Market Situation And Development Trend Of Women'S Underwear Industry In 2018

In recent years, China's women's underwear industry has been well developed. At present, the market size has exceeded 160 billion yuan. However, compared with the per capita consumption level of foreign women's underwear, the Chinese women's underwear industry still has huge room for growth.

At the same time, the competition structure of Chinese women's underwear industry is very loose, and the low market concentration also provides a great imagination for the future development of Chinese women's underwear industry.

The size of women's underwear market has exceeded 160 billion yuan, and the room for future improvement is still huge.

Compared with the coat, underwear can not directly show consumers' taste and product grades. Therefore, the development of China's underwear industry is more lag than other segments of the garment industry.

With the improvement of residents' income and awareness of consumption in recent years, consumers' attention to underwear has also increased significantly.

In a broad sense, underwear includes bra, underwear, body sculpting, thermal clothing, sports underwear, swimsuit, pajamas, home clothes, bathrobe and so on. In narrow sense, underwear usually refers to bra, underwear and body shaping clothes.

Among them, the women's underwear market has been known as "the last piece of cake in the clothing industry". According to the data of Shang Pu consulting, in 2018, women's underwear market accounted for more than 30% in the body clothing market.

From the perspective of women's underwear market size, China's women's underwear industry is showing a fluctuating growth trend, and is still growing, but the growth rate of the market has slowed down.

In 2018, the scale of women's underwear market in China was around 161 billion 100 million yuan, up by 5.9% over the same period last year.

In addition, in recent years, the number of new underwear bought by women in China has been increased by 7 sets per year, and there is a trend of increasing year by year. It is expected that the industry scale will expand rapidly with the improvement of women's consumption ability and the demand for aesthetics, comfort and functionality of underwear.

However, despite the development of Chinese women's underwear industry after twenty-first Century, there is still a huge gap compared with other developed countries.

According to the per capita consumption of women's underwear, the average per capita consumption of Chinese underwear is still at a low level. The annual consumption per capita is only 20.2 dollars, which is only about 1/4 of some developed countries in Europe and America. With the awakening of domestic women's awareness of underwear consumption and the internationalization of consumption concept, there will be huge room for development of domestic women's underwear market.

Chinese women's underwear market is low in concentration and focuses on low-end market.

From the perspective of market competition structure, at present, the brand concentration of domestic women's underwear industry is relatively low.

At present, there are as many as more than 3000 brands of women's underwear market in China, but more than 90% of the brands are sold under 100 million yuan, and there are few brands with more than 1 billion yuan in scale.

At the same time, the market share of the top ten brands in China is not as high as 50%. Compared to the top five brands in the United States, the market occupies at least 70% of the local market share.

In addition, with the largest market share of women's underwear market as an example, in the Chinese domestic market, the urban beauty with the largest share of market share is only 4.2% of the market share of the whole female underwear, while the American Victoria 's Secret, the British Marks&Spence and Japan's Wacoal are the leading local market share.

It also shows that the market development of Chinese women's underwear industry is far from mature, and the imagination of the enterprises in the future is huge.

It is worth mentioning that at present, the high-end brand in China's underwear industry is mainly occupied by foreign brands, and domestic brands mainly occupy the low-end market.

Such as Ann Li Fang, Ttiumph, Finn and man Ni fan are the most famous high-end brands in China's underwear industry. Many underwear brands in China, such as city beauty, master and Lun Sha, occupy the middle end market; the low-end market brands are mainly wholesale, such as Shu Wei, pearl, Dai Li, etc.

Author: Ge Qian