Under The Epidemic Situation, The Price Of Traditional Hot-Selling Fabrics Was Won By The Waist. When Will The Overall Downturn Of Fabric Market Stop?

The price cut can not save the low sales of Huayao crepe. The "senior" product in silk like fabric was once popular in the market, but this year, it was sold as lining material by the textile market.

The "pain" of Huayao crepe is just a microcosm of the overall fabric market this year. With the outbreak of the epidemic in 2020, many of the fabrics that once sold well have lost their luster, leaving only the gloom behind them.

Sales downturn of traditional best selling fabrics

It is understood that the phenomenon of Huayao crepe falling into lining began last year, but it was not as obvious as this year. "Last year, Huayao crepe could still be sold, but this year, due to the epidemic situation, the textile domestic and foreign trade markets have stagnated for a long time. Almost all the Huayao crepes are sold as lining materials, and the prices have dropped sharply." A Jiangsu Shengze textile enterprise related person in charge said.

"A few years ago, Huayao crepe was very popular. In the early days, the types of silk like fabrics were chiffon and Qiaoqi. When Huayao crepe was just introduced, the market heat lasted for a long time. At that time, the price would be sold 3 yuan / M ~ 4 yuan / M 。 However, this year's market is not good, leading to a sharp decline in the price of Huayao crepe 2 yuan / M I'm wandering around. " A main imitation of silk fabrics in charge of the enterprise also said.

In fact, since this year, many fabric varieties that were once sought after have been "abandoned" by the market to varying degrees. For example, the recycled fabrics that appeared in the major exhibitions last year and the textile shopping malls around "Baping" seem to be forgotten this year.

"Our factory started to make all kinds of recycled fabrics last year, and we also received a lot of orders. Among them, there are some regular customers, but we have stopped doing this year because there are no more customers to place orders." A person in charge of a textile enterprise reluctantly said that nowadays, the orders related to recycled fabrics have been greatly reduced, and even the order quotation of these fabrics has become ignored.

According to the analysis of industry insiders: It is a general trend for recycled fabrics to comply with the trend of environmental protection. However, compared with conventional fabrics, the price of recycled fabrics is higher than 80%. Without policy guidance, the possibility of recycled fabrics to enter the regions outside Europe and America is limited. This year, due to the impact of the epidemic, the economy of Europe and the United States has been hit hard, and it is reasonable that orders for recycled fabrics will stop abruptly. ”

In addition, the recent demand for heavy fabrics such as heavy cotton fabrics in winter in China should be increased.

When the off-season comes, it is even more difficult for enterprises

There is no doubt that the special year has broken many previous demand laws, making the market trend even more elusive. Since the beginning of the year, the weak market has made many fabric enterprises at a loss.

The coming of the new year is especially difficult for enterprises. Due to the shortage of domestic sales, many manufacturers have reduced the demand of domestic products and reduced the demand of domestic products.

China Keqiao Textile Industry's total prosperity index in June In June, the performance of weaving enterprises was poor, the atmosphere of off-season was more and more in-depth, and there was a lack of support for bright products, especially for conventional products. The inventory of weaving manufacturers has reached the high level in recent years 。 Textile printing and dyeing enterprises' foreign trade and domestic demand orders fell down month on month, mass fabric orders decreased month on month, spot transaction and order undertaking of dyeing and printing clothing fabrics of running volume decreased month on month, spot transaction and order undertaking of clothing fabric in summer decreased month on month, and spot transaction and order undertaking of clothing fabric in autumn were insufficient. In recent years, the mass fabric orders fell down, while the output of jet knitted, knitted and warp knitted fabrics decreased month on month. The orders of blended raw materials and natural fiber grey cloth, blended fiber grey cloth and polyester, polyester viscose, polyester nylon, polyester ammonia, polyamide cotton, hemp viscose clothing fabrics showed an unequal downward trend, while the orders of bedding, window screen and curtain home textile fabrics showed an unequal downward trend. The inventory turnover speed slowed down day by day, and the inventory increased significantly.

China Shengze silk chemical fiber index monitoring has also done a market survey recently. According to the questionnaire, the textile enterprises with over production in May will continue to reduce their sales volume by 300% during the period of May.

This summer, the sales of textile enterprises are becoming more and more difficult. In addition to shrinking orders and high inventory, textile enterprises have a headache, and the increasingly fierce competition from foreign trade to domestic sales. The market cake is shrinking, and there are many hungry people. The textile industry, which believes that the market will turn better, obviously needs more ways to sustain itself.

Local vitality of characteristic products

However, in the overall downturn of the market, it is gratifying that some fabric enterprises have opened the road of self-help, find business opportunities, increase research and development, and strive to transform.

In the traditional concept, silk and masks were originally two products that were not compatible with each other Hangzhou wanshili silk Digital Printing Co., Ltd But let them have a refreshing intersection.

"The outbreak of the epidemic, let people have a new understanding and pursuit of health." The Li Lian, assistant to the general manager of the company According to the introduction, wanshili aims at the new demand point this year, and increases the research and development of antibacterial, anti allergic and anti-virus silk fabrics, and has successfully developed the natural and non dyeing "golden silk" fabric for the production of silk fashion three-dimensional masks.

Because of this, the impact of this epidemic on all things is limited. Li Lian frankly said that compared with last year, the company's traditional business orders had indeed decreased this year, but the company timely adjusted the business direction, expanded the medical mask business and personalized silk scarf customization business, so the overall sales volume did not decline, but increased.

Shanghai Saite silk import and Export Co., Ltd Recently, it often appears on the major online live broadcasting platforms. The Shen Xi, marketing director of the company They are very concerned about the future of copper wire and show their enthusiasm for the future.

It is understood that the fabric not only retains the original characteristics of silk, but also has the unique luster of Cuprammonium fiber. At the same time, it has the green environmental characteristics of rapid moisture absorption and moisture release, sustainable and degradable. It not only has a smooth hand feel, good drapability, but also has the function of static electricity suppression. Moreover, its price is only 60% ~ 70% of the price of full silk. "In recent years, with the rising price of silk, especially the abnormal fluctuation of silk price in 2018, some customers have to consider silk interwoven products." Therefore, Shen Xi believes that the market prospect of silk, copper and ammonia fabric will be very broad.

Shaoxing Keqiao Textile Co., Ltd Sales in May increased by more than 30% over the same period last year. The company's new research and development of ice silk rib fabric once launched, it will stand out in the market, by many clothing factories and fabric secondary wholesalers, now the factory produces tens of thousands of meters a day. The Sales Manager Chen Qi To put it bluntly: "the impact of this epidemic on us is not big. Although the list of foreign trade has been reduced, the company's exclusive product development has great advantages, and the current market share is very optimistic."

According to the introduction, the ice silk rib fabric added with cooling agent has a cold and smooth feel, excellent draping feeling, high elasticity and wear resistance, good moisture absorption and Perspiration resistance, and has better comfort after electrostatic treatment, which is suitable for making home clothes and wide leg pants and other special clothing. "The company's new autumn and winter fabrics in 2020 are also gradually introduced to the market, such as Deli velvet and del cotton fabrics with hidden rib effect, which are very suitable for making underpants and warm suits in autumn and winter." Chen Qi revealed.