This Year, Children'S Wear Is Generally Up 20%. Sales Will Not Drop, But Children'S Clothing Will Even Be Sold.

61 approaching, the reporter found in Guangzhou retail market, the city's children's clothing trade area, people come and go, parents with children to try clothes, pick shoes busy.

But the momentum of price increases has left many parents unable to afford it. "Just a few hundred dollars, or even a thousand yuan, buy more skirts, and a month's salary is gone."

Insiders say that children's clothing has generally risen about 20% this year.

Nevertheless, from the sales volume of nearly half a month before "61", sales did not drop, and some children's clothing in some stores even sold off.

The peak season for children's wear is ahead of this year

"Last year, an ordinary children's dress was about 100 yuan, and this year it has risen to 120 yuan."

A street vendor in Haizhuqu District said the price rose by about 20%, but sales were unusually hot.

Reporters visited the market to learn that the sales of children's shoes market is also very good.

"The sales season is coming earlier this year, and sales will be greatly improved in June.

In April this year, the sales volume has been around 40~50, which has increased to more than 80 pairs by May. "

A salesperson of children's shoes stalls told reporters that although prices generally rose, there were more demand this year, and many businesses were doing well.

At the weekend, at the Guangzhou Jinhan Exhibition Center, Ha Babby and other brands were doing discount sales promotion activities. The "seventy percent off" and "sixty percent off" concessions were everywhere and attracted many parents.

A children's wear salesperson explained the problem of "high price". A good brand of children's clothing is higher than that of adult clothing from the aspects of material selection, processing and testing. The material selection is more environmentally friendly, healthier, and the process is more complicated, such as higher requirements in printing and dyeing.

In addition, cotton prices rose at the beginning of the year, and children's clothes were basically 100 percent cotton, and prices were also rising.

It is reported that the domestic children's wear industry market can be roughly divided into three echelons, the first tier is the brand of children's clothing under the luxury brand, the price is about 2000 yuan, the second tier is in the shopping mall, the basic price of a garment is about 200~800 yuan, and the low-priced market of the third tier, the basic price of a garment is about 100 yuan.

Many brands enter children's clothing market.

Nowadays, expanding the children's industry has become the weathervane of the clothing industry, and the major clothing brands have announced that they will play their cards in the children's wear market.

A few days ago, Lining group announced that it entered the field of children's clothing with a brand-new management team and brand new logo, and released the development plan of Lining's children's clothing in the next 5 to 10 years. "Little Lining" will become the key direction of group development.

In addition to Lining, PEAK also has the intention to enter the children's clothing market; XTEP also plans to open 100 children's clothing stores in 2012; Metersbonwe launched the independent children's wear brand "MooMoo" during the year.

Some well-known local shoes and clothing brands, such as seven wolves, wedding birds, Anta, 316 degrees, etc., some international big names, such as Nike, Adidas, Dior, baby, ARMANI and so on have extended their tentacles to children's clothing field; clothing B2C online shopping companies, such as fan Ke pin pin and Mcglaughlin, also regard children's wear as one of their main businesses.

Fan Xiao Cheng, PR of Southern China, said that the consumption demand of China's children's wear market will show a steady upward trend. Children's clothing is one of the main businesses of all customers.

According to public earnings data, by the end of 2011, Semir's children's wear brand Barbara had more than 3300 stores and sales reached about 2000000000.

In 2011, the sales volume of Kids was nearly 400 million yuan, and there were 1200 Yu family stores.

Lining's old rival, Anta brand, has more than 630 children's wear shops.

Van Kee PR Southern China Xiao Qi told reporters that sales of children's clothing last year nearly 200 million, an increase of nearly 200% over 2010, and this year will continue to grow.

According to relevant data, in 2011, the top three brands in China's children's wear market were Adidas, Nike and local brand balbala. The top 10 brands accounted for a small share of the market, and the low market concentration also provided space for many brands to compete.

Now the so-called leader in the field of children's wear is far from being formed, which provides an opportunity to shuffle the brand of children's clothing in the domestic market in 2012.

In this round of "children's clothing craze", three children's garments in Zhejiang, Fujian and Guangdong will play the leading role in the domestic market. Shanghai, Beijing and Guangzhou will also become an important bridgehead for foreign brands to enter the domestic market.

China children's wear market

2013 is expected to grow to 306 billion 100 million yuan.

How big is it? According to the CIC consultant's report, the composite annual growth rate of China's children's wear market is 22%, and it is expected to grow to 306 billion 100 million yuan in 2013.

According to industry experts, with the coming of the fourth peak of childbirth, the demand for children's clothing market will steadily increase.

Starting in 2011, the next 10 years will be the peak of birth rate. It is estimated that the total number of children's clothing groups 0~16 years old will be about 400 million.

"Although domestic children's clothing has a number of industrial clusters such as Quanzhou and Foshan, the scale of production is about 5 billion, but the concentration of domestic children's clothing is low."

The experts said that China's children's clothing market at home and abroad accounted for 1/2 of brands, half of the market share of foreign brands accounted for almost in the first tier cities; and the other half of the market share of domestic manufacturers, only 30% of the brand, mostly in the second tier cities, the remaining 70% in the absence of brand status, widely distributed in the rural market.

Children's clothing market needs to be subdivided

"100 billion cake" children's clothing market is tempting, but adults dress to enter.

The field is not easy.

The clothing clothing brand Bosideng has chosen to withdraw from the children's clothing business for only one year. Similar examples are not uncommon.

It is undeniable that adult clothing enterprises have certain advantages in production, technology, operation, management and brand influence than those who focus on children's clothing business.

However, there are many differences between adult clothing and children's clothing in terms of fabric, design, operation mode and brand promotion. Especially when the market concentration of children's clothing is not high in our country, it is not easy to build a brand in a short time.

Chen Yuanhong, a veteran in the industry, believes that companies interested in sprinting the blue ocean can start from a market segment.

At present,

In the market, it has not been classified as a separate category, but generally appears as a part of children's clothing in shopping malls or mother and infant stores, making ordinary consumers distinguish between children's clothing and infant clothing only in size.

However, they differ greatly from product characteristics, category diversity and production technology.

Chen Yuanhong further indicated that the demand for clothing styles, designs and fabrics varied among different age groups, and the market needs to be further broken down and excavated.