"Hundred Silk" Liu Yong -- A Stylized Designer.

Liu Yong, China's top ten fashion designer, executive director of the China Fashion Designers Association, Executive Committee of the Art Committee, member of China Fashion Color Association, color trend researcher, director of the Asian Fashion Federation Chinese delegation and director of Guangdong Fashion Designers Association.

"Hundred silk" brand designer.

1. After many years of work, how do you feel about deciding to make a costume now?

When I first chose this major to register, I was filled with fantasy.

After graduation, it was found that the gap between reality and ideal was too great. At that time, designers did not need to be designers. Instead, they needed tailors and production managers.

Because I like the industry, so I accept the reality, learn to tailor, learn production management, and learn the process, though it is very difficult, but then slowly found that in fact, I learned these contents, are all necessary conditions for a designer to accumulate, so I feel that the road was chosen right, and I am glad that I did not choose the wrong way.

2. How did you change your understanding of fashion design from the beginning of your performance to the creativity of color and sports?

Remembering the scene when I first started designing clothes, I am still very blind. I don't know what the standard of clothing is, or what is the right standard. I just look at my own design with my own aesthetics. In addition, at that time, our fashion and information were very few, and there were not many things to use in our minds. At that time, the design was limited.

After nearly twenty years of design work, now really understand the important part of clothing design, whether it is color, or material and the appearance and style of goods, are elements of clothing, especially designers who want to go to the specialized research section, may have only focused on one of the links before, now will consider the whole, that is to say, in the design of clothing, there are single product design considerations, will also pay attention to the relationship between money and money, will pay more attention to the overall style of the product and the demand for commodity sales and operation.

Therefore, clothing brand clothing design is an integrated / systematic design project, not just a design.

3, as a designer who emphasizes on color and movement, what do you think of the advantages and disadvantages in terms of career and other aspects?

At present, the design of this kind of style I choose is actually a large trend of popularity. In the 2011 European Milan / Paris Fashion Week conference, many designers launched the design with color as the main design point of performance; while the Olympic Games just ended 2 years ago, the Asian Games came again, the national movement was very popular, and the most important thing is that the clothing with sports elements can be said to be a big trend.

Although our designers can not lead the fashion, they can catch the trend information and follow the trend.

So this year, I have focused on the design of color / sports elements.

There are three similar Japanese companies in Japan, and his cooperation with Adidas is a good rebate, combining fashion elements perfectly with sports.

Frankly speaking, I can't compare with him. I still have a lot of things to learn and explore. Every designer will have strong and weak points. We should learn the master's work ability.

4, what do you think of the future trend of Chinese sports style casual clothes?

In China, sportswear casual clothing will be popular and will become a popular style.

At present, most of our young people are 80 / 90, and their dressing concept is different after our 60 / 70. From their wide exposure to fashion information, it is different from that of our young age, including the change of lifestyle and the change of social aesthetic standards, which has affected the changes of modern people's dress styles.

Recently, sports events at home and abroad are frequent. The influence of sports stars, coupled with the leisure style, is deeply rooted in the public. It is imperative to combine sports elements with leisure. At present, many large sports brands have been involved in the field of casual wear. Many brands of foreign brands (Japan / Korea / Britain) have joined sports elements. This undoubtedly conveys a trend signal to us. Therefore, sportswear with sportswear style will lead to a new trend.

5, what do you think will affect designer's interest in his costume?

First, we need to distinguish between some designers who are designing works and some designers designing commodities. These two are related and differentiated.

As for the design works, there are many factors that may be appreciated, and the occasion for wearing them is exquisite. As a design commodity, it is necessary to circulate and be acceptable to the public; their similarities are all designed by designers and have a sense of value.

Since these two are different and identical, the requirements for designers are also very extensive.

The interest of designers is influenced by the design of clothing.

The wide range of hobbies can help designers understand a lot of life knowledge and understand more humanistic culture, so that they can be integrated into clothing, thus causing consumers' resonance. On the contrary, if a designer has not experienced activities and interests are not wide, maybe the clothes he designs may lack many internal things, thus making himself become a craftsman rather than a teacher.

6. How old do you think the designer's age and mentality will affect the design work?

As for this topic, I can't answer it very well. As far as I am concerned, I think a person's mindset is very important. It will affect a lot. No matter it is work or life, you will always be young if you keep young.

I have a very young mind at the moment, so I like what young people like and try to understand their clothes and preferences, so that they can not be too far away from fashion and away from youth, so people often think I am very young.

Having such a mindset is of great help to design. It will enable you to accept new things quickly and quickly integrate into the design. In fact, fashion is a process of being accepted and overturned and subverted by constantly accepting new things.

So, I will tell myself, always be energetic and young.

7. As a designer who has been successful in business, what do you think of the relationship between business and designers?

What is the relationship between capital and creativity?

After working for twenty years, I have worked with many enterprises, and some of them have failed in cooperation. After summarizing these lessons, in recent years, cooperation with enterprises has been harmonious.

Enterprises have their own inherent environment, they need to produce economic effects, otherwise enterprises will not survive; designers, generally, are artistic skills and creative ability. How to show talent and ability to products, many designers have encountered many similar problems. "Why is my design not too good to sell?"

On the contrary, the look of the earth style is particularly good.

For a long time, the enterprise thought that the design ability was not good, and the designer thought that the enterprise did not develop the space for itself, therefore, the game between the designer and the enterprise has been continuing.

I have also encountered such a problem, my way is, first of all, I need to understand the enterprise, understand the characteristics of the brand and the style of the business, so as to integrate into the enterprise and brand style. Although the designer can not make great changes to the style of the goods or carry out his own good style, we can improve the design of the goods from the five elements of the commodity, from the appearance of the merchandise to the regular style, into the popular theme culture, and make the selling point more distinct. At the same time, we should also consider the characteristics of the enterprise's own operation to organize the R & D products.

As a designer, you need to consider the needs of enterprises and the needs of brand operation, together with the creativity of some designers. Do you believe that such cooperation is not a strong alliance?

In the process of product development, the enterprise's brand promotion activities include the promotion of medium links and the need for creativity. Most of the designers will have excellent ideas. I think that good ideas should be considered in terms of cost, creativity and lack of financial support. It is also a waste of good ideas without considering cost control.

It is the best combination to show the greatest creativity without wasting money and using the smallest funds.

8, at present, what elements do you think a successful designer should have?

A designer has a lot to go through when he is growing up. When you graduate and design assistant, you can have a relaxed environment and make mistakes. When you are a design director and lead a design team, you will not be easy at that time.

To be a successful designer, I personally believe that the prerequisites for success are accumulation, accumulation, accumulation, learning, learning and learning.

The profession of fashion designer is a combination of art and technology. As a designer with artistic aesthetic ability, the improvement of artistic accomplishment and aesthetic ability is an essential element; since it is a designer, with solid design skills, no matter in the design table, or in the understanding of the technological process of clothing, the cognition of the opposite / accessory materials, etc., it is necessary to constantly improve and enrich themselves, which is skill.

With the height of art and strong and excellent skills, you need to understand the fashion and catch up with the fashion, so that you can always be engaged in the fashion industry instead of being outdated. The most important thing is "teamwork and communication skills". Only by giving full play to the advantages of the team will your potential expand and the team's ability to play will be maximized.

9, what do you think the designers should change in their work methods today when new information interaction tools (such as iPhone, Facebook, etc.) appear in large numbers?

　　應該與時俱進，首先設計師這個職業，就是不斷要收集各類信息和運用信息的，那么設計師應當要會運用現代發達的科學技術，來為我們設計工作服務，將我們信息傳遞方式更加便捷、迅速，比如：我們可以運用iphone手機收發郵件和傳遞一些圖片信息，使用圍繞著手機開發的一些“潘通色彩管理軟件”也是對我們日常工作很好的幫助；再有Ipad的問世，也將我們的設計工作大大地進行了簡化，不用拿那么重的手提本本，就可以完成很多工作，如記錄實時的資料、存儲傳遞圖片、很多設計提案可以用IPAD來表述，QQ軟件的文件傳遞非常便捷，電腦中一些繪畫軟件，都可以幫助我們在設計中更好地設計款式和存儲資料，包括色彩的表現，可以將一些繪畫的顏料、調色盤都能簡化掉，使設計工作更加快捷便利。

In fact, in the final analysis, we should learn to use scientific and technological means to help you simplify your work and learn to be lazy.

10, how do you think the social responsibility of a good designer should be reflected?

Social responsibility is the responsibility of every citizen or enterprise to society. It includes environmental protection, social morality and public interest. It is composed of economic responsibility, sustainable development responsibility, legal responsibility and moral responsibility.

As a designer, first of all, we should take responsibility for the society. As the society advocates "caring for the environment and paying attention to environmental protection", we can choose whether the fabrics and dyestuffs that we can choose when researching and developing the products will have an impact on the environment. In the research and development of specific products, we should also avoid some designs that do not harm the social morality (such as words / symbols).

In short, as a designer, he should have a sense of social responsibility and make a satisfactory answer for the society.