Entrepreneurship: 5000 Yuan To Create Hand Drawn Kingdom

Character: Chen Muzhou (left) major: Art and business: start Xiamen yuan handicraft factory and fortune one Trading Co., Ltd. venture capital investment: 5000 yuan, the successful path: fight hard, win win, be good at capturing market opportunities, and earn a fortune when you first entered the market. Chen Mu Zhou graduated from the University in 2002 and has worked in trademark design, teachers, journalists and foreign trade.

However, young man did not want to live like this for a lifetime, and always wanted to break out of his own world.

In 2006, an American friend accidentally mentioned that many Cowboys like to draw their favorite designs on their clothes.

Chen Muzhou, who was born in the art department, immediately realized that such creative products must have a broader market than pure works of art.

Although Chen Mu Zhou had only 5000 yuan in savings, he still rented a shop in Ming FA international new town, and set up a personalized hand-painted personal studio, becoming one of the earliest personalities in Xiamen.

The products on the Internet are incredibly popular.

The price of a pair of shoes has doubled after hand-painted, and the buyers are still in the rush, which is greatly encouraged by him.

Before the 2006 FIFA World Cup, he ran a group of World Cup hand painted T-shirts, and Ronaldinho, Beckham, Figo and other stars were on the T-shirt.

This batch of products was launched online, and immediately attracted large quantities of orders from all over the world.

Chen Mu Zhou has recruited more than ten artists and worked hard every day. "During that time, more than 100 T-shirts were sent by express, one by 50 yuan, and ten days before and after, and the gross profit was 100 thousand yuan."

The most difficult part of the company is product innovation. After digging the first barrel of gold, Chen Muzhou expanded the studio to a scale of more than ten artists.

It is not difficult for Chen Muzhou to make hand-painted products. After all, he is a professional, difficult or unique.

To ensure personality, the designs he designed are usually used only by one person and need a lot of inspiration.

For this reason, he has been searching for pictures all day, chatting with friends and catching fashionable information all the time. Sometimes he even stays up all night to get a good idea.

"My position on hand painting is to make fine products, not to take the quantity, otherwise it will be no different from mass production."

Chen Muzhou said that his studio produced T-shirts, one with elaborate designs, which cost the artist two days.

Plus the design patterns are usually tailored for one person only, so the cost of each product is very high and the price is more than twice the price of the same kind of product.

Despite this, Chen Muzhou's products are still popular, and hundreds of agencies have appeared on Taobao.

Only one hand painted shoes can sell more than 5000 pairs a month, with a turnover of 2.3 million yuan.

With the popularity of its products, Chen Muzhou found that many counterfeit products appeared on the market, and borrowed directly from his creativity. After the batch production, the prices of the products were reduced, and then the hand painted products of other brands also came out.

"After all, the threshold of this industry is not high. Raw materials and artists can do it. I can succeed and others can copy it."

However, Chen Muzhou has produced a new inspiration: since so many people are optimistic about personalized hand-painted goods, why not turn to upstream suppliers of raw materials?

After investigation, the market is indeed a new "blue ocean".

Personalized hand-painted materials such as plain colored bags, pillows, shoes, clothes, hats and other raw materials are hard to find mass source in the market.

And Chen Muzhou from at least 4 manufacturers found the source of goods, plus profits sold to the original industry.

Although there is not much profit in hand-painted products, there is no reduction in revenue.

"I dare say that I am now the most complete supplier of hand painted goods in China."

After receiving third calls in half an hour, Chen Muzhou confidently said.

Xu Qiyun, editor in chief: