science and technology is relatively simple.
Costa Rican national team jersey
Besides sneakers, jerseys are of course a brand competition market.
This year, New Balance also started a breakthrough in the national team.
The first national team to be signed was from North Central America, Costa Rica, the Chinese team who wanted to win in the world cup.
The tournament Jersey, which was just released in the 1617 season, is very eye catching.
Panama national football team jerseys
I don't know if it's the first time to get a few months. Another central North American team, Panama, has also signed a sponsorship contract with New Balance after his brother's footsteps.
And the design of both teams is similar in style and color matching.
The gold NB brand logo looks very textured.
Celtics New Jersey
At the club level, besides the Red Army, the Celtics should be considered as the most important sponsorship contract for New Balance.
Celtic, who has won the Soviet Union's Super League for five years in a row, is also a frequent visitor to the Champions League. This is undoubtedly the best stage for the exposure of the brand.
New Jersey in Liverpool
Liverpool should be a special presence for New Balance.
They signed the first big team sponsorship contract in the football market.
In the 1617 season, they continued to launch three carefully designed jerseys for Liverpool. The host and guest plus the European war away jerseys were highly recognizable works.
Of course, several other clubs sponsored by New Balance are equally treated.
However, if sales volume is to be discussed, the appeal of the Premier League teams is still not to be challenged.
New Jersey in Oporto
Compared with the other two "big brothers", the Portuguese super strength Oporto has looked a bit bleak in the past year.
For many years, they did not win the league title, they only got third in the 1516 season, and the European war results were equally poor.
However, this year, the host of the Dragon stadium has performed well in the Champions League group match, and the semi-finals will challenge the powerful Juventus.
French League Lille
The French Football Club of Lille, once a Belgian star Zal, has also become a member of the New Balance sponsorship Corps this year.
Like other brother's teams, the three sets of jerseys are quite characteristic in design.
But the attention of this team is relatively small.
It can only be regarded as a layout of New Balance in the French market.
Soccer shoes MiUKONE
When New Balance just announced that he would return to the football shoe market, Xiao Bian had mentioned this problem in his mind.
When will they produce the high-end football shoes representing the "builders' spirit"? And what kind of shoes will be presented? And the MiUKONE that comes out of a pair of old football shoes is the answer of New Balance.
Of course, it is limited, but the performance remains to be verified.
More interesting reports, please pay attention to the world clothing shoes and hats net.
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