Houjie Shoes Market Cake Is Not As Big As Imagination; &Nbsp; &Nbsp; Shoe Home Competition Is Fierce.

  
Houjie has been world-famous for its footwear industry, but its sales of finished shoes are springing up. However, on the occasion of the trial of the new world shoe market on Houjie this Sunday, the Yifan shoe city, one of the two big finished shoe cities in Houjie, is facing bankruptcy after less than two years of operation.

A person who has long been engaged in commercial project research says that the cake of Houjie finished shoes market is not as big as the investors expect. If Houjie shoe industry can not get rid of the pattern of OEM, the competition will be even more ruthless in the future.

Yesterday afternoon, the reporter came to the new world shoe market at the intersection of Wando road and Laoxia Road, and saw many shops being strained to decorate. A few shops had been decorated and put on the goods. Linda, managing director of the new world footwear capital, told reporters that the new world shoes will start trial business this Sunday.

"We try to spread news between peers and merchants, mainly to enable merchants to adapt to the market environment. After the formal opening, we will introduce to consumers on a large scale. Linda said that the new world shoe market will be officially opened in May 1st.

Compared with other scattered merchants and shoe cities scattered along the front of the village, the new world shoes are located in the "big artery" of Dongguan.

Linda, managing director of the new world footwear capital, said that 80% of the shops on the first floor were rented out, and the rest of the shops are expected to be filled by May 1st.

Due to the small size of the finished shoe market at Houjie, the new world shoe market will become the largest market for finished shoes in Houjie.

Before the opening of Houjie new world shoes, Houjie finished shoes sales have already begun to scale.

Reporter survey found that two years ago, in Houjie Xiamen village near the village, around 1 kilometers, set up at least one hundred finished shoe store.

There are two main categories of these finished shoe stores. One is the enterprises that are increasingly difficult to export to the domestic market, and they sell them in the form of "shop front shop". Besides selling wholesale and retail shoes, these sales outlets are also a platform for orders.

The other is pure trading companies. They only sell and do not produce. They rely on many shoe factories in the thick streets. They buy large quantities of factory stock, stock goods, or look for enterprises to place orders.

After the outbreak of the financial crisis, these overseas footwear enterprises that survive overseas have been affected to varying degrees, and many enterprises are fighting for domestic sales.

However, the lack of brand and channel to domestic enterprises can only rely on the opening of stalls, domestic orders, small orders or wholesale survival.

At the same time, the stock of factory stock is also increasing, and the profit from selling tail goods is considerable.

Therefore, more and more small and medium-sized shoe manufacturers or traders join the shoe sales industry, which brings new development to the whole industry.

However, it seems that the booming industry of finished shoe sales is not smooth sailing. Just when the new world shoe industry is going to trial, another shoe city, Yifan shoe city, is facing closure.

A year and a half ago, Yifan shoe city and red door foreign trade shoes city were still the two major market for finished shoes in Houjie. But reporters came to Yifan shoe city on Houjie Avenue yesterday, and the business operators here are scattered and scattered.

Li boss, who once opened a shop here, told reporters that there are only two of the stalls in operation at the end of this month.

Yifan shoe city opened on the opening day of the Beijing Olympic Games in 2008. It is the first shoe city in Houjie Town, which specializes in finished shoes.

There are about 120 bunk shops on the two floor of Yifan shoe city. The more than 70 shops on the first floor are all rented out when it is the hottest.

Li boss believes that in such a short period of time, the situation is turning sharply, Li boss thinks it is human reason.

"The landlord is a native of Dongguan. A professional operation team from Guangzhou rented and opened the shoe city. But then the landlord clashed with the Guangzhou team. About May last year, Guangzhou's team withdrew. The landlord took over himself, but he didn't know how to operate. He often had conflicts of interest with merchants. Even the water and electricity bills were higher than others, so they didn't want to go there.

Li boss said that he left Yifan shoe city in October last year, when Yifan was dead.

The dilemma of Yifan shoe city naturally has its own bad management factors, but "thick Street finished shoes market cake is limited, the speed of cake making is not up to the speed of market opening, so it is inevitable that big fish eat small fish." Zhang Wei, who has been engaged in professional market research for a long time.

Zhang Wei, who is a private consultant of the boss, provides counselling services for many shopping malls in Guangzhou and Dongguan Humen. Recently, he came to Houjie to have a look. He was surprised that there were so many scattered shoe shops here. "A market that really needs vitality must have enough weight. The 500-800 bunk is the most resilient one."

But there is not a finished shoe city in Houjie to achieve such a scale. Even the largest new world shoe market, there are only 135 shops ready to open.

After opening the second floor, there will be more than 300 berths, compared with the size of other shoe cities, but there is still a great distance from the goal of "Big Mac".

Houjie, a shoe industry insider, told reporters that at present, the shoe industry in Houjie has a trend of resurgence in exports. Many enterprises see that the market is getting warmer, they have done well in exporting, and they are unwilling to work hard to open up the domestic market. The source said that this is also a reason for the limited cake market.

At present, in addition to the new world shoe market will soon join the army of finished products, Houjie also has a number of finished shoes Market in the brewing, if the thick street shoe industry can not get rid of the pattern of OEM processing, the competition between the finished shoes city will be even more tragic.