Shoe Enterprises Are Affected By The "Thousand Years Of Extreme Cold".

October 15th news, the previous period, media It is widely reported that "some countries in China, such as China and some other Asian countries, are afraid of being spared by the influence of La Nina on the northern hemisphere. Although no formal response has yet been received from the parties concerned, "a thousand years of extreme cold" has become the most interesting topic of conversation among the public today.

Relative to the cold is warmth. At the moment, the price tag of products or raw materials affixed with "warm brand" has been revealed. The price of down jacket is increasing as the "best weapon" of cold resistance has been raised. The shoe manufacturers in Chengdu have received a lot of winter shoe repair sheets, and local powerful travel salesmen also boldly bet on "hoarding" District Hotel and air tickets, hoping to earn a full pot.

　　 Down Jackets Prices are rising.

Shoe manufacturers: they receive a lot of winter shoes.

Travel Agency: "hoarding" island District Hotel housing and air tickets.

Matching extreme cold and equipment

Down jacket: the average price increase is around 15%.

In recent days, the topic of the extremely cold year has become the most interesting topic for the public nowadays. According to media reports, people in the northeast region are busy buying warm clothing such as down garments and so on. Many local thermal products have been following suit.

"If he is cold or cold, as long as his winter clothes are on sale, he will buy a down jacket for his family." Mr. Chen of the public felt that even though the "extreme cold" was not obvious, the down jacket could be used as an essential weapon to protect the cold from winter. In the face of the possibility of raising the price of the down jacket, some people even suggested that they should buy more "warm babies" and put them all over the body in cold weather. On the Internet, the discussion on this topic is even more diverse. In the discussion of the "cotton price increase and the extremely cold year" of the watercress group, netizen Yan seven said, "cotton prices go up, and there are people in the fiber."

Yesterday, Chengdu Commercial Daily reporter went to the Pacific, Wangfujing, Ito and other shopping malls. The phenomenon of hoarding on the Internet has not appeared. The main counters are still in the autumn clothing, and occasionally can see some thick winter clothes, but the location is very conspicuous. "Winter wear can only account for about 20% now, and most of them are in the autumn." Miss, the head of the department store, said Miss Yu.

In the down or exclusive sale shop, Miss shopping guide said that although the customers who came to buy clothes had mentioned "extremely cold years", they did not say how to buy it. She said that because of the rising prices of raw materials, the price of down garment has increased this year. "An average of 15% or so on different brands."

"The recent surge in cotton prices has been spanmitted to garment enterprises. Many clothing companies in Chengdu are in a very difficult position and are very embarrassed." Zheng Wanxun, President of Chengdu apparel (apparel) Industry Association, is now using a few "very" to describe the embarrassment of the clothing enterprises. "Because the terminal consumer market does not recognize the rise in prices, enterprises may want to go up, but they do not really dare to go up." When analyzing the prices of winter clothes in the market changed little, he said, on the one hand, enterprises are under the pressure of "dead shoulder". On the one hand, inventory can also play a certain degree of release.

"Although upstream Cotton price It went up very hard, but we stayed there for three months until yesterday. According to Li Shizhong, President of Chengdu Jody's clothing company, the clothing materials including cotton and linen have been rising step by step since the beginning of the year, and cotton has risen by about 30% since the beginning of the year. "But the company digested part of the pressure of rising costs by purchasing fabrics and production reserves in advance."

Chengdu Business Daily reporter found in the interview, many brands of clothing chose "gentle price increases". Brand new winter clothes such as "pink Mary", "23 districts", "ICB", "BNX" and "Rose bullet" have been raised in Wangfujing shopping malls. "The average increase is around 20~30%!" Pang Yan, the brand manager of Chengdu Maoshi Tong business agency, admitted that the rise in prices was a frustration. "The cost of fabric has gone up too hard, and it is forced to raise prices."

"This month, the price of cotton yarn has gone up by 2000 yuan per ton in 10 days." The head of a textile enterprise in the province told the Chengdu Commercial Daily reporter: "now this is the time when new cotton comes into the market. It should be the lowest cotton price in a year. Cotton prices will rise faster and more fiercely." {page_break}

Corresponding extreme cold. Equipment two

Winter shoes: Chengdu shoe manufacturers receive a large number of orders

"It will be very cold this winter, so the winter shoes will be mainly made of warm boots with thickened skin, such as adding some lambs and so on."

In Wuhou District's "China Women's shoes capital" Industrial Park, recently, a number of shoemaking enterprises received a lot of winter shoes. Zhang Lina, general manager of Chengdu Amy odd shoes company, told the Chengdu Commercial Daily that the situation is abnormal this year. "At this time in the past year, we have begun to make spring shoes for next year, and winter shoes have already been finished, so we can't make them late." Now the shoe company's daily orders are mainly on lighter shoes. According to Zhang Lina, the shoe company can produce orders between 4000 and 5000 pairs per day, but there are more than 10 thousand pairs per day.

"We have a large number of orders but can not do it out for many reasons. On the one hand, the raw materials of shoes have risen by 10%-15%, on the other hand, the workers are hard to find. Zhang Lina said, in her company's work, according to the piece rate wage, monthly income of 2000 yuan is very normal, good job can get 3000 to 4000 yuan. "But many of the 90's are reluctant to do so."

Now the shoe company has not started buying shoes during the winter, but the materials have already been procured. "It has been heard that winter will be very cold this year, so the winter shoes will be mainly made of warm boots with thickened skin and thicker skin, such as adding some lambs and so on, so that the thermal insulation will be better. However, because of the rising cost of raw materials and manpower, the price will increase when shipped. " Zhang Lina said.

Corresponding extreme cold. Equipment three

Warm Tour: travel agencies push new lines, rush tickets and book hotels.

Some local travel salesmen soon sniffed the huge business opportunities under the cold winter, and began to bet on the integration of winter tourism products. Many powerful local travel agencies have begun to bet on risks.

"From now on, it is not clear whether it will be extremely cold, but we still dare to bet that it will be cold this winter." Therefore, the "warm Tour" demand, which is related to the sun and island holidays, will be released. Bao Zhong tourism. New Oriental's brigade chief, Lu Xia, told the Chengdu Commercial Daily reporter that not only is their family, but many powerful local travel agencies have begun to bet on risks. "We have directly monopolized the whole winter housing supply of some local hotels through the group's financial strength, such as Sanya, Lijiang, Phuket Island and other tourist destinations. Of course, airline tickets are under control. " As for the cost, he said, because the hotel does not require a lump sum payment, "but the deposit of 100 yuan or 2 million yuan per city is down." However, the prediction is, after all, a prediction. If there is no unusual cold in Chengdu or Sichuan this winter, he is not worried. "Chengdu people like to enjoy and yearn for the sea. Every winter's warm Tour" is sold very well. It wasn't very cold last year that because of the popularity of our products, several local travel agencies even joined the airlines to fly to Chengdu on a charter flight.

In addition to making a big bet on traditional tourist destinations, some travel agencies have begun to invest heavily in the development and arrangement of new lines and new products, in order to avoid travel craze, reduce product quotes and attract more people to join the tourism force. Shao fan, chief executive of Chengdu Everbright International Travel Agency, said that once the citizens "flocked" a certain line, and the volume of products was so large, it would inevitably result in a doubling of product quotes. "Developing new lines and promoting the diversion of new products has become a trend." According to him, in addition to the traditional Island lines of Sanya, Phuket Island, Koh Samui and Maldives in winter, some new routes such as Vietnam, Xian island and riches island are under way. "These new beaches are of good quality and quiet, mainly because they are relatively inexpensive."