Sales Steps For Garment Salesmen
The role of today's sales representatives has changed greatly compared with the previous ones. Due to the complexity and multidimensional nature of customer demands, the requirements of sales representatives have changed greatly.
clothing
Salesperson must first be a consultant with a wealth of knowledge and provide consultant sales services to customers.
Nowadays, business behavior is not only a simple paction, but also a matter that may be related to enterprise strategy and culture. This requires sales personnel to establish long-term partnership with customers.
In the buyer's market dominated today, all kinds of products and publicity are full of everyone's nerves, so we must make our products or services distinctive, so that we can stand out in the market competition and be recognized by customers.
Promotion is a process of finding and meeting customer needs.
If you want to effectively carry out this process, you must first recognize that customers have the need to use your product or service.
And demand refers to the desire to achieve or improve something, because demand is the motive for buying.
To achieve such a paction, we must familiarize ourselves with the seven steps of successful sales, and apply the skills in each step to the promotion of company products and services, so as to learn how to deal with customer objections and help customers achieve a win-win purchase decision by learning face-to-face communication skills.
Knowledge of product knowledge
Know your product is
Sales steps
The first step is to identify the characteristics, advantages and interests of the main products in the industry and analyze the characteristics, advantages and interests of the company's current products.
Only by mastering a wealth of product knowledge can you gain a deeper understanding of the motives of customers buying a product or service.
After understanding its motives, what kind of promotion methods, pricing methods and product selling points can be solved.
Product characteristics refer to the characteristics of a company's products or services; and the product advantage refers to the description of the characteristics and its uniqueness in the market, and the differentiation compared with the similar products can often serve as a product advantage for a particular group of people. Product interest refers to the significance of the feature to the customer and the benefits that can be brought to the customers. If these benefits can satisfy the needs of the customers, the steps of the promotion will be easier to continue.
Developing new customers
Any business will inevitably lose the existing customers, and we must constantly develop new sources.
At the same time, in order to expand the market share, we have to win customers from competitors, or when we sell a new product in the market, we need to create new customers.
Developing new customers is a skill that a professional salesperson should possess.
The development of customers needs to consider how to meet customers. In general, there are several ways to visit directly, letters, e-mails, phone calls, etc.
Successful sales calls should include several basic elements:
Purpose - to reach a wise and mutually beneficial decision with customers is the ultimate goal of sales calls.
Task - to fully grasp the visiting process so as to achieve the expected effect at each stage.
Preparation in advance - to accomplish tasks, preparation before entering stores and preparation in store is very critical.
Visiting objects --
Salesman
Those who are decisive or influential in your product or service; or those who hold funds or needs.
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