Analysis Of The International Competitiveness Of China's Textile Products

< p > China's < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > industry is facing the challenges of the low end of the global industrial chain, the shrinking profit margins of processing industry, the increase of trade frictions, the depreciation of the US dollar caused by the international financial crisis and the weakness of export market demand. It is also faced with many factors such as the constraints of resources, environment and cost rise, and lower than the international advanced productivity level.

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Under such a background, China's a href= "http://www.91se91.com/news/" > textile export < /a > is also affected by these factors. This requires a comprehensive analysis and judgement of the export competitiveness of China's textile products, and studies how to maintain and enhance the export competitiveness of China's textile products in the new environment and promote the sustained and stable development of China's economy.

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< p > the so-called export competitiveness is the embodiment of the comprehensive national strength of a country's technology level, industrial structure, productivity and so on. At present, there is no exact definition in the world.

From the definition of industrial international competitiveness, we can infer that the concept of export competitiveness is: export competitiveness refers to the ability to obtain the best market share and profit in the foreign market with lower industry (service) cost and distinctive product (service) characteristics on the existing macro environment and industrial development level.

The main problem to be studied in export competitiveness is how to make full use of the advantages of a country's goods or services in foreign markets and occupy foreign markets.

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< p > this paper argues that we should enhance the competitiveness of China's < a href= "http://www.91se91.com/news/index_c.asp" > textile products < /a > from the following aspects.

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< p > first, ensure the supply of raw materials and energy, save energy and reduce consumption.

An important issue facing the production and export of textiles is the supply of raw materials.

As China's textile production and export enterprises, textile enterprises should establish a sound raw material production and circulation system to ensure the supply of energy and raw materials.

It should have its own fixed suppliers, and at the same time, looking for potential suppliers for contingencies.

In the face of the instability of cotton prices, we should pay close attention to market forecasts in time. We should avoid the purchase of cotton with the price of cotton, so as to prevent raw materials from being vacant or squeezed, we should rationally analyze and purchase according to demand.

On the other hand, in the face of the impact of rising raw materials and wage increases, enterprises must pay attention to energy conservation and emission reduction.

In view of energy conservation and consumption reduction, enterprises should introduce special management system, set up professional water and steam management agencies, implement centralized and unified management of water, electricity, steam and other energy sources, achieve organic coordination between energy scheduling and production scheduling system, and maximize energy conservation and reduce energy consumption.

At the same time, we should do a good job in energy saving knowledge training and comprehensively improve the enthusiasm and initiative of the whole staff in saving energy and reducing consumption.

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< p > Second, we should develop diversified export markets.

Enterprises should actively explore new markets in < a href= "http://www.91se91.com" > textile products < /a > export, and should not be confined to the current individual markets.

We should pay close attention to and study the trend of the international market in a timely manner, and actively develop new markets and implement the diversification strategy of the export market on the basis of the original market.

In addition to exporting to European and American countries, enterprises should also explore other international markets.

While expanding the market, enterprises should reduce excessive dependence on the existing export market, effectively reduce the risk of excessive concentration and increase the export volume of enterprises, increase the share in the market, and enhance the export competitiveness of enterprises in the international market.

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< p > Third, optimize product mix and improve added value of products.

With the development of science and technology, the textile industry has gradually shifted from labor-intensive industries to capital and technology intensive industries.

Enterprises should increase investment in scientific research and use new and high technology to carry out renovation and pformation. If foreign advanced equipment can be imported to improve the style and added value of products, the overall quality of the industry can be raised in an all-round way.

We should start with the research and development of new textile technology and the design of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, strive to do well in development, production, sales and management, improve product quality, set up a series of overall development systems from raw materials to products, and strengthen technical cooperation with well-known enterprises at home and abroad, learn from and draw on their experience in product development, improve product added value and meet the needs of international market.

We should improve the fabric quality, develop new fabrics and promote the upgrading of products.

To increase the added value of products, we should start with individuation and design differentiated products so as to enhance the export competitiveness of textile products.

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< p > Fourth, improve enterprise marketing channels and expand product export volume.

In addition to using foreign agents to export textile and garment products directly, enterprises can also develop other marketing channels, and enhance their export competitiveness through expanding marketing channels.

Enterprises can sell products to domestic agents or entrust professional foreign trade agencies to export products.

With this export mode, enterprises do not have to deal with export documents, pportation and insurance business.

In addition, enterprises can set up exclusive distributors in the main exporting countries, which will advertise the products of the enterprises and set up the international image of the enterprises.

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< p > enterprises can also develop network marketing channels, and use information technology and the Internet to establish marketing channels.

We should publish specific information about products on our company website, promote website, and set up a special trade team responsible for online tracking and final orders.

Enterprises can cooperate with professional large export websites, publish product trade information on intermediate websites, and promote products with intermediate websites.

Shorten the space distance, contact the buyers face to face, and understand the needs of buyers directly.

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In addition, enterprises should also actively participate in famous international exhibitions at home and abroad and < a href= "http://www.91se91.com" > Exhibition "/a", so that they can not only publicize the products of the company, but also understand the demand information in the international market, and they can also sign orders directly with customers.

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< p > fifth, focusing on international trends and avoiding technical barriers to trade.

With the continuous enhancement of people's awareness of environmental protection, many technical barriers to trade (< a href= "http://www.91se91.com > > /a > have been produced. Enterprises should actively participate in various standards certification in the international market, and strive to get a pass to enter the international market.

Nowadays, various certification standards are implemented in the international market, such as ISO9000, ISO14000, OKO Tex Standard 100[1], etc., with regional standards (such as the CE certification of the European Union), as well as various national standard certification made by various countries.

Enterprises should apply for relevant certification as soon as possible in accordance with the market they are facing, so as to sell goods to the selected market.

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< p > the current quality standards include environmental protection, hygiene and safety in addition to traditional standards.

Therefore, enterprises should establish green production system, vigorously improve their environmental protection standards and hygienic standards, produce green products and carry out green marketing, and enterprises should focus on developing green and environment-friendly organic cotton products.

And to strengthen the research on the new achievements, new technologies and new standards of foreign textile and garment industry, only by grasping these new achievements, new technologies and new standards can we help pform the obstacle of technical barriers to the export of textile products to promote the sustainable development of textile industry.

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< p > finally, we should vigorously implement the brand strategy.

It can be said that the brand is the key to enhance the export competitiveness of China's textile products.

China's exports of textiles always give the impression that people are cheap and inexpensive, which can be said to be a common portrayal of most of China's exports.

Under such a so-called "comparative advantage" shadow, it is the profit margin that the majority of export enterprises can hardly raise.

The textile products exported by our country are either brand or mass goods, or just as the foundry of foreign brands, for OEM production, labor and sweat, but profits are easily plundered by foreign brand holders.

In such a case, how can we talk about export competitiveness? Therefore, it is imperative for the vast majority of export enterprises to establish their own brands, especially large ones, and to show their charm on the international stage, so that brands can no longer be the unspeakable pain of Chinese textiles, but rather become a loud business card.

Brand strategy can be regarded as a lasting battle.

Many famous international brands have gone through a long history of brand development. It is not necessary for textile enterprises to rush. Any brand development needs time experience.

Enterprises should first have a clear brand positioning, establish a clear, different from their competitors and meet the needs of consumers in order to occupy a favorable position in the minds of consumers.

Enterprises must pay close attention to the careful analysis of the market consumption trend and competition situation, choose the differentiated competitive strategy that can bring their advantages into play, and concentrate the limited human, financial and material resources of enterprises, and strive for the largest market share in the target market, which is an important part of the brand strategy.

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< p > > a href= "http://www.91se91.com" > textile industry < /a > as the characteristic industry of our export, we need both the past and the need.

By enhancing the international competitiveness of export textiles, China's industrial structure can be optimized and China's economic development can take a new step.

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