Double Eleven Innovation High Electricity Sales Reached 253 Billion 970 Million

World clothing shoes and hats online news, 2017 double eleven perfect ending, electricity supplier turnover has reached a new high.

Third party big data platform star chart data monitoring data show that this year's "double eleven" on the same day, the whole network electricity supplier sales finally locked 253 billion 970 million yuan, compared to 2016 "double eleven" 170 billion 870 million yuan increased by 48.63%.

The trend of consumption upgrading and "

"The concept of" pull "this year," double eleven "business platform performance eye-catching.

On the one hand, it reflects the strong growth potential of the electricity supplier economy; on the other hand, the new business form of "new retail" and "global resonance" is changing from concept to reality, which will accelerate the pformation of traditional retail business to digital business and will lead a new round of industrial opportunities.

New high network electricity supplier sales reached 253 billion 970 million

With the trend of consumption upgrading and the concept of "new retail", this year's "

"Electricity supplier sales are another success.

Star chart data monitoring data show that this year's "double eleven" on the same day, the total network electricity supplier sales eventually locked 253 billion 970 million yuan, compared with the "double eleven" 170 billion 870 million yuan in 2016, a significant increase of 48.63%.

"Double eleven" on the same day, Tmall sales accounted for 66.23%, Jingdong sales accounted for 21.41%.

After the "double eleven", the electricity supplier in all parts of the country welcomed the logistics peak.

The picture shows the sorting center of a courier company in Weifang, Shandong Province in the early morning of November 12th.

According to Ali data, Tmall's sales volume was 168 billion 200 million yuan on the day of "double eleven", which was significantly increased by 39.35% compared with the 120 billion 700 million yuan of "double eleven" in 2016, and that of wireless pactions accounted for 90%. The peak value of payment reached 256 thousand pens / sec.

Data show that during the "double eleven" period (from November 1st to November 11th), the total amount of Jingdong orders exceeded 127 billion 100 million yuan, an increase of more than 50% over the same period, and 735 million items were sold.

Combined with the data of star map data, Jingdong's "double eleven" sales date is about 54 billion 375 million yuan, accounting for 42.78% of its "double eleven" sales.

The industry believes that this year's "double eleven" e-commerce platform sales record, while maintaining a significant growth rate, which means that the electricity supplier economy still has tremendous growth potential.

The electronic commerce market data monitoring report of 2016 released by the China Electronic Commerce Research Center shows that the volume of e-commerce pactions in China was 22 trillion and 970 billion yuan in 2016, an increase of 25.5% over the same period last year.

With the macroeconomic stabilization, the supply side reform steadily advancing, and the "Internet +" penetration into traditional industries, China's electricity supplier turnover will continue to grow rapidly in the future.

In the background of high economic growth and increasing national income in China, a upsurge of consumption is sweeping, which is considered to be the main cause of the sustainable economic development of e-commerce in the future.

Alibaba CEO Zhang Yong said that as China's urbanization continues to push forward, the number of middle class population continues to grow, making the demand for consumer upgrading constantly released, especially in consumer health, personalization and other new areas of demand, to the electricity supplier economy has brought new development momentum.

Force "new retail" concept accelerated landing

Today's "double eleven" is no longer a simple "electronic business selling". Besides sales, a large number of new business concepts and business models are being displayed and promoted.

This year's "double eleven", almost all electronic business platforms are making a big fuss about "new retail".

The industry believes that this year's "double eleven" makes the concept of "new retail" popular among the people, which will accelerate the pformation of related business form from concept to reality.

In October 2016, Ma Yun, chairman of Alibaba's board of directors, put forward the concept of "new retail" for the first time, pointing out that "in the next ten years or twenty years, there is no such thing as e-commerce, only" new retail ".

The industry generally believes that "new retail" refers to enterprises based on the Internet, through the use of big data, artificial intelligence and other advanced technical means, to upgrade the production, circulation and sales process of goods, and then reshape the format structure and ecosystem, and to deeply integrate online services, offline experience and modern logistics.

During this year's "double eleven" period, Ali joined hands with the world's 15 million brands of 140 thousand brands, and over 1 million businesses at home and abroad opened up online and offline services.

Participating in Tmall's "double eleven" activities this year includes 10 intelligent stores, 60 retail outlets, 5 gold medal stores, 4000 Tmall stores and 30 thousand villages.

Ali data shows that "new retail" is helping more traditional brand online and offline superimposed growth.

UNIQLO this year, more than 500 stores nationwide have supported Tmall's orders and self service from stores. By November 11th at 5 p.m., the amount of UNIQLO turnover has reached 4.5 times that of last year's "double eleven" all day channel, and the total channel turnover of the group reached 173% of the whole day last year.

In Jingdong, the "double eleven" period has more than 160 Jingdong family and Jingdong stores, nearly 200 mother and baby experience stores, more than 1700 service shops, more than 5000 home appliance stores, and more than 400 stores in WAL-MART, and tens of thousands of convenience stores that have access to the treasurer's treasure. It has participated in this year's "double eleven" global good property festival through the integration of the data system and the online platform.

Suning side revealed that during the "double eleven" period, sunning's 30 cloud stores and 1000 easy to buy direct stores realized the zero time difference in shopping; while Suning's hotels also participated in the "double eleven" related activities, creating the new immersive buying scene in the industry.

Not only the big business platforms have spared no effort to make efforts to "new retail", but many other industry giants have begun to bet on "new retail".

On November 8th, Ren Yuxin, chief operating officer of Tencent, announced on 2017 Tencent global partners that Tencent will set foot in the "new retail", speed up the pace of opening to the retail industry, and launch the "smart retail solution", which will enable the relevant brands such as the majority of brands, offline retail platforms and commercial premises to explore the complete path of the digital pformation of the retail industry.

For the development prospects of "new retail", Zhang Yong believes that this is the general trend of the development of the industry. This year, the concept of "double eleven" has been accepted by the majority of consumers, which will be the beginning of the "new retail" landing.

Ma Yun said on the day of "double eleven" that retail sales in the future 60% to 80% should be "new retail".

Integration of digital business leads new opportunities

The new business form of "new retail" and "global resonance" has changed from concept to reality. These trends will accelerate the pformation of traditional retail business to digital business and will lead a new round of industrial opportunities.

This year's "double eleven" period, including Ali, Jingdong, Suning and Gome, said that the new business form of "new retail" and "global resonance" is not only dependent on the sales of e-commerce platform, but also closely related to big data, logistics and payment.

In the future, these areas will be integrated with the retail industry to accelerate and integrate digital technology and support each other.

The data provided by Ali show that while the growth of e-commerce sales is increasing, the corresponding logistics and financial businesses are also developing rapidly. The number of orders and packages on the "double eleven" date reaches 812 million, which is equivalent to three times the total package volume in 2006.

On the day of "double eleven", the total number of payments made by the global consumers through Alipay reached 1 billion 480 million, an increase of 41% over last year.

In addition, "double eleven" just opened for 5 minutes and 22 seconds. Alipay's payment peak reached 256 thousand pen / second, which is 2.1 times that of last year. This means that in this second, 256 thousand pactions in the world are completed on Alipay at the same time, and the peak of database processing is also generated, reaching 42 million times / sec.

Ali believes that this year's "double eleven" electricity supplier sales success is the best footnote for the development of digital commerce. In the big synergy of "double eleven", retail is the surface layer, logistics and payment are middle level, technology, data and manufacturing are the underlying parts to support it.

Many industry experts and business platform executives told reporters that digital commerce will be the direction of the development of traditional retail industry, which requires full cooperation of business, finance, logistics, data and other businesses. This will not only promote the development of the future electricity and retail industry, but also provide huge opportunities for the development of related industries such as finance, logistics and data.

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