When Will It Be Suitable For Business Investment?

Now, the pulsation of the global market economy has directly affected everyone in our lives.

As a boss, we should be conscious of excess.

How to do it? It is not the biggest waste and what is the biggest waste if we stick to a pile of products and not see the real gold and silver that can be seen and touched.

In fact, there is nothing to say. The key to the product's solution lies in the scientific positioning and segmentation of the market under the precondition of thoroughly understanding consumer demand and psychological occupancy, and matching all relevant resources to integrate.

At present, small and medium-sized manufacturing enterprises need investment, and some scale marketing enterprises also need investment.

It can be said that investment is one of the key links in the process of enterprise marketing, and is the only way for enterprises to bring new products to market.

However, business investment is a systematic project. Any negligence in any link will result in the waste of enterprise resources, resulting in poor investment effect.

There is no doubt that businesses and enterprises are becoming more and more cautious in the operation of investment promotion. Many units are trying to find a practical investment advisory and planning agency, hoping to achieve a steady, orderly and striding operation with the help of a strong investment expert group.

How to identify the target? How to locate the product? How to choose the distribution channel network and the good mode? How to take the road of differentiation, innovation, and maximize the risk of avoiding the investment market? All these are the core contents of the "outer brain" that enterprises, especially small and medium-sized enterprises, should plan carefully.

The first step is to identify goals.

The enterprise background is strong, the lack of good products can not play; the planning is excellent, the execution is not in place, it is empty paper; the actual combat plan, the lack of interpretation and training can not be done; the advertising lethality is fierce again, because the telephone communication skills are not enough, terminal customers are weak, and the investment work will be greatly reduced.

These problems seem to be difficult for enterprises themselves to discover. Only with the help of cooperative "external brain" can we further clarify the main points and formulate corresponding countermeasures.

As CEO, Yu Fei, a famous brand marketing expert and team, has accumulated rich experience of successful investment in domestic and foreign enterprises.

In his view, the first step is to identify the target.

Collecting market information, investigating and researching the market and planning for investment are the preparatory stage for the preparatory work. Small and medium-sized enterprises basically do not have detailed and meticulous research conditions, and the investment experts team is absolutely professional in this area. With the help of the external brain, they can provide comprehensive market guidance and support for business investment, help enterprises recognize the form of investment, and identify the goals, including the formulation and implementation of all investment strategies, the formulation of investment guidance books, the media selection of investment advertisements, the budget and effect evaluation of investment promotion, the organization and implementation of investment conferences, the management of investment information, the answers to common problems of distributors, and the selection criteria and verification of distributors.

There are also several major work arrangements, such as planning, copywriting, graphic design, media delivery and market research, which are difficult for small and medium-sized enterprises.

With the support of the external brain, things will become boring to some extent, because on the one hand, they can avoid the defects of the market department's fans. They can also take advantage of the "bystander" of the external brain, identify the form and find out the countermeasures.

In the training and guidance of senior consultant organizations such as LAN Ge Zhi Yang, small and medium-sized enterprises with a weak market awareness can clearly recognize and set up the goal of attracting employees. Besides the core personnel of the business, logistics, finance and other auxiliary personnel also need to know the distribution policy and product knowledge of the company's products.

Because it is very likely that one day, all the district managers will be busy at the investment promotion meeting. There are only logistics personnel in the company. At the moment, there are dealers asking for telephone consultation. If the logistics staff ask three questions, it will cause a bad impression on the dealers. On the contrary, if a logistics personnel can understand the products and the market thoroughly, the dealer will give the company a different look. This also reflects the importance of the Merchants Group's awareness of establishing a clear investment target.

In addition, LAN Ge Yang will set up a scientific and practical investment team training target based on the actual situation of the enterprise, so as to ensure that the investment is complete and in place.

Investment is taboo and knowledge is not unified. The team conflicting views on products, markets and investment, resulting in internal information confusion and inefficient investment.

Through the training of the external brain, we should unify our thoughts, unify the internal consensus and the standards of words and deeds of all members, step by step and push forward together.

Therefore, investment training is an essential "internal work" to create an excellent investment team, and the goal of achieving consensus depends on the unified training.

Of course, there are a lot of business investment in speculation, just a simple capital back.

This kind of investment behavior has a great impact on the long-term development goal of the enterprise.

It is not the modern marketing concept advocated by the external brain.

The second step is to locate accurately.

Under the pressure of market competition, the mentality of small and medium-sized enterprises is becoming more and more impetuous. Any well-known "outside brain" discriminates against this positioning: a product, capital, team, experience is missing, there is no train of thought, even in the absence of business premises, blind investment, hoping to become famous overnight.

In recent years, the traditional investment orientation has been difficult to achieve and carry out the strategic requirements of enterprises. With the maturity of China's market, the growth of dealers, the improvement of identification ability and the impact of WTO based concept, Chinese enterprises are calling for a new and more powerful investment mode.

An enterprise must go its own way if it wants to invest successfully. Under the close cooperation of LAN Ge Zhi Yang, we should identify the location of the product and lose the opportunity to "marry" the product to the agent.

The positioning must be accurate, not only to imitate the positioning of competing products, but to add to the market's observation, thinking, planning, and selling points with its own characteristics. Only in this way can we ensure that product positioning is differentiated and innovative. The global brand network highlights the business, and boosts the smooth progress of product investment. At this point, the main function of the external brain is to control the whole product, recombing the core positioning of the product function, cutting down the "throat" of competing products, and formulating a competitive investment product.

In the face of the serious homogenization of products and the bottom of science and technology, Mr. Yu Fei, a famous brand marketing expert and LAN Ge Zhi Yang international marketing consultant, believes that CEO stays in shallow new packaging, new positioning, conceptual imitation and theoretical plagiarism.

How can a company compete for a certain quantity of agents, the same formula, and how the same product can impress their "hearts"? What agents do you want to make your products? What are the consumers' preferences for you? This requires the company to re engineer the product under the guidance of the external brain, create a good product and refine a good concept.

If we can extract a unique position that makes the agent bright, business investment will be more than half successful.

Especially for small and medium-sized enterprises without strong qualifications, advantages and core differences, accurate positioning is the key to success.

Accurate positioning, we must strive to achieve three points:

1, its own advantages - clear

This advantage mainly lies in the difference between the product, the commitment to emphasize the actual effect, the first visual impact.

The product has a good name, or has an authority theory support, and even an authoritative person or celebrity gives the product several times sound, the product will become popular.

At the same time, packaging is the first face of the product. The excellent packaging design can catch the eye of attracting investment, jump out of competing products, and the exquisite and unique packaging of the enterprise often plays a role in promoting the brand image building.

2. Product function novelty

This functional positioning mainly focuses on the function of the products, and puts forward the marketing proposition that distinguishes them from competitors. X Ejiao oral liquid, initiating the concept of "XA factor" to clean up blood and nourish blood, has attracted the eyes of the agents, and promoted the development of investment promotion. In addition, the Shanghai lotus group has put forward the concept of energy conservation and cellular immunity, and has seized the consumer's demand for product function, so that the product can quickly achieve the goal of nationwide promotion and comprehensive agency.

In the actual combat of the market, the external brain can make product concept to the enterprise, and then achieve recognizable and differentiated personality, which not only highlights the unique positioning of the product, but also brings a strong impact to the agents and consumers.

3, process ingredients unique

The characteristics of products that are not noticed in investment promotion are discussed, and articles are made around the technology and composition to extend the product positioning.

For example, Haier's "anti electric wall" and "oxygen bar" technological effects bring great impact to the market, and the "27 layer purification" technology and ingredients of X pure water make people easy to get close to each other.

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The third step is to choose the right mode.

Small and medium-sized enterprises often make random and uncontrollable defects in the process of attracting investment. In most cases, choosing agents is not "match each other". The market model of the enterprise's own model market and agent operation is quite different. In advance, there is no clear investment mode. These disadvantages will soon be seen through the cooperative external brain and adopt effective solutions.

It is particularly important to establish a sound structural mode to ensure that it is meticulous and sound.

In view of the specific market environment and the needs of agents, the product produces a set of actual combat models, and develops a combination of promotional copywriting and advertising media suitable for local market consumers and effective sales promotion schemes. At the same time, a series of globrand.com sales policies that can stimulate the enthusiasm of retailers and salesmen are formulated, and the promoters are guided to carry out intensive cultivation of the terminal, distribution of goods tally, maintenance of terminal customer relationship, promotion activities, and collection. In addition, a sound model and policy are put forward. The service staff will carry out effective pre sale, sale and after sale services in accordance with the actual situation of consumers, and deal with some consumers' crisis events about product effects. Financial staff should strive to control costs and not waste, and strictly carry out two lines of market revenue and expenditure according to the manager's opinions. The external brain is based on the analysis and understanding of market and enterprise products.

A sound and maneuverable mode can definitely motivate agents.

On the other hand, the international marketing consultancy of Lan Chi Yang will make use of its strong brand strength and authority influence to help enterprises provide value-added services to agents, constantly adjust their modes, and build an innovative and differentiated marketing mode according to different market and different channel agents, so as to achieve full profit of product promotion.

Including direct network and related network, a strong and stable mode system is formed under the unified management of headquarters. It has perfect distribution ability and network coverage advantages, and also achieves scale effect.

The fourth step is to avoid risks.

Yu Fei, a famous brand marketing expert, pointed out that whether the investment is successful or not, the degree of risk aversion involves not only the preliminary research, product planning, product packaging, but also the integrated implementation in the later stage.

As we all know, the level of investment operation directly determines the success or failure of product investment.

We believe that at present, most enterprises are relatively hasty in the operation of investment promotion, and basically haven't reached the purpose of avoiding risks.

Enterprises are basically the same model, that is, to find advertising companies to advertise, and then sit passively and wait for advice and feedback.

Due to the lack of in-depth understanding, it is difficult to grasp investors by choosing media unreasonable, simple advertising production, and no depth of information dissemination.

For example, bean curd type "welcome to join", "sincere recruitment agent" and so on everywhere investment promotion propaganda is disgusted with others, often can not achieve the effect.

It has increased the difficulty of attracting investment, and brought a lot of risks to enterprises in the long run.

If enterprises want to effectively avoid the risk of business investment, first of all, they should take full efforts in the internal mechanism and management of enterprises, set up a special function investment department, attach importance to and establish it from the organizational structure. After the investment is completed, the investment department will automatically turn to the sales department or the market management department. At the same time, the introduction of professional talents and the high quality investment and marketing team are the key factors for the success or failure of enterprise investment. It is also a shortage of enterprises. The products are clear, the ideas are clear, the funds are in place, everything is ready, and the key is to achieve "achievement".

Secondly, we must draw up detailed product policies in the investment plan, including product pricing, investment price, investment area, primary and secondary products, and select a product with the most competitive advantages from a large number of products. As a protagonist, we should concentrate our strength and make the main corner famous.

No one can guarantee that the agents who are recruited are excellent, but we can make them excellent through training. By circumventing the market risks of agents, in fact, they also avoid risks for enterprises. Only by achieving a win-win effect can we further achieve the purpose of upgrading the brand of enterprises and products.

Under the service of the international marketing consultancy agency, the company will make a long-term plan as soon as possible, make a description of the future of the enterprise, and establish a long-term development of the corporate image.

Let agents feel that this is a very potential business.

At the same time, a simple and simple mode of distribution is set up for agents to form a pattern from the decoration of storefronts, the placement of products, the training of guide buyers, the operation and management, and the promotion and promotion.

This mode is simple and easy to operate. As long as everyone works creatively according to this mode, it can have a good income, maximize the risk of evading market and eliminate worries.