Tanabata Marketing Template Come! Do It Accordingly And Let Your Turnover Take Off.

Today, some friends asked Xiaobian, "what kind of gifts does the seventh evening girl want to buy for their girlfriends?" Xiao Bian remembered that in the next two weeks, Valentine's day would arrive.

In fact, there are many women do not know, Tanabata can be said to be the most profitable holiday in a year. Because in many festivals, only Tanabata is a carnival that belongs exclusively to women.

Whether lovers or couples, or even friends or family members, they are all trying to prepare gifts, and girls are the main force in those who receive gifts. The ladies wear the advantage.

There are even studies showing that festivals are a very important period to promote consumption. During the holidays, people's spending power will greatly increase and people's desire to buy more.

Although Tanabata is full of advantages and interests, but business can not find its own door, so Xiaobian specially arranged for everyone to organize the women's clothing store on the eve of the whole strategy, covering pre publicity, store layout and marketing plan.

　 01

Do foreplay well

The general never fought unprepared battles.

Before Tanabata

Every costumes should be well prepared.

1. in the circle of friends to promote marketing.

Friends circle is the best weapon for ladies' wear. One sister suggests that you can start warming up propaganda in your friends' circle when you see this article.

There are many kinds of preheating, which can set a theme for your seventh day activities and draw an attractive title for it. Such as:

Can the seventh day of the Seventh Festival give me a wish?

"Nothing to do with festivals. It's about you."

"High sweet alert, Tanabata please pick up."

"Tanabata" unlock the expression of love.

You need to tell two things in your circle of friends: first, remind you of the seventh day of the festival (to stimulate customer demand); second, the store is doing Tanabata activities and activities.

Of course, if you have planned the activities during the festival, taking advantage of this period of time can also add more play to your activities.

For example, before the seventh day of the seventh lunar month, launching a circle of friends and promoting activities can attract more customers who do not know your store before the Tanabata Festival.

2. advance coupons.

It is also a good way to issue coupons in advance. It can do a warm-up for the activities in the store, give customers the possibility of being a repeat customer, and also inspire some potential customers again.

The distribution method can be carried out in two parts, one can be distributed to the guests in the shop, and the details of the activities are announced, and the other is the promotion of passers-by.

Of course, if your store stores a lot of customers, WeChat can also issue online electronic coupons.

02

Creating atmosphere

Women are sensual animals.

Atmosphere is in place.

Most of the stores were successful.

Store is the main battleground for Tanabata consumption. Pre heating is the first step. Girls are very easy to be influenced by the value and atmosphere of the store. The following tips should be collected:

　 1. window display "full of love"

The window is the face of a shop. This is particularly important on the special festival of Tanabata. So when we build windows, we must work hard in the atmosphere to create a "full of love" store atmosphere.

"Love", "balloon" and "pink line" are the top priority of Tanabata window.

　 2., the store is "at a glance".

After attracting customers into the shop with windows, our focus is on selling inside stores. Here we introduce a super good display item POP.

The repeated use of POP inside the store can play an important role in reminding customers of festivals and activities, and can stimulate customers' subconscious desire to buy.

Of course, your POP must design in advance, and echo with the windows and design advanced POP, so that it will not give customers a sense of cheapness, but also continuously strengthen the customers' desire to buy from the constant echo.

It is easy to cause visual fatigue with a single POP. One sister suggested that interspersing different types of POP, LED screen, electronic screen and even projector are very good forms.

3., create the scene "the two dissemination".

How can there be no punch card in the store on the seventh day of the Seventh Festival? If conditions permit, a sister really suggests setting up a special taxi punching area in the store.

In this area, we should use atmosphere props flexibly, enhance the sense of participation of customers, and set up an obvious store or brand logo, which can stimulate customers to take pictures and make friends circle.

In order to improve communication, we can set up some offline activities directly, such as:

"Wear our clothes to punch cards in the card area, and give the first three complimentary dresses."

"The clothes in the shop are photographed in the card area, and the 100 can be exchanged for coupons or romantic Tanabata mystery packages."

...

Not only will it enhance the popularity of the store, it will also become more diversified.

03

Formal war

Adequate preparation

Only then can we fight a hundred wars.

After the above two steps are completed, we must maintain and publicize during the period, so that the effect of Tanabata activities will not be bad.

However, in order to make your home store's Tanabata battle clear, one sister has dedicated several marketing cases that are most suitable for women's clothing stores and women's wear brands. I hope these cases can help you!

Case 1: Fortune bag activities

Recommendation Index:

Advantages: one stone and many birds can clean up goods that are not available in the off-season, and can also add guests' enthusiasm to festivals.

Play:

The "fortune bag" with different prices can contain 3-5 single items or a complete set of collocation, but customers do not know the goods in the bag.

When you start playing with the bag, 100 yuan, three or 99 yuan and three pieces will be the best. Remember to remind the circle of friends. This dress is only one piece of two clothes this year. There are not many, limited supply.

The original value is 399, today's special price is 99 yuan, any three!

Case two: give back to old customers and make new customers jealous.

Recommendation Index:

Benefits: improving customer loyalty and soaring new customers

Play:

During the Tanabata Festival, promotional products were launched, priced at an extremely low price, and real feedback was made. Although the profits of promotional products were lower than before, the sales of other commodities were promoted, and on average, there was no need to worry about money making.

But this activity is only aimed at the old customers, which is more attractive to the old customers. The more jealous the new customers are, the more likely they will be done. Measures like discount and sale are more innovative.

Case three: creating story marketing

Recommendation Index:

Benefits: can cause mass communication.

Play:

We can take a group of videos around the topic of Tanabata, such as the changing history of Chinese Lovers' clothing, and use the clothes in the shop to match the changes of clothing in different times.

Revealing the logo of the store in the video, releasing it in the circle of friends and short video platform will definitely cause discussion. (suggest spending more time on collocations and models and scenes)

The above is about the whole contents of the Tanabata Festival marketing of women's clothing stores. We should also notice that one sister from the store design, to marketing, to online and offline integration, provides a solution for women's clothing store of Qixi Festival from many angles.

I once heard a saying:

The three fashion shop is on sale.

Second class clothing stores rely on sales.

First class clothing stores rely on stories.

And we do it for Tanabata.

Is to use the most complete solution.

Creating the story of Qixi Festival

Use the warmest atmosphere to create the feelings of Tanabata.

I hope to start from the Tanabata.

Everyone can really open a family.

First class women's wear shop