Does The Pain Of "Sen Goose" Hurt In The First Recall Of Textile And Clothing Industry?

Causes of recall

Shanxi silk goose Clothing Co., Ltd. in 2017 autumn and winter production of silk regenerative cotton trousers, because of cotton core sewing process adjustment did not carry out strong detection, resulting in 2 consumer complaints in actual wear cotton core fracture phenomenon, involving three styles: silk heat storage men's cotton pants, silk heat storage cotton pants, silk flower cotton pants, involving more than 10000 pieces.

Recall events follow up

After receiving complaints from consumers, Shanxi Sen goose Garment Co., Ltd. rechecked the batches of raw materials and finished products for the first time, and found that there were indeed quality problems. This is the biggest quality accident that Shanxi Sen goose Garments Co., Ltd. has encountered in recent years, causing the company's attention from the sales, production department to the board of directors.

Shanxi Sen goose Garments Co., Ltd., as a brand clothing company, has always adhered to the development concept of "customer centered" in its 22 years of operation.

The company's product sales come from the support of consumers. The development of the company comes from the care of consumers. The growth of the company comes from the trust of consumers.

Therefore, any feedback from consumers on the company's products will have an important impact on the development of the company and its key role.

In the spirit of being responsible to consumers, the chairman of the company will make an urgent study and decision. In February 7, 2018, he issued a recall notice to all agents and offline customers, and took out the new ice silk stripe vest in 2018 to compensate consumers for one to one.

Subsequently, Ji'nan jade good company forwarded in the circle of friends and wrote the text: "please put all 04630 and 04730 two items in the house at once, and stop selling them again.

For the troubles and losses brought to our customers, Yu Hao company redoubled the compensation on Sen goose company. "

In view of the positive attitude of Ji'nan Yu Hao company to cooperate with the company, Mr Lee said: "the double compensation for the loss of customers is borne by the manufacturers."

Ji'nan Yu Hao company expresses the attitude of enterprises to bear the responsibility and face the problem directly: Shanxi Sen goose company is a conscientious enterprise.

Recall results

This incident caused a direct economic loss of about 2000000 yuan to Shanxi Sen goose company. However, the company's positive attitude towards and handling of the incident pformed the crisis into a good opportunity, and conveyed the spirit of the "goose goose brand" to "the quality, integrity and trustworthiness" to the vast number of agents and consumers who loved the geese products for many years.

After the incident, Shanxi Sen goose clothing company further strengthened its quality control capability, and set up a quality management and control department.

On the basis of the original quality control, we should strengthen the quality supervision and inspection of the products from raw materials, fabrics, accessories and production processes, strictly control the quality and resolutely put an end to the unqualified products flowing into the market.

Media interpretation

Shanxi Sen goose Garments Co., Ltd., as a company with a reputation of 22 years, is recognized by consumers in handling this product quality problem.

When visiting the company in this network reporter learned that after the incident, the company within the relevant departments responsible for the corresponding punishment at the same time, the chairman of the enterprise Li Ming, chairman, considering that the enterprise should be handled according to the corresponding responsibilities; but the company should do what the social level should do, so the decision of the recall measures, reflecting the corporate social responsibility.

"All roads lead to Rome". In the many choices leading to success, Shanxi geese chose social responsibility more than economic benefits. Although about 2000000 economic losses were borne, social responsibility and economic interests would never be contradictory and unified.

Enterprises that focus on social responsibility will win the recognition of consumers and will gain economic benefits.

Although this measure will bring about temporary economic losses, "Bao Jianfeng's self sharpening and plum blossoms come from bitter cold", every time the proper handling of problems will win the applause of consumers for the establishment of corporate brand image.

"Lasting and fresh" is used to explain the relationship between history and reality.

In Shanxi, we will describe some hundred years' brands, such as Fenjiu and mature vinegar.

But is it not true for any brand building? The establishment of a brand image is not something overnight. Only by setting up the concept of brand image and product quality for life will the brand remain forever.

Li Ming, chairman of the brand building and enterprise image building, said that Shanxi goose will continue to regard product quality and brand building as the two starting points. It will establish the brand of the goose and the product quality of the enterprise as the foundation for the sustainable operation of the enterprise, and set it up in the hearts of every employee.

The new wave of enterprise pformation and upgrading is in progress. Chairman Li Ming said Shanxi Sen goose will upgrade production equipment and continuously improve the competitiveness of product quality.

"The dressmaker is standing up to the Tao, and the hand is not wet". We hope that Shanxi Sen goose will be a good enterprise in Shanxi's textile and garment industry.

Extended reading

Shanxi Sen goose Garment Co., Ltd. (hereinafter referred to as "Sen goose company") was founded in August 1996, located in Jincheng Shanxi development zone.

The Sen goose company is a knitting chain garment enterprise which integrates weaving, dyeing and finishing and garment sewing.

It produces more than 800 tons of knitted fabric and over 200 pieces of knitted garments.

The company mainly develops knitted underwear, household clothes, T-Shirts, casual wear, sportswear and bedding.

The fabric is mainly pure cotton, bamboo fiber, silkworm silk, bamboo charcoal and other chemical fiber.

Its operating clothing brands include "Sen goose" and "Yi Tian Tian". The sales network is located in all the major large and medium-sized cities in the country. It is the largest independent brand clothing company in Shanxi province.

(Liu Jingmin)