Analysis On The Operation Of Clothing Industry From January To May In 2020: The Clothing Output Of Garment Enterprises Above Designated Scale Will Reach 7.317 Billion Pieces

China business intelligence network news: according to the data, from January to may 2020, the clothing output of garment enterprises above designated size was 7.317 billion pieces, a year-on-year decrease of 17.91%, and the decline rate was 6.55 percentage points larger than that of January April; the actual completed investment decreased by 39.2% year-on-year, 2.5 percentage points narrowed than that from January to April; the operating income was 464.705 billion yuan, with a year-on-year decrease of 16.89%, and the decrease rate was 1.58 percentage points lower than that of January to April; and the total profit was 18 47 million yuan, a year-on-year decrease of 29.16%, a decrease of 5.61 percentage points compared with January April; the profit margin of operating income was 3.88%, down 0.67 percentage points compared with the same period of last year.

In addition, from January to may, the total retail sales of clothing goods of units above the quota reached 288.7 billion yuan, a year-on-year decrease of 25.6%, and the decline rate was 5.7 percentage points lower than that of January April; the online retail sales of clothing goods decreased by 6.8% year-on-year, 5.2 percentage points lower than that of January April. From January to may, China's exports of clothing and accessories reached US $40.263 billion, a year-on-year decrease of 22.68%, an increase of 0.69 percentage points compared with January April.

Total retail sales and year-on-year growth of China's textile and garment industry from 2019 to 2020

Source: State Bureau of industry statistics

The future development trend of clothing industry

① The trend of youth and individuation is more and more obvious

At present, young consumers are gradually becoming the main consumption force. The domestic consumption market has a more obvious M-type consumption structure. The high-end and low-end consumption markets have grown steadily, and the intermediate market has gradually shrunk.
At the same time, China's consumers' consumption concept has changed, consumption has become more rational, consumers have become younger, personalized and international, pay more attention to the quality of products and meet personalized needs, yearn for more high-quality and creative products, more reasonable prices and better shopping experience and service, especially young people pay more attention to personalization and fashion, They also hope to establish resonance and emotional links with brands and express their lifestyle through products.

② Fashion change accelerates industry segmentation

In the process of the rise of new consumer groups, enterprises can not capture the consumer preferences of the consumer groups in the 1960s, 1970s and 1980s to label the post-90s and post-00s consumers, which means that the new round of consumption upgrading is more changeable, diversified and multidimensional. The personalized, differentiated and differentiated lifestyle leads to the failure to unify brand appeal. Many clothing brands will introduce younger and stylized sub line brands. More small and beautiful niche brands are favored. Younger and higher-end brands are becoming the main trend of transformation and upgrading of the clothing industry.
With the continuous improvement of consumers' fashion taste and personalized demand, men's wear consumption is more brand-oriented, international, outdoor and leisure. Business formal wear, business leisure and outdoor leisure will be further subdivided. Precise marketing methods and customized products become the focus of men's wear brand competition.

③ Mobile social networking becomes a new consumption engine

Mobile social networking can not only actively stimulate the consumption demand of users, but also use the information sharing function of social platform to form fission network communication through users' word-of-mouth. The experiential consumption experience and communication of acquaintances can more effectively make endorsements for commodities, enhance the trust and confidence of users, and constantly improve the frequency and efficiency of purchase, so that the brand and customers can be more satisfied The communication between them is more warm, establishing close and direct links similar to social "friends", so as to better meet the personalized needs of consumer groups.

④ Integration of online and offline channels

With the development of e-commerce in recent years, the dividend period of e-commerce may come to an end. Compared with the huge cost of opening a shopping mall, there are still a lot of expenses for physical stores, such as the cost of manual and physical stores. Online and offline channels should not be integrated. UNIQLO, for example, has launched the online and offline mode with the same price for the same model several years ago to guide consumers not only to spend online.

⑤ Upgrading of intelligent manufacturing enabling industry

At present, a new round of scientific and technological revolution and industrial transformation is sprouting. The formation of big data, the improvement of computing power and the evolution of network facilities have driven the development of artificial intelligence into a new stage. Intelligence and networking have become an important direction for the upgrading and development of technology and industry.
At the same time, the intelligent manufacturing of the clothing industry has gradually entered the stage of digital and network upgrading and transformation, and further realize the application of artificial intelligence technologies such as Internet, cloud technology, Internet of things, intelligent robot in all key links of production and marketing, and the automation and intelligent level of sewing equipment will be significantly improved; With the help of technology, consumers can get more interactive experience in shopping and shopping window, and the online shopping experience will be deepened by using the intelligent shopping machine and shopping window, and the intelligent shopping experience will be deepened by using the intelligent shopping machine and the shopping window.

For more information, please refer to the Research Report on the market prospects and investment opportunities of China's clothing industry in 2020, which is released by the China Business Industry Research Institute (CSI). Https://wk.askci.com/details/3d94d2acb57441318f0aafa96c5fc1ab /, The report analyzes China's clothing industry from six aspects: the overview of the clothing industry, the driving factors for the development of the clothing industry, the development status of the clothing industry, the outlet of the clothing industry under the new economic situation, the analysis of the key enterprises in the clothing industry and the future development prospects of the clothing industry. Finally, the appendix summarizes nearly 300 clothing enterprises, providing reference information for the clothing industry practitioners. At the same time, China Business Industry Research Institute also provides industrial big data, industrial planning and planning, industrial park planning, industrial investment promotion and other solutions.