Four Forms Of Discount Sales Promotion

P > < strong > 1 、 direct < a href= > http://www.91se91.com/news/index_c.asp > discount < /a > < /strong > < /p >

< p > through direct discount of goods or services, such as ten percent off discount, special sale, etc., are all direct discount sales promotion methods. Consumers can clearly know how cheap the product is.

The direct discount method can attract consumers' attention and attraction more strongly, and stimulate consumers to make purchase decisions, that is, consumers increase the number of purchases, or change the buying time (early purchase) or increase the frequency of purchase.

Usually, the discount rate should at least reach 10%-30% to affect consumers.

It is easy to cause price wars among brands, resulting in more sales and less profits.

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< p > the sales of consumer goods with high brand awareness and high consumption and high consumer concern are especially obvious.

In the face of such high degree of homogenization of products, the direct discount sale effect can still have some lethality for those famous brands, but for those products with low brand awareness, even if they take a higher discount, it is difficult to achieve a good promotional effect.

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< p > < strong > 2, quantity discount < /strong > < /p >

< p > a price discount offered to consumers who buy a product or service in large quantities.

Usually, the price discount is given according to the number of consumers purchased. The more quantity they buy, the greater the discount.

The quantity of discount can provide consumers with certain discount when buying a certain product for a certain amount or amount. It can also stipulate that consumers can buy certain products to reach a certain amount or amount, and give certain discount according to the total purchase quantity.

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< p > quantity discounts are aimed at encouraging < a href= "http://www.91se91.com/news/index_c.asp > > consumers > /a > buying in large quantities or concentrating on purchases, so they are commonly used to purchase high daily consumption products with high correlation between products.

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< p > < strong > 3, plus < a href= "http://www.91se91.com/news/index_c.asp" > giving < /a > /strong > /p >

< p > when consumers purchase a certain quantity or amount of products, the manufacturer will give the same products or related products according to a certain proportion or requirement.

"Buy one get one" is the most common way of giving away. Consumers spend two yuan on the cost of a product, which is equivalent to half off discount.

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< p > this method can not only effectively stimulate consumers' purchase, but also help speed up sales promoters to complete sales targets.

It is commonly used in consumer goods with low unit price, simple packaging and fast usage.

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< p > < strong > 4, adding quantity without increasing price < /strong > < /p >

< p > the increase is not similar to the increase in price. The difference is that the product is packed in the package before the product is released and sold at an open price, so that customers can buy more products at the same price.

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< p > this way can also stimulate consumers' purchase, especially for consumers who are familiar with brands. If they are strange brands or new products, this way of acceptance will be lower.

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