In The Spring Of Subdivision Of Clothing Industry,

With the development of China's economy and the upgrading of consumer demand for quality consumption, more and more attention has been paid to small details to enhance the quality of life, making vertical subdivision brands more popular.

For example, Lulu lemon (Lululemon), which focuses on women's yoga clothes, has been riding a dust in the field of women's Yoga in a few years.

The reason is that Lulu lemon in the process of yoga and consumers to establish a home like a sense of belonging to the community, so that consumers to yoga as a way to deal with life, natural and relaxed.

Lulu lemon has also been successful in the field of subdivision, and the leading brand of Chinese Golf casual wear is Lefin.

In the face of fierce competition in the clothing industry, BL has insisted on subdividing consumption and creating a vertical Golf costume consumption field.

It has achieved excellent results in China's sports apparel Red Sea and achieved "seven consecutive quarters of growth".

In the consumer oriented clothing market, the brand should first give consumers the comfortable wearing experience, which is more suitable than the 100% long staple cotton to make the clothing fabric. It is close and intimate. Secondly, as a professional golf apparel brand, Bryant creates the functions of moisture absorption, quick drying, wind and rain protection, anti ultraviolet and so on. It achieves the organic unity of the functional and comfort of clothing. Finally, the proportion of VIP customers is 60~70%, and the super high repetition rate also shows the consumers' affirmation of the contrast.

In the field of subdivision of clothing, China has gradually welcomed the market bonus period. In its development, Brennan has constantly improved its brand building and focused on improving its consumption experience. In the field of vertical golf apparel, it aims to build a harmonious consumption environment with consumers.