Can We Win The Second Half Of The Day When We Enter The Whole Category?

In order to speed up the strategic layout of the whole category, a few days ago, the company began to accept POP merchants to fill the shopping needs of the long tail users.

This means that as a pioneer of social networking, the daily Rush has taken a big step forward.

Kevin, a daily strategy director, told the billion power company that every day, the company hopes to supplement the category through the entry of POP merchants to meet more users.

In the daily application of a panning business, it can be seen that 90 days' platform service fee can be avoided if the settled businesses are settled from April 30th to June 30th.

Every day, the POP merchants will charge a certain amount of premium and platform fee, but the exact amount will also be adjusted.

From the main category of fresh products to the current whole category expansion, the layout of the whole category began in October 2018.

According to a daily insider, in order to complete the layout of category expansion, the company's internal organizational framework has been adjusted and divided into four major departments, including the fresh business department, the consumer goods division, the 3C Digital Library Department and the clothing department.

In May this year, after two months of preparation, the daily online shopping channel was launched on the global channel. The first day's trading volume reached 5 million, and the 10000 cans of red A2 milk powder was sold out on the same day.

On the expansion of the category, the daily "Yi Tao" indicates that more and more global direct mining products are being introduced and will continue to be enriched in the future.

At present, the daily production of Amoy has been distributed in Southeast Asia, Australia and New Zealand, Chile and Peru, the United States, Spain and Egypt.

At present, the daily sales category has been covered to fresh, department stores, food, clothing, 3C digital, beauty care, mother and baby, and so on. The number of Sku is 100 thousand.

Non fresh products occupy half of the platform GMV, while the sales share of fresh products has dropped to around 40% in the proportion of total category sales.

Every day, a panoramin starts with the management of fresh products. In the face of the pformation from vertical category to full category, every day has its own consideration.

"There is no warehouse per day, we use a replacement mode, so there is not much scruple in expanding the category."

Kevin explains.

The user finished the order on the daily scouring platform, and the platform shared the user order information to the supplier of API access.

Such a replacement can save the cost of warehousing while shortening the circulation link.

Starting from the end of February this year, the daily cleaning has been completed in 21 cities across the country.

The daily scouring is a social e-commerce platform that can be incubated every day. It is surprising that the daily use of the new one does not make use of the daily superior and fresh resources, but uses the light asset model without storage.

"We have strong quality control sampling procedures, and there are strong team support in the process of acquisition and marketing."

Kevin said, "every day, although the menu is freshly hatched every day, the choice of products is different from that of users.

The daily fresh and fresh users are concentrated in the second tier cities, and the demand for freshness is relatively high.

However, the daily concentration of users is concentrated in the sinking market, and what is more concerned is the high cost performance.

A differentiated operation with the daily good and fresh products is also one of the marketing strategies of daily marketing.

Kevin said that the bases that were co operated with the daily scouring operations were strictly screened, and there would be corresponding quality control personnel stationed at the base for quality inspection.

When asked where the secret of a daily cleaning that is famous for making explosions is, Kevin attributed it to the timely feedback from the community economy to user needs and word-of-mouth communication. Of course, professional marketing teams also contributed.

"Daily cleaning is a company that attaches great importance to talents. We also attach great importance to the introduction of talents."

Kevin said.

Interestingly, Kevin's words were also well tested by himself.

Kevin, who was born in 1989, graduated from Princeton University with high honor.

After graduation, he became the business director of WAL-MART electricity supplier and cross-border electricity supplier in the US.

He returned to the university to join the daily naughty work and report directly to CEO.

"I joined the company's two founders Xu Zheng and Ceng Bin for 1.5 hours before they joined in the day, and they were overcome by their unique views on the industry," Kevin said.

Every day, the strategy of "ALL IN" for young people is one of the most important reasons for his decision to join young people.

At present, the daily MAU has reached tens of millions, and is still in the market expansion period.

When it comes to the future strategy of platform, Kevin analyzes the dimensions of daily active users, purchase frequency and customer unit price.

"Every day has done enough action in user purchase frequency incentives and customer unit price increase. We are now focusing on user increments."

Kevin said.

Since its establishment in April last year, A has been developing vigorously. In July 2018, it got the $30 million financing of the A round, and in November of the same year, it got $100 million from the US dollar and became the darling of the capital.

At the same time, every day, he also handed out the answer with bright eyes.

Less than half a year on line, GMV breaks through 100 million yuan per day.

It is understood that the daily users are generally concentrated in the 3-6 line cities, mainly women.

"In the sales link, users in the sinking market are more connected and have better turnover. They have a desire to express themselves and are more willing to share shopping experiences."

Kevin frankly speaking.

It is not the platform that requires users to consume layering, but the users of these sinking markets have already had huge demand.

Aiming at the family consumption of the 3-6 line cities, next day, we must work hard to cultivate this "value depression".

It is understood that once every day, Yi Tao worked with the pushing team in developing seed users, and now the daily growth of fission has completely relied on the vitality of the platform.

According to a daily insider, especially after the implementation of the "free invitation system" by members in November 2018, the number of users increased sharply.

In May this year, the information released by the daily Amoy showed that the number of platform users reached 10 million, and the number of members reached 1 million.

"WeChat has 1 billion users, and now the market is big enough, no one will take the concept of anyone, everyone is in their own land."

Kevin is optimistic about the anticipation of the capacity of the social e-commerce market.

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In the next 3-5 months, the daily use of the Internet will combine the online and offline approach to reach as many users as possible.