Salesperson'S Failure Study

In the past few years, Mr. Chen Anzhi came back from the United States and won many young people's popularity with Professor's "success study". This result is entirely in his expectation, because he knows that there are too many people who want to succeed and dream of success, especially those young people who want to talk about entrepreneurship.

This is a market with huge demand.

Over the years, I do not know how many people have succeeded in learning from "success". What I know is that there is a simple "28 rule" in this world. Only 20% of them can succeed, and 80% of them are always in the dream of success. Most of them no longer have dreams.

Therefore, from a different perspective, professors' failure studies may have broader market space.

There are indeed ways to succeed. I believe that those who have succeeded in others' eyes have their own secrets of success.

The key to breaking these secrets is five key words: IQ (intelligence quotient), EQ (EQ), AQ (risk quotient), diligence and perseverance.

If you want to describe it in a complete sentence, if you have normal IQ, good interpersonal skills, excellent psychological resilience to failure and setbacks, believe in the old saying of "Heaven rewards and diligence" and put it into practice, you will succeed if you insist on a correct goal.

Of course, success can also be quantified, that is, some people are small success, others are great achievements.

What I want to say is that little success can also enjoy great happiness, because success is a state that affects or changes people's mindset.

Human instinct is to pursue progress and accumulate small successes continuously, so that we can achieve great cause and achieve a higher level.

This article does not intend to study "success study", but from the point of view of marketing management: why do so many business people fail?

1, think highly of yourself and play smart tricks.

According to the rule, there is no gender and gender, and even the degree of education is not considered. Most people have almost the same intelligence quotient.

Of course, knowledge and experience play an important role in human's success, but this does not mean that a professor's intelligence will be much higher than that of a shoemaker.

I think that if a person has basic observation ability, logical judgement and imagination, he is a normal person.

In any enterprise, there are a group of business people who call themselves elite.

The concept of "elite" is not wrong, in terms of business development and customer sentiment.

Any policy introduced by the company is not a vigorous implementation, but seeks every possible means to find loopholes in its policies.

For example, in terms of major market policies such as money collection, advertising, rebate and promotion, he is always very visible in terms of basic benefits, subsidies, awards, royalties, travel expenses, attendance, performance appraisal and other vital interests.

There are many salesmen who are unlucky at the expense of false claims.

Whether there is any result in a business trip, no matter whether a fake car ticket, a residence ticket or a shopping ticket is in bulk, or to advertise for customers and engage in sales promotion, it will eventually lead to fraud.

Even though some people have gone away, they have been held accountable several years later.

The wisdom is wrong, and this motto is fully established.

We don't have to think that we are stupid, but we don't have to be smart.

Just smart, but don't play with your cleverness.

Cleverness is not great wisdom. Perhaps Zheng Banqiao, who is "muddled", gets three flavors?

2, beggar thy neighbour.

Now it is increasingly recognized that EQ is the determining factor for a person's success.

Psychology proves that people's attitudes and habits can be changed, but their character is difficult to change because the former is

As the saying goes, "one hundred people, all kinds of colors".

We have the opportunity to see people of different personalities in the marketing team of enterprises.

There is a "good old man". They laugh all over the face and see that everyone is "self acquaintance". Yes, yes, hum, ha ha, but this kind of person can't talk to him about principles. The principle is really Arabian to him. His highest state is that no one will offend you. You can see that he can afford it and put it down is not very realistic.

And there are more cases.

One is the quality of the bile and blood. It is characterized by loyalty and courage to friends and clients. But when something happens, it is like a gunpowder explosion. It is like thunder and thunder, and it is a force to settle. It is the same for colleagues, bosses, and customers.

Two, they are usually few words, but narrow minded. Everything goes to their hearts. Suspicion and jealousy are heavy. When things go wrong, they feel that someone is "fixing" him, and do everything possible to carry out revenge. It is easy for the sword to go forward and make excesses.

The three is that some people are naturally "sports type". He can't bear to live in peace and tranquility, so he often spreads gossip, creates rumors, gossips, and helps others.

In fact, no one is perfect, everyone has his own merits and demerits.

The key is that kindergarten teachers keep telling us to overcome their shortcomings. Are we all ears? Yes, once character is formed, it is difficult to change. But people are called advanced animals because human beings are rational: Although we can not change their personalities, we can overcome the defects of character and enable ourselves to integrate into a harmonious team.

Otherwise, it is inevitable to have a free will and make people feel confused.

It is the slogan of a dream of Red Mansions. "Character is fate and mood is also a story" is the slogan of "Shenzhen youth" magazine.

The ancient and modern motto is the same principle: how big the heart is and how big the stage may be; ultimately, how tall you can stand and how far you go, it is your character.

3. Easy sailing and sailing.

"Flowers / how many people in the corner admire your brilliant purple / where you know / you have soaked the blood rain of struggle", this is a inspirational poem by Bing Xin when he was young, and it can still arouse many people's sympathy today.

Yes, in this age of success and failure, we saw so many movie stars, singers and sports stars who became famous overnight. So many entrepreneurs and bosses seemed to get rich overnight. So many dignitaries seemed to step up. Flowers, wine, applause and smiling faces all surround them.

They show the most successful and brilliant side to the audience, but have we ever thought that we should go to this step today, "thousands of mountains and thousands of mountains, we have walked"? How many lonely and hardship experiences will we go through before we can finally welcome today's joyous occasion in sunny and joyful days?

Nine times out of ten in life.

I think God is fair to his children, and no one does not experience setbacks, setbacks or tribulations.

The biggest difference between all living creatures and a few outstanding people is that when we encounter difficulties and setbacks, it is easy to retreat; and many people do not have the courage to challenge new things and fail the test of failure.

Some wise men and brave men are defeated by repeated defeats, and more and more brave; and many of them are defeated and beaten again, and will not fail for the third time, because he dares not attempt again, and this is reduced to a common man and a mediocre person from a lofty aspirant.

"Gold medal salesmen", "excellent salesmen", "ace salesmen", these tangible trophies or intangible glory, inspire generations of marketing personnel in the first line, in the East and North, rush ahead and make contributions.

To see that business people have long been away from home and lead a lonely and drifting life, the pressure is really very affordable.

Moreover, they are engaged in the most difficult work in the world - dealing with people.

Constantly increasing performance indicators, the elusive customer sentiment, the easy to hide the gun, the difficult competition of the competitors, and the various invisible enterprises inside the elbow, often can overwhelm the business personnel.

In the face of setbacks, persistence or retrogression is the dilemma that many people often face.

There are many politicians who are very emotional.

Far from South Africa's President Mandela, he has been in prison for more than 20 years and still does not relax his fighting spirit. He persists in learning and exercising in prison. After going out of prison, he is engaged in the cause of national independence with fervent passion.

Near Chen Shuibian, aside from his political position and criminal law case, he kept regular work and rest in his detention center, persisted in his exercises, insisted on writing, and published a book describing the life of iron windows in a month.

Think about the fact that the Chinese football team loses more and wins less, which is very much related to the fact that they are only good at kicking off the ball.