Brand Promotion Strategy For "Star" Brand Of Sporting Goods

A few days ago, the 2010 China Youth Sports Model Competition finals.

According to the organizing committee, with the support of the State Sports Administration, the news Committee of the China Olympic Committee and the Subcommittee of the Asian organizing committee, thousands of children from all over the country were enthusiastically participated, and the competition was divided into the first round of national sea elections in 15 races, such as hercyne, Beijing, Guangzhou, Chongqing and so on.

At the end of last month, 20 children from Quanzhou, Chongqing and other places from the national audition gathered in Quanzhou's centralized training camp in Haixi District, and decided last week to win the national, Asian and third national trials.

The company believes that by holding this competition, more children can know their brand, which embodies the spirit of their brand's concern for children's growth, and encourages them to "keep forging ahead and fight bravely".

Coincidentally, similar child star trials are also staged in another peer company in the same city.

The second national Fick boy star trial, which was held by Fick sporting goods limited, has come to an end in the near future.

For the event, the company official said that such activities could not only achieve their public relations effects in the industry, but also enable them to participate in the promotion of brand image with outstanding performance of "little child star", which is good for the growth of brands and children.

Technique two

Direct contract famous child star

In recent days, during the enterprise ordering meeting, the Nanan star shoes industry Co., Ltd.

This year's pformation of the main brand of children's cloth shoes, last week's order will play the "fashion Lin's distance" theme, high-profile launch of the hit play "home children" new summer snow actor Ning Danlin.

According to Su Jianwei, general manager of Shu Deng, this is the first time that Shu Deng has joined hands to enhance the image of the star. He hopes to rely on celebrities to rapidly upgrade their popularity in the industry and children's shoes Market in the short term, and finally achieve a comprehensive extension from the children's products market to the adult shoe and clothing market in the field of cloth shoes.

Technique three

Please help youth idol.

In recent years, the use of celebrities in Quanzhou children's shoes has helped to enhance brand building.

Last year, Quanzhou Yong Gao sporting goods Co., Ltd. invited Lin Miaoke, an Olympic child star, with 7 digits of heavy gold. Li Yuchun, Liu Xuan, Pan Yang and Ning Danlin were ambassadors of brands such as POOVE, gang Deng, Cambridge and Shu Deng, and appeared in many brand promotion activities.

These ambassadors are not entirely children.

In this regard, experts believe that Quanzhou's children's shoes brand promotion means, from the early years ago to promote the cartoon image, to star, adult and other forms of expression development.

This is also a manifestation of meeting the diverse needs of the current market.

In the early years, the industry of children's shoes was thin, and it had no interest in the "sudden development" of high priced contract stars, so they had to continue to use the more cohesive way, that is, the "cartoon endorsement" mode.

With the help of the "cartoon endorsement" mode, the children's shoes industry has gradually passed the budding stage, and has begun to develop at the middle and top grade brands.

In recent years, more and more children's shoes enterprises have embarked on the "child star + advertising" independent brand development avenue.

Driven by the star effect, the brand image of children's shoes has been gradually formed, and the brand influence has also been greatly expanded.

With the active penetration of children's shoe brands into the youth market in recent years, the image ambassadors that influence the age market can not be completely confined to children's stars. Some stars of youth idol dramas naturally assume a new mission.

Experts believe that the use of celebrities to help brands in the industry has become commonplace in the industry, but only by fully utilizing the publicity effect brought by stars can it be regarded as a real event marketing.