The Brand Building Of Fabric Industry Needs To Be "Fresh".

More and more cloth companies have established their own professional positions through "one recruit" and won the reputation and brand value.

In the eyes of many practitioners who have practical experience, the "brand building" of cloth companies is more like "building up an outstanding word of mouth" rather than a product line with a reputation in a certain category, and perhaps a representative and unique innovation skill. For example, when it comes to Tian Si, he thinks of Lan Jing. When he speaks of shose, he thinks of Haixing technology. When it comes to jacquard cloth, he thinks of textile. More and more cloth companies have established their own professional positions through "one recruit" and won the reputation and brand value.

　　 Local company: a fulcrum to win the vast world.

As for Jiangsu, the "one step method of shortening the blending of filaments and making them into skills and use" is no doubt the company's "trick." At the end of 2011, the "one step method of reducing the blending of fibrils into the set of skills and application projects" was awarded the first prize of China Textile Industry Federation's science and technology progress. The first intention of this intention, Jiangsu's Polytron Technologies Inc, has also attracted wide attention from the industry.

One of the most direct advantages of the one step approach is the improvement of output value and cost reduction. From 2008 to 2012, she invested 67 million 650 thousand yuan in research and development. Recently, the second generation of silk fabrics produced by one step method has been noticed again by the company. Sun Derong, general manager of the company, said that the cloth was newly developed by them, and there are no second stores in the market at present. He said that today's strategy of commodity development is to take the road of differentiation and take the lead step by step.

At present, the annual output of 50 thousand grams of 15D is 6, and the smallest number of commodities is 200D. According to the introduction, the company is still working with Donghua University to reach 8 times in a year and a half. The new commodity line will be run in the second half of this year and put into mass production. Sun Derong said that the current flame-retardant and antibacterial functions of commodities are not questions, and will further tackle the problem in terms of intensity.

Jiangyin Hengliang Spin Since its inception, the company has always devoted itself to the production of knitted denim fabrics and indigo cheese. The company implements and produces knitted jeans in dyeing, weaving and finishing, and has become a leader in the world of knitted cowboy, a supplier and new product development base in China.

"From traditional weaving Cowboy cloth On the basis of carrying out skills innovation, not only preserve the ever-changing wash characteristics of woven jeans, but also make the functional advantages of the new fabric such as high elasticity, breathability and comfort of the new denim fabric highly developed. Hung Liang, general manager of Heng Liang textile, said. The constant bright knitted cowboy fabric, through its common skills innovation, concludes the use of dyeing and finishing skills to break the tradition and present a visual and tactile effect with intense impact. At present, the development of environment-friendly vulcanized knitted denim fabric is highlighted as the key point, so that knitted cowboys are also gorgeous.

It is understood that at present, a customer of constant brightness has 1 million orders of trousers every month, touching all kinds of colors. Hong said that the sales volume of the company in 2012 amounted to 150 million yuan, and domestic customers including muse, bang and exception accounted for 40% of the total sales.

After the evaluation of China's popular cloth evaluation committee, Guangdong Jianye textile has once again become the "2014 spring and summer China popular cloth finalists" company. It has always been a predominant advantage in the fast fashion distribution industry. As a "National Game Description and fashion fabric development base" and the top supplier of China's fast fashion fabric, Jianye textile not only provides clothing for domestic fashion brand customers to keep pace with European fashion trends, but also provides fast and fashionable fabrics for the world's most fast fashion fashion brands.

"Fast" and "fashion" have become synonymous with Jianye textile. Sales of hundreds of millions of dollars last year have made Jianye the winner of the turmoil market. It is understood that the current sales of health industry accounted for 50%~60% of the sales, most of the dyed commodities, and lace and embroidery products sold well in the country. In addition, the sewage treatment of Jianye is in strict accordance with the needs of the government.

　　 Foreign enterprises March: "concentrate" to make their position stable.

As a representative commodity of Austria Lan Jing group, Tencel and Model have been constantly innovating and improving. In recent years, with the gradual expansion of the scope of commodity use, the sustainable development of environmental protection has become an important theme of every new act of Lan Jing. Not only does it focus on environmental protection from all products, but also strictly follows the guidelines of energy conservation and consumption in order to lead the textile fashion trend. Just because he grasped the direction of development that never left behind, Lun Jing's footsteps never stopped. Lenzing fibre Chen Ronghui, general manager of (Shanghai) Co., Ltd. shows that after years of efforts, the sales of Lan Jing in China have been increasing, and the collaboration with Chinese companies has been deepened. The factories in Nanjing have adopted the leading environmental management skills, and the environmental regulations have taken the lead in the country, together with the production cost, and expect to contribute to the country.

It is understood that at present, Lenzing Co is rapidly building a super silk production line located at Austria's Lan Jing factory, which is expected to be put into operation in 2014. It is reported that after the completion of the production line, it will become the largest modern fiber production line in the world. The latest professional skills of Lenzing Co and Tencel group will be used for the first time in the construction of Tencel production line.

The Italy family company GIZA81 (THOMAS MASON) factory is close to Milan and is one of the largest shirts factories in the country. The 140 year old company has been involved in spinning, weaving and other industries, and its four brands include high-end, leisure and other different types and personalities. GIZA81 has always insisted on the biggest planning, and has been insisting on continuous innovation. The president of the company said: "China's shopping malls have become one of the biggest customers of GIZA81 high yarn products. We are very optimistic about China's shopping malls and will seize every new opportunity to invest."

Italy's textile and fabric companies have all over the world, but in recent years, with the development of textile industry in other countries, some Italy textile companies have begun to wane. Many Italian company have left their brands and factories are moving away. The reason why GIZA81 can be carried out steadily is precisely because it has caught the source of high-end cotton and controlled the quality and level of commodities from the beginning of raw materials. According to the introduction, the sales volume of GIZA81 company reached 15 million US dollars in 2012, and the customers included luxury brands such as LV and Hermas. The cloth was about 70 euros / meter, and the tailoring price was between 9000~10000 yuan. The high end of the source controls the position of high-end fabric suppliers.