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    Eight Blind Spots Of Enterprise Strategic Thinking

    2010/12/17 17:14:00 76

    Eight Blind Spots Of Strategic Thinking In Enterprises

      

    Strategic thinking of enterprises

    Of

    Eight blind spots

    :


     

    One of the blind spots: replacing strategic thinking with operational thinking.


    Regardless of any stage of the process, all entrepreneurs have to think about the four elements: where does money come from? Where does the money go? Where does the goods go? (market trend and adaptation) how can the talent be used? (the rational allocation of human resources) how can the benefits be divided? (the value of the value of the results) entrepreneurs are essentially responsible for performing capital appreciation.


    Looking at the competition from all walks of life, from the beginning of the industry to the "market" heroes, until the industry is optimized and run the same way, the key elements that entrepreneurs can follow is not only in the operational capacity, but in the integration of resources and capabilities within and outside the industry.

    Matsushita said, "when I have only 10 people in my business, I am the most competent; when I have 100 people in my business, I work with them; and when I have 1000 people in my business, I can only stand behind them and thank them. At the same time, trust comes from responsibilities, and I will be more responsible for Matsushita's future."

    The goal decision is that entrepreneurs who indulge in business operations can only fight at the operational level. In the process of industrial pformation and enterprise innovation, entrepreneurs who lack strategic thinking will be passively hidden and confused.


    One of my trainees has started from tens of thousands of yuan enterprises, and has reached 3 hundred million of assets at present. It is a master of management. However, because the company's system has been unable to determine the ownership of property rights, at present, the enthusiasm of senior managers has gone from bad to worse. This manager has to stop the pace of business expansion, carry out major institutional reform and property rights evaluation, and the enterprise's turbulence. Twenty years' effort has gone into confusion overnight.

    Strategic thinking awareness and ability is an important core quality of entrepreneur's career. It is a worrying mistake to think that doing well in business is equal to success.


    When a captain of a shipping company instruct crew to maintain engine room equipment at sea, a key screw is screwed three times, causing a burst of engine oil tank and a direct loss of 3 million yuan after rush repairs.

    Failure lies in details, and success lies in the system.

    The Chinese have long used to praise heroes who save fires and ignore fire prevention personnel.

    Strategy is a way of thinking that enterprises can not go through the wrong or major crisis. It is painful to grow up in the process of review.

    Strategic thinking is the mastery of system theory. Entrepreneurs must make the best prediction, make the best plan, and make the worst plans for the layout of enterprises. Confucius said that everything is predetermined but not planned.

    Strategic thinking is an important ability and quality of entrepreneurs. Today you do not think about the future. You will live in the past in the future.


      

    Blind spot two: pay attention to the market and pay more attention to management.


    Over the past more than 20 years, during the period of policy and economic pformation, entrepreneurs' struggle process and business opportunities to find markets are the instinctive characteristics of entrepreneurs based on business. Now let most entrepreneurs talk about the market, talk about marketing, and talk about relationships. They must be familiar with each other.

    I have almost always been a loyal listener of these bosses to study business rules, and taste the success story of their market competition.

    But few bosses can confidently tell me that the biggest success of the billions of businesses that I have built over the years is that I value management.

    On the contrary, as long as he raises management, he will avoid, have a headache, or even complain, or blame his manager.

    The initial stage of entrepreneurship is to fight the market. The medium term of starting a business is a management enterprise. Later stage is the management of enterprise culture.

    When I go to any enterprise, as long as there are more than 30 managerial cadres, I ask the boss: "the biggest problem in your company's management is bad communication." the boss almost didn't nod.

    When the enterprise solves the market internal viability and does not go back to the management internal control process of its own enterprises, the operation of the enterprise will inevitably collapse due to internal imbalance.


    A company agent once told me that he had sent three cars to him in his factory. One car was an advertisement leaflet, and the advertisement leaflet went to the Hangzhou freight station agent to collect junk directly to buy it as a waste product.

    Can the advertising cost be used to prevent the company from falling down? Business profits are derived from sales minus costs. Enterprises without cost monitoring and management consciousness are the beginning of disaster.

    Panasonic company still requires every employee to write his office paper on both sides at the same time.


     

    Blind spot three: entrepreneurs lack effective summarise of their own entrepreneurial experiences.


    An entrepreneur in the medium term after the development of enterprises, all decision-making habits are mostly formed by good habits, and these good habits are also tempered by the initial stage of entrepreneurship.

    Therefore, I never agree that failure is the mother of success, while praising success is the mother of success.

    The people who are climbing the mountain are going to roll down the hillside to ask how the mountain is going to be successful.

    If you read MBA, you can learn from your own knowledge of business management and management. Entrepreneurs should not be complacent and frustrated.

    It takes courage to raise the head, and the need to rise up. The entrepreneurs in the struggle need to make a rational inventory of their industry history, and summarize the past successes and gains and losses, which is conducive to the development of entrepreneurs' innovation.


    Any fruit in the world is bitter before maturity.

    Successful entrepreneurs find out in their normal mind that entrepreneurship is hard, memories are sweet, and yearning is moving.


     

    Blind spot four: neglect of talents and knowledge management


    "No thief in the world," the famous thief and uncle's famous saying: "do you know what is the most expensive in twenty-first Century? - talent!" talent can job hopping, and bad boss can only jump.

    Without talents, enterprises will not be able to talk about the future of enterprises.

    Most small and medium enterprises are smart owners with a group of people who are often referred to as donkeys, who are weak soldiers. This kind of "donkey culture" is difficult for enterprises to go far, because the boss lacks the standard of talent selection, and there is no way to retain talents without planning talents.

    Good entrepreneurs will make mediocre talent, poor entrepreneurs will make talent become mediocre, why? Mechanism is more important than talent! Without a mechanism of human resources management, Kongming can not give Liu Bei the boss to give up and die.


    A businessman in Zhongshan told me that most of them had a sense of dependence and a sense of belonging. He asked managers to keep a diary every day. "No records did not happen." he paid monthly wages to his superiors. He must check his subordinates' diary. When the manager resigns, he must leave his diary.

    This is called talent can go, knowledge left behind, the boss will not be sad for the departed people, only for the left to bless! The method is more important than knowledge, the enterprise can control the fixed assets, the thought of managing talents can not simply be ignored.

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    Blind spot five: pformation from personal intelligence to team wise decision making


    "The decision cost of our company is very low, and it is very primitive and simple."

    A manager of a large company told me: "the law of enterprise decision is that the boss pats his head, makes his chest high and the manager butts his ass."

    This "three shot decision" can get rich overnight in the early pure economic market. In the era of knowledge driven economy, this is not a bankruptcy overnight.

    The responsibility of expanding the scale of enterprises will inevitably shift from entrepreneurs' personal ability and energy to risk sharing at the top level, and ultimately to share the fruits.

    There is no perfect individual in the world, only a perfect team.

    Bill Gates said, "we are fighting against Microsoft."

    A good dog can hardly reach the wolves. Look at the future of an enterprise.

    Entrepreneurs: after the scale of the enterprise, personal decisions will be replaced by teams instead of heavy ones. Everyone will pick up the targets. Everyone will have indicators on their heads. Such an enterprise will not let go of a talented person, nor will it leave a mediocre person.


     

    Blind spot six: lack of corporate culture to achieve strategic goals.


    From the agricultural society, the economic and social development in China has not yet completed the process of industrialization. So how far is the corporate culture in the process of industrialization? What is the impact on the enterprise's function value? When does it work? This kind of new gadget pplanted from the West has been misinterpreted by us for ten years, and the corporate culture has become a boss culture and a dog's plaster.

    Enterprise strategy is to solve the problem of where to go, and corporate culture refers to what kind of people the entrepreneur will take.


    As Chairman Mao said, "what kind of war the army is fighting for? A military without culture is a stupid army, and a stupid army can not defeat the enemy."

    Corporate culture is not corporate character, but the words "solidarity, pragmatism and dedication" are representative of corporate culture.

    Twenty years of "Haier, sincerity to forever" is actually a kind of corporate commitment culture. All actions of enterprises must be carried out by their actions in order to fulfill their promises.

    The market is cruel, and the competition is ultimately cultural competition. The product is superior to the brand and the brand compared to the quality.

    Entrepreneurs with long career and unfulfilled dreams need to think about corporate culture as an important strategic content.

    Take a person to take a single wish, take a group of people to take advantage of interest, bring a strong career team to start, no firm ideas and inspiring and cultural mode will eventually be difficult to move forward.

    The four people in the western world need to share the common aspirations; the one hundred and eight people in Liangshan need common interests; they need a common cultural appeal.


      

    Blind spot seven: focus on strategy and ignore strategy.


    Strategy and tactics have a very strong thinking structure in the operation of entrepreneurs. With the deep influence of Western management, setting direction and action is a key mature mark in the evolution of enterprise's career.

    But there is no way to act, but how to do it is not taken seriously.

    The executive power after strategic choice requires decision to decompose strategic intention and form executive method, which is the process of strategic choice.

    Entrepreneurs are disgusted at the high level of blindly executed minions, while those who do not understand the intentions of the boss are terrifying and worried.


    The three cobblers killed a Zhu Geliang.

    Entrepreneurs' strategic decision is a kind of art focusing on investment as the core of thinking, because enterprises are profit oriented, and strategy is to choose the best way to achieve strategic goals.

    When executives are not yet able to let entrepreneurs sleep in bed or play golf, entrepreneurs' attention to strategy is a rational work focus.


     

    Blind spot eight: lack of systematic long-term strategy for corporate reputation planning


    A man has a long history and a long history.

    The tiger dies and keeps its skin.

    Entrepreneurs should have a positive sense of self shaping and planning ability for their personal reputation and corporate integrity.

    The reputation of the business community in the market economy society is the most expensive intangible asset.

    The chairman of Nintaus group, China's famous brand, was imprisoned for 15 years, and the whole company broke up overnight.

    SKYWORTH chairman has an accident, the company started crisis public relations to rescue its social reputation.

    Wang Shi climbed to Mount Everest Vanke's stock rose a few points.

    The essence of a market economy society is a reputation society. Entrepreneurs rely mostly on the business kingdom that is created by entity entrepreneurship. In the end, how to make employees and society identify and plan their own reputation and create effective communication is an important topic for personal career and enterprise strategic goals.


    Entrepreneurs who are willing to spend time like gold will have their own career characteristics and mission to go out with their goals and come back with the results.

    Then, entrepreneurs with strategic thinking will use three methods to verify whether their results are valuable: no objective, no plan, no action, no benefit.

    An outstanding American entrepreneur points out that the highest professional level of an entrepreneur is to continue to explore and eventually create an enterprise without me.

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