Who Is The Ultimate Winner Of The Private Domain Traffic Bonus?

Qiu Qiong told the twenty-first Century economic news reporter: "the development of social business can not be divorced from the essence of business, and we need to create supply chain. Not only to sell goods, but also to serve. "

"I want to enter the group, seek to pull", "how to operate, how to build a group", "bother pulling me into the group"... On the other hand, users are actively looking for ways to enter the group; on the social platform, there is another side actively sharing the voice: "buy Group owners in Jingdong, ask for harassment", "buy one group of owners in Jingdong, play it".

What are the Jingdong's preferential buying groups? Is the price of goods favorable? Is it really a Jingdong commodity?

After entering Jingdong's preferential group, click on the commodity link shared in the group, consumers can receive coupons to buy goods.

Tutor Xiao Mu also said: "now approaching 618, is just a good opportunity to make money." The platform for making money is "fragrance", and the discount group in Jingdong is one of the steps to make money. According to Fen Xiang platform, Fen Xiang is the only social networking platform for Jingdong capital investment.

Through private domain traffic to the electricity supplier giant diversion platform more than Fen Xiang. There are also East small shops, Jingpin Hui, cloud stores, which rely on Jingdong ecology, and Taobao's ecological Amoy shops, Taobao customers and so on. Aggregation of Jingdong, Taobao, spelt, flying pigs and other platforms gathered, peanuts diary, powder, life and so on.

This kind of social networking platform relies on interpersonal communication, which not only lies in saving coupons, but also in developing new users to make money. Who is the ultimate beneficiary of preferential shopping through private sector traffic? What are the risks behind "Fen (share)" products? Is business credit established or consumed?

Discount shopping group

Starting from around 8:00 in the morning, Jingdong purchased the first commodity information and coupon purchase links. About half an hour, a product will be recommended until 22:30. In the group, only the robot group assistant is sending information, except for the commodity information, that is, when new people enter the group, they welcome "hello".

This is the situation of most of the group, but there are also active internal groups. "I will get a red bag in the morning and evening. When I recommend the explosion, I will also flash the bag. 2 yuan to 50. Fen Xiang partner explained the following day: "red packets are good. First, we use the mentality of big families to pick up the cheap ones. Second, a red envelope can hit people who wake up to sleep. Third, after receiving the red envelope, it will remind you and cause concern. If it is just a group announcement to remind you that after a long time, they will retire. Maybe they will report you. Make good use of the rules of WeChat. "

In addition to receiving coupon shopping in the group, users can earn money according to the "commission system". It is the first step to earn more money by establishing more than 50 WeChat shopping groups as "super members of fragrance".

Tutor Xiao Mu sends a video tutorial on fragrance, and introduces: "a friend registered with your invitation code, and he will permanently bind you. After that, you can get a commission whether you buy it yourself or recommend someone else to buy it."

After the direct membership of the super member, the subordinate super member and the active value (promotion amount conversion) quota are met, they will be promoted to "mentor", "partner" and "super partner". The higher the level, the more the Commission. The highest level of income of the public "partners" in promoting revenue, commodity promotion revenue than the super members of the subsidy increased by nearly 80%.

In terms of platform rewards, directly under the team subsidy, directly under the super members can get 30% of the Promotion Commission, while the non direct super members get 25% of the promotion commission. In the non direct team subsidy, the direct tutor or partner can get 70% of the platform award. In addition, you can get a straight promotion instructor 200 yuan Bole prize, and other Training Awards.

"(Fen Xiang promotion) proceeds vary from person to person. For me, even if I no longer promote, no matter what my number is, there will be natural gains every day. It's enough to buy vegetables and buy bags of cigarettes. " Xiao Mu, who has already become a mentor, talks about his job. "I have other sideline businesses. If I can get the main business, I have to look at the situation. I don't want to go to work step by step."

"The first two or three months have very little income and ten or twenty yuan a day. After being promoted to mentors and partners, income is starting to grow. Now, I earn about 2000 yuan per day. " Fine fragrance partner small day introduction said.

According to Fen Xiang platform, for the first time in 2019, it took part in double eleven, with GMV breaking 100 million per day. Deng Zhengping, founder and CEO of Beijing Fen Xiang Technology Co., Ltd., said in an interview: "fragrance month grows by more than 50% and daily life is 100 thousand. The rate of re purchase is better. "

In twenty-first Century, the economic news reporter tried to buy a product on Finnish platform. After clicking "go shopping", the pop-up window was about to open "Jingdong shopping" applet. Click "go" to arrive at the coupon page. After "one key collection", the page automatically skipped to Jingdong shopping program, and then completed the final purchase settlement.

Jingdong figure

Is it really a commodity on Jingdong platform?

"We are an independent company, but we have very deep cooperation with Jingdong." Deng Zhengping said in an interview earlier. According to data from heaven eye, Deng Zhengping is the largest shareholder of Fen Xiang, holding 39.63%. Deng Zhengping served as Jingdong, served as the general manager of Jingdong mobile business, and also served as general manager of Jingdong smart home.

At the same time, Fen Xiang platform introduces the technical partner of Fen Xiang as the former Jingdong product technology director and the operation partner as the former Jingdong business operation director. Moreover, Finnish incense has reached strategic cooperation with Jingdong group. At present, more than 120 Jingdong teams support the project.

It is worth noting that the fourth largest shareholder of Fen Xiang is Jiangsu Saifu Green Food Development Co., Ltd. The main beneficiary is Liu Qiangdong.

The Jingdong did not respond positively to Fen Xiang platform. But it is certain that the coupons and orders received by Fen Xiang can be found on the Jingdong platform, and the products that are viewed on Fen Xiang can also be seen in Jingdong's "guess you like" place, which is also responsible for the sale. It can be seen that Fen Xiang is a channel platform to transmit private territory traffic to Jingdong.

The background of the birth of the social platform is mainly due to the higher cost of obtaining the electronic platform traffic, and even the difficulty of healthy development. Therefore, the platform needs to use various ways to get cheap traffic, such as direct seeding, e-commerce, etc. CEO Zhang Yi told the twenty-first Century business news reporter.

In addition to Fen Xiang and Jingdong platform, consumers can receive consumer vouchers for shopping. Merchants can get diversified and lower cost promotion channels, and push hands to earn money through commission system. It can be said that this mode has realized the "five party win win".

"Invite relatives and friends to register shopping to get commission mode, there is also the problem of" traffic exhaustion "after the flow of acquaintance circles is exhausted. But more importantly, the issue of commercial credit behind commodity circulation. The biggest drawback of social networking providers is that counterfeit goods are rampant. According to the propaganda of Fen Xiang, it depends on the supply chain of Jingdong. This is useful for endorsement by Jingdong platform. Qiu Qiong, vice president of the China International Electronic Commerce Center Research Center, then told the twenty-first Century business reporter: "the development of social business can not be divorced from the essence of business, and the supply chain should be built. Not only to sell goods, but also to serve. "

Credit consumption and worries

Fen Xiang's marketing model is not unique. East store, Jingpin Hui, and cloud store are also social networking platforms based on Jingdong ecology. There are also Taobao's Amoy shops, Taobao customers and so on.

"(similar to Finnish social networking platform) can cooperate with Jingdong or cooperate with Taobao, vip.com and other platforms." Zhang Yi told the twenty-first Century economic news reporter. In the meantime, Deng Zhengping also said: "Fen Xiang walks the pattern of S2B2C, Jingdong is only one of S." Gathering, peanut diary, powder life, nectar source, zebra membership, love inventory are all S2B2C models.

And the same social platform, but by grouping the group to get a lot of different spells, these platforms rely on inviting registration and grading to expand their customers and retain customers. At present, there are two ways to get the commission system. One is the free system, that is to say, like the fragrance and fragrance, the building group participates in the rebate. One is the payment system, which is involved in the rebate by paying membership fees.

However, it is not easy for an inviter to register for shopping.

"I registered pink elephant last July. After a detailed understanding of its operation mode, I agree with it, trying to promote it in the circle of friends and QQ space. But I am sorry to be reluctant to build up a group, nor do I want to release too much merchandise information in my circle of friends. Finally, in my circle of friends, I use plain language to explain the life of this APP, and enclose my invitation code. Li Jia (a pseudonym) smiles with embarrassment to the twenty-first Century economic report. He said, "there are nearly 1000 people in my circle of friends, but no one has registered. Some friends even asked me, "is your name stolen?"

In addition, this way is easy to be seen as wandering in the gray area. In the "2019 China Social Networking Industry Research Report", AI media pointed out that the regular website is based on real commodity transactions, and rebate is just a marketing means. Rebate funds are based on the operating income of the platform as the main source, rather than relying on the fee of rendezvous, as the source of income for the platform.

Prior to this, there was a suspected social media platform for pyramid selling. The state enterprise credit information publicity system shows that the Guangzhou municipal market supervision and administration bureau made a decision on the illegal activities of pyramid selling (direct selling) of Guangzhou peanut Journal Network Technology Co., Ltd. in March 14, 2019: ordered it to correct the illegal activities of pyramid selling; confiscated illegal income 73 million 60 thousand yuan; fined 1 million 500 thousand yuan, totaling 74 million 560 thousand yuan.

Further tracing back, in 2017, the business and Industry Department of Hangzhou thought that the pattern of popularization was in conflict with the prohibition of pyramid selling Ordinance, and fined 9 million 584 thousand yuan.

"There is a risk in this mode. All involved in grading system, it is easy to extend the pyramid selling mode. We need platform control. " Zhang Yi stressed to the twenty-first Century economic report reporter.

Fen Xiang is also very cautious in this regard. In the "Fen Xiang promotion penalty detailed rules", there is a clear stipulation that it is strictly prohibited to charge any fee to members of the team, otherwise they will be labeled; strictly prohibit the use of "grades", "upper and lower levels", "offline development", "lying earn" and "robot" and other words for publicity and promotion, and violators will be warned.

"Social electricity providers are not necessarily involved in pyramid schemes. As researchers, we see more positive aspects of social business. For example, people who have ties with farmers share vegetable information in community groups, and promote small profits but quick turnover through teamwork. This is a healthy social business. There is no need to develop many levels. " Zhang Yi told the twenty-first Century economic news reporter.

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