Bring The Brand To Command The Princes.

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After the invention of pipeline production technology, there are basically no obstacles in product manufacturing. Especially in today's highly developed science and technology, the production of physical products is no longer a problem.

The vast majority of chain manufacturers in China are born out of the OEM generation factory and are familiar with product production.

However, little is known about brand operation.

What is brand? This is the first question to ask all manufacturers who want to build brand.

Is the brand a LOGO registered by industry and Commerce? Is the brand a set of VI design? Is the famous brand high? Is a famous brand a brand? What is the relationship between the brand and the product?

I believe these seemingly simple problems will baffle a large number of bosses.

One example is thought-provoking. In a Chinese factory in Dongguan, Nike used the same materials, the same machines, the same craft, and the same workers to produce the same type of shoes. The price of the shoes was 200 yuan. It was hard to sell, while the Nike shoes of the same style were on the counter, even though the price was nearly 1000 yuan.

For many years,

It has been repeating the moving story of the founder of Nike, which has been pursuing a spirit of movement and progress - Just Do It.

Despite the changes in the times, the celebrity endorsements have changed a lot, but Nike's brand story and brand appeal have not changed.

It calls for a genuine humanistic spirit rather than an empty cry.

Look at the domestic sports brand boss Lining, we can hardly understand what it is.

Apart from Shanzhai and Shanzhai, we can not hear a wonderful brand story, a brand appeal that really belongs to us and can move consumers.

In other words, Lining's brand is very empty and fails to land effectively.

To support the growth and development of the Lining Empire today, there is nothing more than the infinite overdraft of the unique charm of the gymnastic Prince Lining and the opportunity to seize the market opportunities at that time.

Lining's brand with its strong public relations and huge advertising activities may have been able to fudge a number of franchisees before. But when consumers are increasingly awakening and franchisees are not profitable, the empty brands of Lining will not be able to form effective brand power, and then turn into sales force. Finally, they will only end up being ruthlessly abandoned.

Originally, Lining has excellent brand genes and has all potential to grow into a big brand.

However, a group of "vassals" and "foreigners" who had a smattering of brands were constantly tossing about and gradually consumed the only brand aura.

After Lining began to realize the problem, he should have learned the pain and returned to the right track, but he had another funny farce.

When the market is rising, everyone is busy counting money. Once the tide falls, who can swim naked, you can see clearly.

Lining, who is known as the first brand of Chinese sports, is ambiguous about the brand and is still so bad about the operation of the brand, let alone many other small and medium-sized brand manufacturers.

The core of brand power is a kind of humanistic spirit.

Great brands such as Nike, Coca-Cola, apple and so on are constantly conveying their unique spiritual connotation to the target audience, and won the respect of the whole world.

Brand strength is a unique tool for manufacturers to expand and is a source of wealth for franchisees.

The speculation and ignorance of franchisees have encouraged the desire of money makers for money.

Many domestic franchisees, who live in small businesses and live in a wilderness, do not understand what brands are.

"Brand is one ring, gold is two."

The initial royalties, the first batch of incoming goods, brand use fees, management fees and other "exorbitant taxes and levies" together have indeed locked up the purse to join; and there are probably not a few of the various support brands that the brand makers undertake when they inviting investments.

Brand power derives from product strength, rooted in the consumer's mind, and brings a high premium to the brand's manufacturers over the average profit of the industry.

Daphne has been advocating its beautiful story about the Greek god of love, and has been very generous in inviting the Taiwan superstar SHE. and Rene Liu to interpret the brand. At the same time, with the help of powerful media and repeated repetition, eventually, the majority of women have been conquered by heart. Manufacturers and alliance merchants have made full profits.

Another Internet brand, Yu Ni Fang, is more successful in shaping brand power than competing products, but only slightly less in terms of brand landing.

Yunnan Shilin scenic spot attracts countless tourists from home and abroad every year, and is willing to be emptied of their pockets. Ashima's beautiful story is the first thing to do.