Jiangxi Is Too Cool Yun Jie Fashion Industrial Park To Start Nanchang Clothing To Achieve OEM Butterfly Change OBM

In October 23rd,

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Ritual and cum

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This marks a step forward in the pformation of Nanchang's traditional textile industry to modern textile industry.

What is even more exciting is that the Qingshan Lake area will be committed to the realization.

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The "gorgeous pformation" to create Nanchang 100 billion class modern textile industry aircraft carrier.

Urged Nanchang textile industry "Butterfly"

Entering the garden of the cool fashion industry, ancient and modern are colliding and mingling with each other.

As one of the major key projects in Jiangxi Province, with the completion of the first phase of the "cool cloud" fashion industrial park project, the "gunfire" of the pformation and upgrading of the garment industry in Nanchang will also start.

Textile industry is the traditional dominant industry in Qingshan Lake area. After more than 30 years of development and expansion, it has become one of the three largest billion cluster industries in the area.

However, because the light textile industry in Qingshan Lake area is dominated by pure OEM mode, there are some problems such as low added value and weak brand power.

To break this bottleneck, Qingshan Lake government joint Nanchang industrial holding group and Shanghai Yi Cheng Engineering Consultant Limited by Share Ltd set up a strategic platform for investment, operation and promotion.

Li Ting, deputy head of the government of Qingshan Lake area, said that building this strategic platform is to graft government functions under the market mechanism, realize the comprehensive integration of government and enterprise resources, and focus on cultivating a number of local designers.

"Through their works, they injected design elements into the textile industry in Qingshan Lake area, forcing enterprises to customize production and incubating a number of brands that were called to enhance the added value of the pformation and upgrading of Nanchang's textile industry."

Naming reality shows to attract wisdom.

Qingshan Lake textile industry is lack of creative design and product display and sales platform, which is also Nanchang.

Two key points of pformation and upgrading.

Happily, Chen Jiawei, director of the South East TV channel, appeared on the launching ceremony, giving the two "Crux" an antidote.

Chen Jiawei introduced that, from September 16th, "cool! Designer", named by Tai Wu Yun Jie, was broadcast on prime time in Southeast satellite TV every Sunday.

The program is based on outstanding young designers in China.

The experience officer is the main axis and combines the reality TV +T show to try to show the vitality and charm of "Chinese creation".

"To promote the pformation and upgrading of Nanchang's traditional clothing industry," too cool! The designer combines the resources of the clothing industry of Taiyun Yun Jie and realizes "watching while buying" through the broadcast of the program.

Chen Jiawei said, "cool! Designer" is now broadcasting the 6 phase, the last phase will produce the top ten.

At that time, the 10 designers will sign a contract with Tai Yun Yun to help upgrade and upgrade the garment industry in Nanchang.

Construction of OBM enterprise group in Nanchang

It is understood that too cool Yun Jie as an industry.

The digital ecology system cultural creative industry park will take the clothing industry as the demonstration, through the construction of the big design sharing, the electricity supplier service cloud, the industrial financial service, the regional integration four big platforms, realizes the "platform union enterprise" new development pattern, creates the Jiangxi traditional industry pformation and upgrading template.

Chen Hemao, general manager of Nanchang industrial holding group, said that the cloud platform of e-commerce service will carry out strategic cooperation with ALI cloud to provide the whole industry chain online services for settled enterprises.

The issue of enterprise sales channels, to create all aspects of

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In addition, the regional integration platform will regularly display the design of Tai Yun Yun through three locations in Nanchang, Shanghai and Paris, so as to enhance the added value and popularity of the Nanchang garment industry, and bring the excellent design and quality products out of Nanchang to the world.

Li Ting said that Qingshan Lake District will introduce more quality ODM (independent design) enterprises to the Changchun development, further boosting the pformation of Nanchang's local OEM enterprises to ODM, constructing the modern light textile OBM enterprise group in Qingshan Lake area, promoting the high quality development of modern textile industry, and aiming to build Nanchang 100 billion modern textile industry carrier.