The Development Trend Of Financial Websites: Paid Services

(1) change

Traditional websites are only channel services for online pactions. At present, there are few cases that financial enterprises can use websites to carry out exhibition industry and mode reengineering, and the homogenization competition among enterprises is more obvious.

(two) change

The website provides an excellent stage for the practical application of the financial services industry. Aiming at the service of incremental customer groups, the Internet realizes the complete service support of "zero contact with customers" through functional construction, so as to create customer stickiness and improve customer satisfaction and loyalty.

(three) decentralized authentication is a unified authentication.

The concept of uniform identity authentication is not new, but at least from now on, besides the large Internet Co and large investment banks abroad, the domestic financial industry has yet to be upgraded as a whole. The main obstacle is the knowledge structure and resource integration, which changes the extensive and blindness of the original service resources.

(four) fight against each other's own merits

For the application of multiple levels of business, such as integral system, research strength, high-end service resources, agent business and management, pricing, online banking channel, credit collection and online business, etc., all financial resources of the "valuable" service resources of financial customers can be unified and managed.

(five) establish a unique network marketing mode.

According to the characteristics of the Internet, shaping the network marketing mode that accords with practical application is the key to realizing the advantages of technology system integration and certification, and achieving customer development and product sales.

The business logic of the interdependent Internet is different from that of the traditional business.

(six) use Internet to serve the marketing team.

The marketing team relies on the new network marketing mode to further pmit the key elements of service and marketing to the retail customers, actively track the customer clues of the network marketing, and help the customers understand the sales factors accurately.

The marketing team based on the Internet should form a team consisting of three parts, namely the Internet online support team, the dot marketing team and the branch direct selling team, and the partner marketing team.

(seven) the realization of paid service and service pricing.

The pricing of paid services and services is a similar concept. That is to say, changing the traditional mode of customers' free access to information and services, even if it is not directly charging customers, is also a compromise (which is easy to accept) means to convey a message to customers, that is, the quality of services must be paid.