Double Eleven Luo Lai Company Reappears The King'S Wind, The 6 Crown Wins 256 Million Successfully.

World clothing shoes and hats, netnews, in the just concluded 2017 Tmall

In the home textile war, the electric business of Luo Lai company is mainly based on Luo Lai and LOVO brand. It has brought many brands with high-profile debut. Finally, it sold the home textile category net sales crown with the excellent score of 256 million of the total sales volume of the whole network. At the same time, it got the first Tmall home textiles category, broke the 250 million mark first, and created the industry record again.

At 22 p.m. on November 10th, according to the statistics of business staff,

Roley's home textile official flagship store traffic has begun to skyrocket. The 11 day showed an explosive state at zero. The sale was only 4 minutes and 20 seconds, and the sales volume was 10 million. It was 3 minutes and 38 seconds ahead of last year.

At 1:29 on the morning of November 11th, 08 minutes later, the sales of LOVO based brand of Luo Lai company sold 100 million yuan, 5 hours ahead of 2016's double eleven billion billion.

What is worth mentioning is that the business of Luo Lai electric company has also shown a bright eye in this year's "double eleven". Its sales are far ahead of last year.

It's not easy to win the 6 consecutive win in the increasingly competitive double eleven war.

As early as June, Luo Lai electric company set up a "double eleven command department" to deploy ahead of schedule in products, logistics and services, so as to ensure the achievement of the index.

In terms of products, in order to meet the needs of the current consumers in pursuit of global good things, the company has been doing its best.

Take LOVO as an example, this time around the upgrading of consumption, we can collect global resources, collect high-quality raw materials from Thailand, Pakistan and Hungary, and create Thailand imported slow rebound latex pillow, Pakistan imported four piece Egyptian long staple cotton and Hungary imported white goose down and thick feather quilt.

At the same time, LOVO joined Shen Shen's three generation of descendants, and integrated the exquisite Shenxiu skills into the production of the wedding bed bedding kit. The top hand embroidery technology and the inlaid Buddhist seven treasures (glaze, coral, amber, mango, agate, etc.) matched each other and created ten pieces of bed pieces of the world's unique and valuable millions of "dragon phoenix". Although it did not achieve sales at last, the marketing gimmicks were full of eyeballs and traffic.

After double eleven, we face greater logistics pressure.

The logistics team assembled more than 1300 people, implemented the automatic logistics sorting line, delivered 24 hours warehouse, and comprehensively improved the logistics efficiency.

Although the company has made remarkable achievements in the double eleven wars, but as the leader of home textile industry, it has not led the home textile industry into Tmall 2017 eleven TOP50, and the enterprise has a long way to go.

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