Look, Your Business Plan May Have Touched These Minefields.

World clothing shoes and hats, each investor will spend a lot of time studying those seeking investment.

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Many of the plans made a deep impression, but some of them were rather bad and were abandoned by investors directly.

There are always some minefields in the business plan of entrepreneurs.

Strange confidentiality provisions

Some of the first venture partners are afraid that investors will steal their idea. They often add some PPT to the company, or expect investors to sign a confidentiality clause before they have a clear understanding of the business plan.

Faced with similar situations, investors will definitely refuse the deal directly.

If entrepreneurs do not trust me so much, they should go elsewhere to seek financial support.

Too technical terminology

Business plans should be written in the tone of ordinary people and avoid any terminology and endless abbreviations.

They should be easy to read and understand, but not obscure.

Inventors may be too obsessed with their subjects and forget that there are thousands of projects seeking investment.

Moreover, people who sell their plans often use verbose and lengthy bureaucratic articles to cover up a bad idea that is not very good at all.

The focus is not clear enough.

Companies with too much coverage and companies trying to do too many things at the same time can't attract me.

The concept of success is usually simple, and successful entrepreneurs generally focus on a limited market and product line.

Absurd valuation

Things that are too expensive will be thrown into the trash cans directly.

The starting point of such a plan is often a silly conclusion, similar: our project will bring incredible profits and rewards in the future, and then forward reasoning, which is based on the crazy future expectation or the comparison of arbitrary creation.

In fact, valuations should be based on a reasonable estimate of the real amount paid by investors.

If you tell investors that missing you means that you will miss one or two investment opportunities like Facebook, investors may be willing to take such risks.

Writing a business plan is definitely an art. It helps to get the project.

Therefore, entrepreneurs should make painstaking efforts and learn more from their business plans to enhance their financing opportunities.

Business plan is a necessary tool for enterprise or project to finance, seek cooperation and guide operation. It is a written material to fully display the situation of the enterprise and project, the potential of future development and the implementation strategy. It requires the core competitiveness of the project, market opportunity, growth, development prospect, profit level, anti risk ability, return and so on.

Business plan is one of the important factors for the success of enterprise financing. It is also the action programme and implementation plan of the enterprise. It can make the enterprise carry out business activities in a planned way and increase the probability of success.

10 minutes to teach you to write a business plan.

In short, it is the compilation of BP by entrepreneurs that marks the start of the company's financing.

For entrepreneurs themselves, the first important purpose of BP is to help them clarify their entrepreneurial ideas. The second purpose is to tell their stories to VC.

Therefore, for entrepreneurs, one is to have a clear idea of their own business ideas, the two is to figure out exactly what kind of content they want to present to VC.

This BP guide will give you the idea of how to get these two things done.

I can't read BP in all fields of 200+, this number is not much, but I can see more or less some ways: for example, beauty, I really need more effort to arrange typesetting and find the feeling of greasy beauty.

So the first part of this guide is the format, specifically:

The overall style of BP needs to be concise, beautiful and convey clear information.

Layout style is unified, color is not more than 3 kinds (main color, collocation, highlight color).

No more than 20 pages, suitable for 20-30 minutes.

Using PPT to convert the final document into PDF format

The content of the text is not too easy to match with the "picture + chart" to show the problem more clearly.

The pictures need clear quality and high quality.

The charts need to be accurate, accurate and easy to recognize.

With the basic concept of general layout, the second part is to clarify the content planning.

The detailed content of the content planning includes 11 aspects: (the following is pure dry goods).

I. General Situation of the project

A brief introduction to the project.

Use concise and clear sentence to summarize the project to solve the XX problem in the field of XX. The purpose is to let investors know what you are doing now.

Two, user pain points

Lists the most important pain keyword ABC, which indicates that the user group has such needs (reasonable and strong demand).

The pain point should correspond to the product function, which is the key to reflect the value of the product.

Three. Industry analysis

Analyzing the status quo of the whole industry, the purpose is to tell investors the importance of products in the industry.

To conduct an overall analysis of the industry status: the key words ABC for pain spots in the industry are listed and analyzed.

Four, product advantage

Describe the situation of the product in detail, one is to show that the product has solved the pain problem of the user industry. The two is to explain the current stage of the product to investors, which should include the form, core functions and product advantages of the product.

The product highlights should be maximized, and the page content of this part will be controlled at 1-3 pages.

Product form: WeChat public address, website,

In kind, etc. (at this time need to provide photos)

Core functions: social interaction, paction and so on.

Product advantages: such as convenience, vertical and so on (core strengths ABC three points).

Five, competitive products analysis

The analysis of competing products is mainly to highlight the advantages and differences of products, to list competitive ABC, and analyze their respective strengths, weaknesses and differences respectively, including direct competitors and indirect competitors.

Note: we need to think deeply and draw a conclusion, otherwise, investors will have doubts about the professional ability of the team.

If there is no competing product, this page can not be written.

Six, business model

The most important thing in business mode is feasibility, whether it can generate revenue and profit.

This page clearly describes the operation and profitability of the project in one or two sentences.

Let's use one or two sentences to make clear whether the project is profitable at present. If yes, if it is, if it is not, please indicate when and how to make profit.

Seven, operation status

This part shows the progress and data of project operation with as many diagrams as possible.

Progress: for example: development stage / formal release stage / existing data (if at the development stage, please specify the development cycle).

Data: user volume / activity / turnover / retention rate, etc. (list the key data involved in the project).

Eight. Core team

In the early stage of the early project, the team is a key indicator for obtaining financing.

The core team members can be: founders, CO founders, CXO and so on. The description information includes real head, name and introduction.

The core team members are not too easy to introduce the 2-4 person most appropriate and appropriately supplement the relevant industry experience.

Nine, development planning

Development plan first is for entrepreneurs to sort out their own train of thought, two is for investors to show that the next development path of the company is clear and clear.

These include: product line expansion, new market entry, external cooperation strategy, marketing promotion means, etc., which can make investors clear about the company's ideas and future trends and goals, and also can enhance investor confidence in projects.

Development planning can be divided into three stages: short term, medium term and long term.

(long term planning is not important, medium term planning is second, and short term planning is the most important).

Short term planning: product iteration / team recruitment / marketing promotion.

Medium term planning: expand functions, expand categories, etc.

Long term planning: for example, expanding fields / creating ecological chains, etc.

Ten. Financing plan

Here, it is necessary to specify as clearly as possible the amount of financing required, the right to sell shares, the use of funds, and whether there are past financing experiences.

Financing quota: XX million (capital usage period is 24 months).

Transfer of shares: XX% (reasonable post valuation)

Fund usage:% of personnel wages, product development%, marketing promotion%

Past financing experience: get xx institution / individual XX million XX round of financing, sell XX equity (if not, do not write)

Eleven, contact mode

The way to contact this page is to increase the convenience of intention investors to contact entrepreneurs.

Product map + project slogan

Personal phone + micro signal

Above.

There are a lot of articles on the business plan course, a lot of lectures under the lecture, and a few days ago, I saw a video for 1 hours.

In fact, writing a BP quickly focuses on writing the previous "thinking". It takes 10 minutes to take time to think clearly and to write.

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