Can IPO Hire Han Han To Publicized It?

In recent days, the trend of all customers has attracted much attention. At the end of March, CEO was sold by micro-blog on its micro-blog. When the news came out, it was speculated that the so-called "some things" should be IPO Of

The answer to "some things" is actually a contract signed by Van Clive and writer and driver Han Han. At the same time, fan Kai pin launched a fierce outdoors in key cities such as Beijing and Shanghai. Advertisement Promotion, light boxes are everywhere in the streets, subway, advertising banner is Han Han smiled with a smile, "there is spring, no fear."

In addition to telling the daily economic news reporter Han Han's brand advertisement on the street in April 3rd, the question of asking for cooperation with Han Han only indicated that it was a matter between CEO and the brand department.

All guests themselves are mostly negative and match with Han Han.

Han Han first came to everyone as an anti system teenager. With the fierce cold war, Han Han estimated that he could not understand why he suddenly faced so many questions. Such negative news was entangled, and whether Han Han could renew it with everyone was also a mystery. Unexpectedly, all customers not only signed with Han Han again, but the intensity of their advertisements seemed to be increasing.

For everyone who renews Han Han, Professor Huang Shengmin, director of the school of advertising, Communication University of China, told reporters in the daily economic news that Han Han's audience is closer to customers than other customers, and Han Han and "objects" are more consistent. On the other hand, the lawsuit against Fang Fang will be negative, but Han Han is a controversial person. A person who likes doesn't like him because he doesn't like him. He doesn't like him because he likes it. He was originally a character with a controversial image, as long as the controversy is not fundamentally subversive, the risk within the controllable range.

It is not only a consideration but also a prediction that people like to compare themselves with each other, compare their grass-roots character, and publicize their individuality. Anyone who chooses to speak will take into account the negative things that a spokesperson may have. Prof Huang Shengmin said that there are many negative aspects of customers, and many stories are also the characteristics of new enterprises. So this is quite matched with Han Han.

Fans still have financial pressure.

Now, a new round of brand promotion action seems to be a signal: "customers are not bad money". Insiders believe that, because its investors also said that this year's market is not good, for its invested enterprises are not anxious to IPO. The above personages said that the marketing of VCM has been effective for a long time, and that the spanmission can be more in place, so that the public can understand the brand value of VCM.

There are also analysts who believe that this is a bad job for everyone. If compared with Jingdong mall, customers are more likely to go to IPO this year. As far as the environment of the electricity supplier is concerned, customers are not doing well, their inventory pressure is very great, and the market competition is fierce.

In fact, following last year's IPO setback, after rumors of a huge loss, all customers had previously heard the news of CFO's departure. Van guest CFO Zhu Jiwen also confirmed to other media that she had left the company, but said it had nothing to do with IPO's obstruction. CFO has always been an important role in the company's finance, and its position in the IPO process is only behind the founder.

Before the end of September 2011, fan Kong listed the prospectus issued by the industry to the United States. Stock The value is US $230 million (about RMB 1 billion 445 million yuan). The insider said that the inventory of all customers in August and September last year was too high, but after the promotion, everyone's stock returned to normal level. However, the bad result of the low price promotion is that the profit margins of all customers are falling all the way, and their profit margins are approaching -20%. in 2011. If the sales volume is calculated by 3 billion 200 million, the loss of the customers last year is about 600 million yuan.